The document provides links to various resources that discuss the soft drink industry in India, with a focus on the two major players, Coca-Cola and PepsiCo. The links include profiles of the two companies in India, their product portfolios, missions and visions, and histories. Additional links analyze the industry through frameworks like Porter's Five Forces, strategic planning tools, and SWOT analyses of Coca-Cola and PepsiCo. The resources provide information on the value chain and key strategies of companies in the Indian soft drink market.