This document summarizes the social media performance of Liputan9 from May 1-30, 2012. There were 20,598 new Twitter followers, a 33% increase. On Facebook, there were 114 new fans but interactions decreased 21%. Twitter impressions totaled 96 million with 116,389 retweets. Facebook impressions were 149,756 across 16,005 users. The most popular outbound content on both Twitter and Facebook centered around sports and entertainment news.
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Liputan 9 Report
1. from May 1, 2012 - May 30, 2012
@Liputan9
Liputan 9
across all Twitter and Facebook accounts
New Twitter Followers 20,598 33%
204,079 INTERACTIONS
New Facebook Fans 114 -21%
BY 73,214 UNIQUE USERS
Incoming Messages 87,690 47%
96,112,093 IMPRESSIONS
Sent Messages 784 12%
across all Twitter accounts
FOLLOWER DEMOGRAPHICS TWITTER STATS
50% 50% 20,598 in this time period
New Twitter Followers
MALE FOLLOWERS FEMALE FOLLOWERS
64,008 86,420 116,389
18-20 Link Clicks Mentions Retweets
21-24
25-34
35-44
45-54
55-64
65+
RETWEETS TOTAL RETWEETS 116,389 OUTBOUND TWEET CONTENT
7.5k
354 Plain Text
5k
26 Links to Pages
2.5k
2 Photo Links
May 7 May 14 May 21 May 28
2. across all Facebook pages
FAN GROWTH New Fans 114 Unliked your Page 11
7.5
5
2.5
0
0
2
May 7 May 14 May 21 May 28
PAGE IMPRESSIONS Impressions 149,756 by 16,005 users
7.5k
5k
2.5k
0
May 7 May 14 May 21 May 28
IMPRESSIONS BY DAY OF WEEK AVG TOTAL
Sun 4.8k 19.2k
Fan 8.5k Paid 0 Mon 6.2k 24.9k
User Post 3.3k Organic 135.8k Tue 5.5k 27.7k
Mention 1.1k Viral 13.1k Wed 3.8k 18.9k
Other 130 Thu 4.2k 16.8k
Page Post 113 Fri 4.7k 18.6k
Sat 5.9k 23.6k
IMPRESSION DEMOGRAPHICS Here's a quick breakdown of people engaging with your Facebook Page
AGE & GENDER TOP COUNTRIES TOP CITIES
13-17 /1 Indonesia 15.1k Jakarta, Jakarta Raya, 3.4k
18-24 7.8k / 2.6k United States 167 Indonesia 1.2k
25-34 3.3k / 857 Malaysia 133 Yogyakarta, Indonesia 974
35-44 638 / 253 Canada 56 Bandung, Jawa Timur, 668
45-54 124 / 68 Netherlands 55 Indonesia 581
55+ 223 / 86 Semarang, Jawa Tengah,
Indonesia
76% 24% Surabaya, Jawa Timur,
Male Female
Indonesia
3. Measure the performance of your outbound content
POPULAR ON FACEBOOK POPULAR ON TWITTER
#1 Pemirsa! Suara di Laga Indonesia Vs Palestina Itu Bukan #1 Ray Surya: Harus Diakui TV One Memang Ahli dalam
Doa Tapi Komentator Bola, Jangan Diamini Mendramatisir Bencana Kecuali Lumpur Lapindo
#2 Ray Surya: Harus Diakui TV One Memang Ahli dalam #2 BREAKING: Konser Lady Gaga Batal, FPI Rayakan
Mendramatisir Bencana Kecuali Lumpur Lapindo Kemenangan dengan Konvoi dan Corat-coret Seragam
#3 SPORT: 3,5 Abad Menyiksa dan Menjajah Indonesia, UEFA #3 FOTO: Saat-saat Terakhir Kepergian Dera
Jebloskan Belanda ke Grup Neraka di Euro 2012 http://twitter.com/Liputan9/status/203539584070582272/phot
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