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Value of transparency in the
Supply Chain?
Rob E. Sinclair
Dec 16, 2013
@ConsciousBrands
Who are we
Purpose:!
 Activating Sustainability!
Mission:!
 To help support the transition of 1,000 brands from the old
economy to the new economy by 2020.!
Guiding Principles:!
 "How you do anything is how you do everything." and !
 "If you want to go fast go alone - if you want to go further go
together
@ConsciousBrands
Collaborative Learning: !
Spiral TableInitiative, Big F
facilitation. !
Strategic Action: !
Sustainability Sherpa, New economy
strategies and strategic planning, B-
Corp Certi鍖cation!
Our Services
@ConsciousBrands
This is about the evolution of capitalism
@ConsciousBrands
Its no longer just about good products
@ConsciousBrands
Its about building a new sector of the
economy
@ConsciousBrands
The community of B Corps is
building a global movement that
will create a more inclusive and
sustainable economy.
875B Corporations  	

60Industries 	

29 Countries 	

1 Unifying Goal
B-Corp
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
Our Old Thoughts
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
B Corporations - Public Policy - Impact Investing
 Energy is infinite and cheap!
 There will always be enough room to dispose of all our
waste,!
 Humans are the primary species on earth; others are less
important, and many are irrelevant!
 Basic resources such as water and topsoil are unlimited.
If limits or problems are encountered, markets and new
technologies will re-allocate financial resource so we can
continue with our current ways of living and working.!
 Productivity and standardization are keys to economic
progress,!
 Economic growth and rising GDP are the best way to lift
all boats and reduce social impact
Our Old Thoughts
@ConsciousBrands
Linking up   supply chain
@ConsciousBrands
Linking up   supply chain
Our inspiration
@ConsciousBrands
Where
@ConsciousBrands
@ConsciousBrands
Why?
who get paid for what?
@ConsciousBrands
Why?
@ConsciousBrands
Expose Video
Detox the Catwalk - Leaders
@ConsciousBrands
Detox the Catwalk - Greenwashers
@ConsciousBrands
Detox the Catwalk - Laggards
Brands owned: Calvin
Klein, Tommy Hil鍖ger,
Van Heusen, IZOD,
ARROW, Speedo, Olga,
Warner's, GH Bass & Co
Brands owned: Diesel,
Maison Martin Margiela,
Viktor & Rolf, Marni
Brands owned: Gap,
Banana Republic, Old
Navy, Piperlime, Athleta,
INTERMIX
@ConsciousBrands
Ask-BuyCott
@ConsciousBrands
Ask- Good Guide
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
 Surf the flux. Live within our energy income by relying
on forms of energy that come from renewable sources
such as solar, wind, tidal, and bio-based inputs!
 Zero to landfill. Everything from cars and iPods to office
buildings and machines, is 100% recyclable,
remanufacturable or compostable.!
 We are borrowing the future from our children; we
have to pay it back. Our first responsibility is to leave a
healthy global biosphere for our children - their childrens
children...!
 In a global village, there is only one boat, and a hole
sinks us all.
New paradigm
@ConsciousBrands
PATAGONIA Video
The Future - What Industry can do
@ConsciousBrands
Flow of funds in a local economy
Project
http://ethicaltradeproject.org/Evaluation!
!
http://sourcemap.com!
http://cleanclothes.org!
www.goodguide.com/!
http://www.ethicalocean.com/content/trouble-
hood!
http://www.patagonia.com/us/footprint/!
www.bcorporation.net!
www.Reapcalgary.com!
http://huff.to/1cAQOIT !
How you do anything...
Rob E. Sinclair

ph: 403.697.9314

e: rob@consciousbrands.com 

t: @ConsciousBrands
Leaving thoughts
!31
To conspire means to
breath together
We Live in a world of
participation, not
consumption
It is always useful to 鍖nd out what participants felt they
learnt from a session. Here!
is one method which could be used at the end of each
session.!
Ask the participants to think about or write down one thing
that:!
 they learnt from the session (Head)!
 they felt from the session (Heart)!
 they will do as a result of the session (Hand)!
Encourage them to share their responses with the other
participants and yourself, and to take any written notes
home as a reminder to themselves.
How you do anything...
The Future - What consumers can do
Which are the key countries that produce garments?!
!
What does the label in your T-shirt tell you about where the product
was made?!
!
What does it mean in relation to the whole supply chain?!
!
What are the different processes involved in producing a T-shirt, from
growing cotton, to getting the T-shirt to a store?!
!
What is a supply chain?!
!
What is supply chain traceability?!
!
How are companies trying to get supply chain traceability? What are
the challenges?
@ConsciousBrands
B Corporations - Public Policy - Impact Investing
B Corporations - Public Policy - Impact Investing
Governance	

	

 	

 Accountability	

	

 	

 Transparency	

!
Workers	

 	

	

 	

 Job Growth	

	

 	

 Compensation & Bene鍖ts	

 	

	

 	

 Work Environment	

	

 	

 Employee Ownership	

!
Community	

 	

	

 	

 Suppliers	

	

 	

 Local	

	

 	

 Diversity	

	

 	

 Charity/Volunteerism
Environment	

 	

	

 	

 Energy Use	

	

 	

 Facilities	

	

 	

 Supply Chain	

	

 	

 Manufacturing	

!
+ Social Enterprise Business Models	

	

 Bene鍖cial Products/Services	

	

 Targeting Underserved Communities	

	

 Bene鍖cial Supply Chain	

!! 	

