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Lionel Bunting HEEG16 presentation on pinterest

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Lionel Bunting
Lionel Bunting

This document discusses embedding enterprise skills in university curriculum using creative imagery and Pinterest. It describes using Pinterest boards to share case studies, discussions, videos, and projects. Students can pin and comment on materials to regulate their own learning. The document also discusses using the identity prism model in student projects and feedback that students found using visual methods and Pinterest to be an engaging learning environment.

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Pin it, Click it! Embedding enterprise in the curriculum with creative imagery and Pinterest Lionel Bunting @SussexClimber
息 All Rights Reserved, Lionel Bunting, 2016 Senior Lecturer at University of Chichester Previously Enterprise & Employability Lecturer at University of Central Lancashire Marketing Consultant & Agency Principal Start up & new business experience Business Link Northwest & DTI Delivered enterprise programmes in Sri Lanka and Nigeria for the British Council Current research: Brand & adventure sport Pinterest & Social Media Introduction
息 All Rights Reserved, Lionel Bunting, 2016 University Strategy - one of the key priorities Employability A focus on employability and enterprise skills will mean our graduates are equipped to thrive in a global economy
息 All Rights Reserved, Lionel Bunting, 2016 Embedding enterprise & employability Tactics Case studies Asynchronous discussions Video/film Printed adverts Social media Live projects Emoji cards Business Model Canvas Guest speaker Company visits Chilli Challenge School newsletter Business forums Modules Introduction to Marketing Business Decision Making Brands & Brand Management Niche/Luxury Marketing Small Business Enterprise Agency Life My work maps well to the HEA frameworks on engaging students through active participation and levels of choice and ownership
息 All Rights Reserved, Lionel Bunting, 2016 Imagery & Social Media Teaching must take into account the new ways of thinking and processing information of the digital natives. Pedagogy has to be rethought taking into account the constructivist approach, collaborative learning, and networking for learning (Unesco, 2011) Students need skills to competently use digital technologies and apply the technology for relevant purposes. Digital engagement is a vital part of digital literacy - the ability to use and understand digital technology to locate, evaluate, use and create information (Edmundson-Bird et al, 2012), (Illinois University, n.d.) H.E needs to fully embrace the pedagogical advantages social media can offer students to regulate their own learning activities and connect to peers beyond time and place. Social media is driving this shift to a joint approach of sharing knowledge. (Lapolla, 2014)
息 All Rights Reserved, Lionel Bunting, 2016 Review video & printed adverts Compare market segments Portrayal of women in adverts Brand personality Build in a brand prism Linked video on perfume industry Understanding business not just the externalise marketing effort Adverts On Pinterest there are links and direct watch pins of videos supporting the learning in addition to resources on the Virtual learning environment.
息 All Rights Reserved, Lionel Bunting, 2016 Identity Prism Product features, symbols & attributes to evoke feelings or attitudes Customers view of the brand & perceived image of self Brand relationships & possibilities for interpersonal exchange Character & attitude, the face of the brand Set of values & beliefs, intentions of the brand Internal mirror of customer as user of brand Picture of sender Picture of receiver Externalisation Internalisation Kapferer (1992)
息 All Rights Reserved, Lionel Bunting, 2016 Used to develop brand identity Establish strengths & weaknesses Structure marketing messages to support identity Identifies six components or facets How brand owners want target group to perceive brand identity Identity Prism >> Student project - Voyages a ChanelThe assessment is based on the development of a new product or brand extension with criteria on business and operations, management decisions, branding and marketing. Students must use a range of marketing and business concepts/tools/models and present it as a Wordpress hybrid report website.
息 All Rights Reserved, Lionel Bunting, 2016 A place to organize and share the users own images online and the sharing of other pictures (Mashable, 2011, 2015) It can be likened to a contemporary digital version of a collage or scrapbook (Pearce & Learmoth, 2013) What is Pinterest
息 All Rights Reserved, Lionel Bunting, 2016 Users of Pinterest Pew Research Center, 2015
息 All Rights Reserved, Lionel Bunting, 2016 Create or curate pins for self & students Share images students can repin or share on other social networks Share thought by adding comments Share in class encourage participation and discussion by using it in class Adds to monitoring of engagement & understanding of academic aspects Pinterest Board >> Lionel Bunting Pinterest >> Dan Wembridge Pinterest >> Frances Roberson Pinterest
息 All Rights Reserved, Lionel Bunting, 2016 Businesses on Pinterest
息 All Rights Reserved, Lionel Bunting, 2016 Engagement Twitter & other social media One to one meetings Discussion University teaching awards Stop start keep! Module evaluation questionnaires Need to consider what is classed as engagement and how students actually engage metrics only tell part of the story!
息 All Rights Reserved, Lionel Bunting, 2016 Found Pinterest hard to use Opportunity to share findings Thought it was useful Engaging learning environment Using a range of skills Bringing all knowledge together Good use of slides & interaction loved videos & visual methods Thumbs up from students! 100% rated trip as Excellent Feedback Thumbs up from Junhao He International student at the University of Chichester Has gone onto impact course improvements including new modules and new assessments with Social Media & collaborative tools.

