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LinkedIn Workshop

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Leora Wenger
Leora Wenger

This document discusses how to achieve success on LinkedIn. It provides tips for setting up a LinkedIn profile including adding contact information, work history, education, skills, and a photo. It recommends using a descriptive professional headline and keywords. Additional tips include joining groups, utilizing the search and company profile features, and making regular status updates. LinkedIn is positioned as a professional social media platform focused on career networking and opportunities to engage with others in one's industry.

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Achieving LinkedIn Success A social media talk by Leora Wenger
Q: What is LinkedIn? A: LinkedIn is the worlds largest professional network. It can be used to connect with those you already know or to broaden your professional outreach and meet others in profession. Read more: http://learn.linkedin.com/what-is-linkedin/
Who are you?
What you need to set up your LinkedIn profile: 1. Email Address 2. Password 3. Zip code 4. Job Title and Company (if employed) 5. Education, personal info, skills 6. Employment, past and present 7. photo of yourself
Use a generic description of your professional headline. Label yourself what you would like to be, rather than being limited to what your last title was.
Use keywords in your LinkedIn profile See http://www.linkedstrategies.com/linkedin-keyword-optimization/
Top 10 Features Via: PowerFormula for Linkedin Success
NEW: Add Sections Sections might include languages, publications, real estate, awards, travel, certifications, polls, 際際滷Share presentations Go to Edit Profile to add a new section.
LinkedIn Groups Opportunities to engage Opportunities to meet other professionals Ask questions Answer questions show expertise
Utilize Search Search by people, companies, jobs, answers, groups, updates
Company Profiles Set up a profile for your company Follow companies on LinkedIn
Is LinkedIn boring? And maybe it is, and maybe thats a good thing. Focus is on work and text. No pictures.
No images on LinkedIn So I cant include images I created such as this one for a recent post on WordPress.
Comparison with other social media platforms Twitter Pinterest Google+ Facebook
For further exploration Read blog posts on LinkedIn (see handout) Work on your profile add keywords Join some LinkedIn groups Update your status once a week or once a month

More Related Content

LinkedIn Workshop

  • 1. Achieving LinkedIn Success A social media talk by Leora Wenger
  • 2. Q: What is LinkedIn? A: LinkedIn is the worlds largest professional network. It can be used to connect with those you already know or to broaden your professional outreach and meet others in profession. Read more: http://learn.linkedin.com/what-is-linkedin/
  • 4. What you need to set up your LinkedIn profile: 1. Email Address 2. Password 3. Zip code 4. Job Title and Company (if employed) 5. Education, personal info, skills 6. Employment, past and present 7. photo of yourself
  • 5. Use a generic description of your professional headline. Label yourself what you would like to be, rather than being limited to what your last title was.
  • 6. Use keywords in your LinkedIn profile See http://www.linkedstrategies.com/linkedin-keyword-optimization/
  • 7. Top 10 Features Via: PowerFormula for Linkedin Success
  • 8. NEW: Add Sections Sections might include languages, publications, real estate, awards, travel, certifications, polls, 際際滷Share presentations Go to Edit Profile to add a new section.
  • 9. LinkedIn Groups Opportunities to engage Opportunities to meet other professionals Ask questions Answer questions show expertise
  • 10. Utilize Search Search by people, companies, jobs, answers, groups, updates
  • 11. Company Profiles Set up a profile for your company Follow companies on LinkedIn
  • 12. Is LinkedIn boring? And maybe it is, and maybe thats a good thing. Focus is on work and text. No pictures.
  • 13. No images on LinkedIn So I cant include images I created such as this one for a recent post on WordPress.
  • 14. Comparison with other social media platforms Twitter Pinterest Google+ Facebook
  • 15. For further exploration Read blog posts on LinkedIn (see handout) Work on your profile add keywords Join some LinkedIn groups Update your status once a week or once a month