What is measured?
Appendix
The Good Companies
@ConsciousBrands
The Good Companies
@ConsciousBrands

More Related Content

Linking up supply chain

  • 1. Value of transparency in the Supply Chain? Rob E. Sinclair Dec 16, 2013 @ConsciousBrands
  • 2. Who are we Purpose:! Activating Sustainability! Mission:! To help support the transition of 1,000 brands from the old economy to the new economy by 2020.! Guiding Principles:! "How you do anything is how you do everything." and ! "If you want to go fast go alone - if you want to go further go together @ConsciousBrands
  • 3. Collaborative Learning: ! Spiral TableInitiative, Big F facilitation. ! Strategic Action: ! Sustainability Sherpa, New economy strategies and strategic planning, B- Corp Certi鍖cation! Our Services @ConsciousBrands
  • 4. This is about the evolution of capitalism @ConsciousBrands
  • 5. Its no longer just about good products @ConsciousBrands
  • 6. Its about building a new sector of the economy @ConsciousBrands The community of B Corps is building a global movement that will create a more inclusive and sustainable economy. 875B Corporations 60Industries 29 Countries 1 Unifying Goal
  • 8. B Corporations - Public Policy - Impact Investing Our Old Thoughts @ConsciousBrands
  • 9. B Corporations - Public Policy - Impact Investing
  • 10. B Corporations - Public Policy - Impact Investing Energy is infinite and cheap! There will always be enough room to dispose of all our waste,! Humans are the primary species on earth; others are less important, and many are irrelevant! Basic resources such as water and topsoil are unlimited. If limits or problems are encountered, markets and new technologies will re-allocate financial resource so we can continue with our current ways of living and working.! Productivity and standardization are keys to economic progress,! Economic growth and rising GDP are the best way to lift all boats and reduce social impact Our Old Thoughts @ConsciousBrands
  • 17. Why?
  • 18. who get paid for what? @ConsciousBrands
  • 21. Detox the Catwalk - Leaders @ConsciousBrands
  • 22. Detox the Catwalk - Greenwashers @ConsciousBrands
  • 23. Detox the Catwalk - Laggards Brands owned: Calvin Klein, Tommy Hil鍖ger, Van Heusen, IZOD, ARROW, Speedo, Olga, Warner's, GH Bass & Co Brands owned: Diesel, Maison Martin Margiela, Viktor & Rolf, Marni Brands owned: Gap, Banana Republic, Old Navy, Piperlime, Athleta, INTERMIX @ConsciousBrands
  • 26. B Corporations - Public Policy - Impact Investing Surf the flux. Live within our energy income by relying on forms of energy that come from renewable sources such as solar, wind, tidal, and bio-based inputs! Zero to landfill. Everything from cars and iPods to office buildings and machines, is 100% recyclable, remanufacturable or compostable.! We are borrowing the future from our children; we have to pay it back. Our first responsibility is to leave a healthy global biosphere for our children - their childrens children...! In a global village, there is only one boat, and a hole sinks us all. New paradigm @ConsciousBrands
  • 28. The Future - What Industry can do @ConsciousBrands
  • 29. Flow of funds in a local economy Project
  • 31. Rob E. Sinclair ph: 403.697.9314 e: rob@consciousbrands.com t: @ConsciousBrands Leaving thoughts !31 To conspire means to breath together We Live in a world of participation, not consumption
  • 32. It is always useful to 鍖nd out what participants felt they learnt from a session. Here! is one method which could be used at the end of each session.! Ask the participants to think about or write down one thing that:! they learnt from the session (Head)! they felt from the session (Heart)! they will do as a result of the session (Hand)! Encourage them to share their responses with the other participants and yourself, and to take any written notes home as a reminder to themselves. How you do anything...
  • 33. The Future - What consumers can do Which are the key countries that produce garments?! ! What does the label in your T-shirt tell you about where the product was made?! ! What does it mean in relation to the whole supply chain?! ! What are the different processes involved in producing a T-shirt, from growing cotton, to getting the T-shirt to a store?! ! What is a supply chain?! ! What is supply chain traceability?! ! How are companies trying to get supply chain traceability? What are the challenges? @ConsciousBrands
  • 34. B Corporations - Public Policy - Impact Investing
  • 35. B Corporations - Public Policy - Impact Investing Governance Accountability Transparency ! Workers Job Growth Compensation & Bene鍖ts Work Environment Employee Ownership ! Community Suppliers Local Diversity Charity/Volunteerism Environment Energy Use Facilities Supply Chain Manufacturing ! + Social Enterprise Business Models Bene鍖cial Products/Services Targeting Underserved Communities Bene鍖cial Supply Chain !! What is measured? Appendix