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Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
 2 new people join LinkedIn every second2 new people join LinkedIn every second
 Average household incomeAverage household income $109,000$109,000
 People arePeople are 2x more confident2x more confident
in the information found onin the information found on
LinkedInLinkedIn
 Is utilized by one out ofone out of
every threeevery three professionals
in the world
#2: MY WEBSITE!
#1: MY LINKEDIN
PROFILE!
Maximizing the Power of LinkedIn to Attract Employers
Step 1Step 1 Get Found
Step 2Step 2
Attract Your
Ideal
Employer
Step 3Step 3 Stand Out
Maximizing the Power of LinkedIn to Attract Employers
#2: MY WEBSITE!
#1: MY LINKEDIN PROFILE!
#1 Position
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
1.1. NO MORE BORING BIONO MORE BORING BIO
Write in first personWrite in first person
2.2. Identify who your idealIdentify who your ideal
employers areemployers are
4.4. Call to actionCall to action
3.3. Share how you can help themShare how you can help them
 Remember: WIIFM Remember: WIIFM
SPEAK to your
TARGET
AUDIENCE
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
What
makes
you feel
more
confident
as a
potential
employer?
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
 L  Listen
 N - Nurture
 I  Invest
 N  Needs
 K  Keywords
 E  Enhance
 D  Develop
 I  Initiate
 E - Etiquette
 C  Connect
 O  Offline
 D  Dedicate
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers
RECAP: Build Your Network
Connect with fellow Alumni to:
Expand the size and reach of your network
Build relationships
Be found by potential employers!
Maximizing the Power of LinkedIn to Attract Employers
Maximizing the Power of LinkedIn to Attract Employers

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Maximizing the Power of LinkedIn to Attract Employers

  • 5. 2 new people join LinkedIn every second2 new people join LinkedIn every second Average household incomeAverage household income $109,000$109,000 People arePeople are 2x more confident2x more confident in the information found onin the information found on LinkedInLinkedIn Is utilized by one out ofone out of every threeevery three professionals in the world
  • 6. #2: MY WEBSITE! #1: MY LINKEDIN PROFILE!
  • 8. Step 1Step 1 Get Found Step 2Step 2 Attract Your Ideal Employer Step 3Step 3 Stand Out
  • 10. #2: MY WEBSITE! #1: MY LINKEDIN PROFILE! #1 Position
  • 21. 1.1. NO MORE BORING BIONO MORE BORING BIO Write in first personWrite in first person 2.2. Identify who your idealIdentify who your ideal employers areemployers are 4.4. Call to actionCall to action 3.3. Share how you can help themShare how you can help them Remember: WIIFM Remember: WIIFM
  • 35. L Listen N - Nurture I Invest N Needs K Keywords E Enhance D Develop I Initiate
  • 36. E - Etiquette C Connect O Offline D Dedicate
  • 41. RECAP: Build Your Network Connect with fellow Alumni to: Expand the size and reach of your network Build relationships Be found by potential employers!