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Lionwave business plan
- 1. 1 Lion Wave Overseas Business Plan EXECUTIVE SUMMARY Mission and Vision Statement Lion Wave Overseas is a professional consulting firm specializing in providing placement information for prospective graduate and postgraduate students interested in attending colleges and universities in the US, UK, Australia and Singapore. Our goal is to adequately and successfully perform our services to overseas students, assisting them in their search for graduate and postgraduate programs designed to meet their individual needs. We are committed to providing honest and accurate information in accordance with the admission standards of each institution. The Nature of the Business and Services Provided Each year thousands of students from India ,Japan, Taiwan, China, and other Pacific Rim countries seek information regarding admissions to graduate and postgraduate programs in the US, UK, Australia and Singapore. Because there are a multitude of programs available across the world, the task of finding a suitable institution can be overwhelming and time-consuming for the student. The institution's academic reputation is not the only factor in deciding which program would meet the needs of the student, but also the environment of the institution, such as the population, the cost of living, and the very process for applying to become a member of that community. Lion Wave Overseas would be able to provide adequate information the student would need to ensure an effortless arrival of a decision binding and successful application acceptance for the future. Lion Wave Overseas' major focus is in providing higher education in the US, UK, Australia and Singapore with limited reach into the adjacent Canadian market. These services include, but are not limited to, the following: 1. Research Facilities and Database Services Our research capabilities include a complete database of the thousands of graduate and postgraduate programs and their admissions standards currently available in the US, UK, Australia and Singapore. Depending upon the type of services the client desires, we will provide up-to-the-minute, accurate background information on the institution(s) of their choice. Included in the research process are enrollment information, criteria for admissions, and a 306 , 3rd Floor, Vikas Surya Plaza Plot Number 1, Sector 4, Dwarka New Delhi - 110075 Phone: 011 45701048, 08130374598
- 2. 2 thorough explanation of the program(s) offered through each institution. This information can be transmitted to the student either via telefax, traditional hardcopy, or electronic personal mail, or a customer support number. The extent of our research is left up to the decision of the client. Lion Wave Overseas is committed to serving the client by assisting them in this arduous process. 2. Application Process Lion Wave Overseas will assist students with the application process, including how to obtain the necessary documents, such as entrance Visas and financial statements, which are required by each institution. Upon completion of the application, Lion Wave Overseas can provide additional assistance by reviewing the application and, if necessary, make appropriate suggestions and recommendations to ensure a polished, professional application is received by the institution. In addition, also included in the application process, Lion Wave Overseas will assure that all applications and the accompanying documents are promptly forwarded to the appropriate institution. 3. Customer Support There will be a continuous follow-up to facilitate communication between our staff, agent, and the client base. Overseas agents/representatives will be available to answer questions and to provide clients with on-site support. A customer support number with a VRU voice response unit with integrated database connectivity will be provided so the client can be kept up-to-date with the progress of their application. Our dedication to our clients does not stop when clients are accepted by their desired institutions; we offer the client a three-month period of support in which they can call our Customer Support number in the event they have questions about their initial months in the US, UK, Australia and Singapore. BUSINESS OBJECTIVES Once the Lion Wave Overseas India business office has been established, and resources are scouted and staffed, we will be expanding both the countries served and the services available. Future business objectives include: 1. Lion Wave Overseas will look to expand to other countries of the Pacific Rim, such as Korea and the Southeast Asia countries. 2. Lion Wave Overseas will afford students in the US, UK, Australia and Singapore the same opportunity to access institutions within the US, UK, Australia and Singapore. 3. Lion Wave Overseas will also expand services to include assistance in locating suitable housing. 306 , 3rd Floor, Vikas Surya Plaza Plot Number 1, Sector 4, Dwarka New Delhi - 110075 Phone: 011 45701048, 08130374598
- 3. 3 4. Lion Wave Overseas also seeks to introduce students in US, UK, Australia and Singapore graduate and postgraduate exchange programs to programs in Pacific Rim countries. Services Offered Lion Wave Overseas offers a wide array of service packages .Lion Wave Overseas will not selectively source which colleges and/or universities are represented. The intent of Lion Wave Overseas business plan will include all accredited colleges, universities, and technical institutions. PROMOTIONAL STRATEGIES 1. Advertising and Brand Communications Lion Wave Overseas believes that college and localized educational newspapers will provide our firm with the best source of advertising because it is inexpensive and accessible to most of our target audience, which are prospective and current college students. We will also make use of bulletin boards, department offices, career centers, educational online communities, and Internet relationship marketing programs. 2. Other Strategies Lion Wave Overseas will offer free IELTS coaching program to all its students , which will give them an excellent opportunity to prepare for the qualifying test and come out with flying colors. Place Lion Wave Overseas is a Private Ltd Company with its central office located in Delhi , India An existing office is ready for immediate occupancy, which is a rented facility. The cost to start Lion Wave Overseas is moderate for an international start-up. A rented office facility will contribute the main office facilities for a one-year time period. These facilities currently have existing phone lines and other office equipment, such as computers, fax machines, and various office furniture. The cost of these facilities will be contributed for a one-year start-up period by a partner holding an 1/2 share in Lion Wave Overseas future profits. Ongoing costs for facilities management and basic business tools, including but not limited to the above mentioned items, will be negotiated one year from the date of Lion Wave Overseas incorporation. Leveraging these facilities will allow us to begin start-up operations very quickly and enable our initial run at client acquisition and revenue generation process. LION WAVE OVERSEAS 's overseas representatives will work from their own home office facilities and be paid a commission according to each account acquired. This arrangement is 306 , 3rd Floor, Vikas Surya Plaza Plot Number 1, Sector 4, Dwarka New Delhi - 110075 Phone: 011 45701048, 08130374598
- 4. 4 seen as "agent" framework and each "agent" will negotiate commission rates independently with an Officer of LION WAVE OVERSEAS . Potential Liabilities/ Barriers to Success While the market for our services is burgeoning, Lion Wave Overseas cannot ignore potential pitfalls of operating an international business. The following short list of issues may have impact on our ability to compete: Economic environment in US, UK, Australia and Singapore and Pacific Rim countries Political environment in US, UK, Australia and Singapore in relationship to trade with Asia US, UK, Australia and Singapore Immigration and Naturalization policies US, UK, Australia and Singapore federal investment in student transfer and endowment policies Conclusion Lion Wave Overseas is devoted to promoting cultural diversity and breaking down the barriers of international education. Because the demand for higher education is apparent worldwide, the services offered by Lion Wave Overseas will benefit many students from many countries. Through the introduction of the US, UK, Australia and Singapore to other countries, and vice versa, cultural differences can one day be accepted worldwide. Through education, Lion Wave Overseas will pave the way toward heightened communication between students of an international and national exchange. 306 , 3rd Floor, Vikas Surya Plaza Plot Number 1, Sector 4, Dwarka New Delhi - 110075 Phone: 011 45701048, 08130374598