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Welcome to ‘The New (Collaborative) Api Economy
Ricston Ltd - UK - Malta - Italy
by Richard Donovan
www.ricston.com @ricston

richard.donovan@ricston.com
@r_m_donovan

Ricston Work
Red Hat to Acquire API
Management Leader 3scale
Business Wire (press release) - 13 hours ago
RALEIGH, N.C.--(BUSINESS WIRE)--Red Hat, Inc.
(NYSE: RHT), the world's leading provider of open
source solutions, today announced that it has signed a
definitive agreement to acquire 3scale, a leading
provider of application programming interface (API) ...
Breaking News

3 Themes
● Enterprise/Business Agility
● Data (big and small)
● Api Economy

Ricston Work
Sitting comfortable behind the firewall

Most Enterprises - Still not connected

Your Collaborative Business

Big Data - Big Revenue with API’s
"APIs have jumped out of the petri dish of the enterprise”
Kin Lane
"We can call 2013 a watershed year for Internet APIs"
Forrester Research analyst John Rymer - Forrester Research analyst
"The most important and underreported trend
we've seen around APIs is how enterprise
adoption for internal private APIs is
skyrocketing, spurred on by mobile app
requirements"
John Sheehan, CEO of Runscope

Growth in WEB API’s
Public Api’s
Enterprise
Api’s

Closed Businesses vs Collaborative
“ 90 percent of all Swedes aged 20-
40 use the app. This means that
banks, government agencies,
fintech companies and others
depend on bank-id”

API - Revenue Use Case
● Launching a new Broadband, Telephony service in a
new country
● From zero to multi-million pound advertising revenue with
Api mash-up
● Music media Agile transformation to the centre of a hub

API - Revenue Use Case - I
Customers’
management

API - Revenue Use Case - II
● Traditional video broadcast online is
not covered by existing marketing and
advertising revenues - zero income
● Transition to use cloud based api’s
for
- Ad targeting
- Profile auction
- Ad substitution in real time
● Multi-million pound revenue
return
● Data collection has significant spin-
off capabilities

API Revenue Use Case III

API - Revenue Use Case - III
● Traditional music product chains
disrupted by new media and models
“Value Vampires “
● Now UMG is positing api’s to be the center
of a 2 way eco-system

Businesses led by APIs

● Banking
● Gaming
● Broadcasting and Media
● Health
...your industry?
● Tourism
Open Exchange of Api Connectors at Mulesoft Anypoint Platform
Virtual Business (and API Mashup) already appearing

● “small apps” is $3,000 to $8,000 and that “more
complex or recognized brand apps” can cost
$50,000 to $150,000.
● PadGadget.com : explored The Cost of
Building an iPad App and suggested the
development costs (as compared to design and
other costs) range from $12,000 to $150,000 or
more.
● Interactive Api designer … can build and
deploy Api’s on the fly
What about Development Costs?
App vs Api

Into the AI Future

Into the AI Future
"We're in this new trend—the API
economy where you take something
complicated and expose it as an
API...Cognition is yet another one of
those things”
Elliot Turner, CEO of AlchemyAPI, and Stephen Gold,
vice president of worldwide marketing and sales
operations for IBM's Watson Group, spoke on the issue of
democratizing artificial intelligence with APIs.
Bloomberg Opens up It’s
Market Data Api
96 Stocks APIs: Bloomberg,
NASDAQ and E*TRADE

richard.donovan@ricston.com
@r_m_donovan
/Financial-Engineers-Quants-London
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/Malta-Tech-Meetup/

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