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Lionel Bunting HEEG16 presentation on pinterest

  • 1. Pin it, Click it! Embedding enterprise in the curriculum with creative imagery and Pinterest Lionel Bunting @SussexClimber
  • 2. 息 All Rights Reserved, Lionel Bunting, 2016 Senior Lecturer at University of Chichester Previously Enterprise & Employability Lecturer at University of Central Lancashire Marketing Consultant & Agency Principal Start up & new business experience Business Link Northwest & DTI Delivered enterprise programmes in Sri Lanka and Nigeria for the British Council Current research: Brand & adventure sport Pinterest & Social Media Introduction
  • 3. 息 All Rights Reserved, Lionel Bunting, 2016 University Strategy - one of the key priorities Employability A focus on employability and enterprise skills will mean our graduates are equipped to thrive in a global economy
  • 4. 息 All Rights Reserved, Lionel Bunting, 2016 Embedding enterprise & employability Tactics Case studies Asynchronous discussions Video/film Printed adverts Social media Live projects Emoji cards Business Model Canvas Guest speaker Company visits Chilli Challenge School newsletter Business forums Modules Introduction to Marketing Business Decision Making Brands & Brand Management Niche/Luxury Marketing Small Business Enterprise Agency Life My work maps well to the HEA frameworks on engaging students through active participation and levels of choice and ownership
  • 5. 息 All Rights Reserved, Lionel Bunting, 2016 Imagery & Social Media Teaching must take into account the new ways of thinking and processing information of the digital natives. Pedagogy has to be rethought taking into account the constructivist approach, collaborative learning, and networking for learning (Unesco, 2011) Students need skills to competently use digital technologies and apply the technology for relevant purposes. Digital engagement is a vital part of digital literacy - the ability to use and understand digital technology to locate, evaluate, use and create information (Edmundson-Bird et al, 2012), (Illinois University, n.d.) H.E needs to fully embrace the pedagogical advantages social media can offer students to regulate their own learning activities and connect to peers beyond time and place. Social media is driving this shift to a joint approach of sharing knowledge. (Lapolla, 2014)
  • 6. 息 All Rights Reserved, Lionel Bunting, 2016 Review video & printed adverts Compare market segments Portrayal of women in adverts Brand personality Build in a brand prism Linked video on perfume industry Understanding business not just the externalise marketing effort Adverts On Pinterest there are links and direct watch pins of videos supporting the learning in addition to resources on the Virtual learning environment.
  • 7. 息 All Rights Reserved, Lionel Bunting, 2016 Identity Prism Product features, symbols & attributes to evoke feelings or attitudes Customers view of the brand & perceived image of self Brand relationships & possibilities for interpersonal exchange Character & attitude, the face of the brand Set of values & beliefs, intentions of the brand Internal mirror of customer as user of brand Picture of sender Picture of receiver Externalisation Internalisation Kapferer (1992)
  • 8. 息 All Rights Reserved, Lionel Bunting, 2016 Used to develop brand identity Establish strengths & weaknesses Structure marketing messages to support identity Identifies six components or facets How brand owners want target group to perceive brand identity Identity Prism >> Student project - Voyages a ChanelThe assessment is based on the development of a new product or brand extension with criteria on business and operations, management decisions, branding and marketing. Students must use a range of marketing and business concepts/tools/models and present it as a Wordpress hybrid report website.
  • 9. 息 All Rights Reserved, Lionel Bunting, 2016 A place to organize and share the users own images online and the sharing of other pictures (Mashable, 2011, 2015) It can be likened to a contemporary digital version of a collage or scrapbook (Pearce & Learmoth, 2013) What is Pinterest
  • 10. 息 All Rights Reserved, Lionel Bunting, 2016 Users of Pinterest Pew Research Center, 2015
  • 11. 息 All Rights Reserved, Lionel Bunting, 2016 Create or curate pins for self & students Share images students can repin or share on other social networks Share thought by adding comments Share in class encourage participation and discussion by using it in class Adds to monitoring of engagement & understanding of academic aspects Pinterest Board >> Lionel Bunting Pinterest >> Dan Wembridge Pinterest >> Frances Roberson Pinterest
  • 12. 息 All Rights Reserved, Lionel Bunting, 2016 Businesses on Pinterest
  • 13. 息 All Rights Reserved, Lionel Bunting, 2016 Engagement Twitter & other social media One to one meetings Discussion University teaching awards Stop start keep! Module evaluation questionnaires Need to consider what is classed as engagement and how students actually engage metrics only tell part of the story!
  • 14. 息 All Rights Reserved, Lionel Bunting, 2016 Found Pinterest hard to use Opportunity to share findings Thought it was useful Engaging learning environment Using a range of skills Bringing all knowledge together Good use of slides & interaction loved videos & visual methods Thumbs up from students! 100% rated trip as Excellent Feedback Thumbs up from Junhao He International student at the University of Chichester Has gone onto impact course improvements including new modules and new assessments with Social Media & collaborative tools.