Liquid Holdings Group provides alternative asset managers with a modern operating system through their proprietary cloud-based platform. Their platform-as-a-service offering includes integrated trading, risk management, reporting and data management solutions. They aim to help funds modernize their operations, reduce costs, scale more efficiently and gain a competitive advantage over legacy solutions. Case studies show their clients achieving annual savings of up to 89% of technology and operations expenses by outsourcing to Liquid Holdings Group versus maintaining systems in-house.
2. 息 Liquid Holdings Group, Inc. 2014
1 As of the end of Q2 2014
2 Third Party Development Staff
3 As of August 18, 2014
Simplify success for
todays alternative asset
manager
2
OUR MANTRA
3. LIQUID AT A GLANCE
息 Liquid Holdings Group, Inc. 2014
1 As of the end of Q2 2014
2 Third Party Development Staff
3 As of August 18, 2014
1 Third Party Development Staff
2 As of December 1, 2014; includes 60 full-time employees and 30 full-time technology consultants 3
People
90 Employees
Offices in NYC, Hoboken, Aventura and Romania
1
Development: 10+ years average experience
Processes
Platform-as-a-service
Data-as-a-service
Connectivity-as-a-service
Infrastructure-as-a-service
Products
Liquid Platform
- LiquidTradeSM
- LiquidMetrics速
- LiquidMobileSM
LIQUID OFFICE
REMOTE LIQUID
EMPLOYEE(S)
4. Connectivity-as-a-Service:
To counterparties and trading venues without
independent infrastructure costs
01
Data-as-a-Service:
Historical repository of and real-time access to
all portfolio and market data; end-of-day
services to ensure accuracy
02
Software-as-a-Service:
Multi-strategy trading, risk management and
reporting capabilities accessible everywhere
03
04
Redefining the concepts of mission-critical and
vendor
4
THE NEXT WAVE OF PREFERRED PROVIDERS
Infrastructure-as-a-Service:
Business continuity and disaster recovery;
seamless upgrades and maintenance without
interruption
5. LIQUID A MODERN HF OPERATING SYSTEM
1. Industrys First OERMS
2. With Managed Services
3. Through our Proprietary Cloud
4. Leveraging Next Gen, Open Technology
5
PLATFORMTHE LIQUID
A high value alternative to legacy solutions, delivering:
7. Performance and risk analysis, client reporting and shadow
NAV
LIQUIDMETRICS速
I. SOFTWARE-AS-A-SERVICE
CONVERGENCE OF REAL-TIME FRONT-OFFICE CONTROLS
APPLICATION DESCRIPTION
7
Broker-neutral order and execution management systemLIQUIDTRADE
Web-optimized dashboards and reports on any mobile deviceLIQUIDMOBILE
8. OUR SOLUTIONS: BROKER-NEUTRAL OEMS
LIQUIDTRADE
Integrates the speed, workflow and trading tools of
broker-neutral EMS with OMS capabilities:
Select and trade single and basket orders
Choose best broker(s) for your strategy
Route trades to the execution venue of your
choice
Analyze performance and compliance in real-
time
Allocate trades to accounts in compliant
manner
Access full transactions history for deeper
analysis 8
9. OUR SOLUTIONS: REAL-TIME RISK & REPORTING
LIQUIDMETRICS速
Real-time dashboards and reports for continuous
portfolio monitoring, and investor reporting:
Extensive library of risk, performance, and P&L
statistics and reports
Isolate drivers of performance
Identify and mitigate potentially adverse events
Automate client reporting
Crosscheck fund admin with shadow NAV
9
10. 10
OUR SOLUTIONS: ANYTIME MONITORING
LIQUIDMOBILE
Mobile-optimized investment management
platform:
View real-time portfolio and risk analytics
for immediate insight on the markets impact on
your investments
Stress test potential scenarios to answer
investor questions, e.g. How does the price-
drop in oil affect my investments?
Create custom dashboards and reports to
address the most specific investor
mandates
11. 11
Outsourced services that enable firms to rapidly scale the business
Reduce Capital
ExpenseRe-allocate capital from ops to the
front-office with outsourced start-
and end-of-day processes
Ensures data integrity and accuracy
for analysis and reporting purposes
Eliminate Manual
ProcessesOn-board new locations, users, and
portfolio products to take advantage
of new opportunities
Faster Time to Market
Business Benefits
1. End-of-Day Reporting
2. Data Consumption
3. Trade & Position
Reconciliation
4. Shadow NAV
II. DATA-AS-A-SERVICE
12. 12
III. CONNECTIVITY-AS-A-SERVICE
Simplified connectivity to growing number of liquidity venues and market
data feeds in a broker-neutral environment
Access Range of Brokers
Expedites connectivity to brokers to
take advantage of market
opportunities
Reduces dependence on a single
partner through ability to execute
and clear trades with custodian of
choice
Custody Neutral
Eliminates latency and multiple points
of failure that can erode TCA
Direct-Fiber Connect to
Markets
Business Benefits
EXECUTING
BROKERS:
BAML, Barclays, CITI, CS, Deutsche, Fidelity, Goldman, Instinet, Morgan Stanley, UBS, and
CLEARING
BAML, Bank of New York, ConvergEx, Credit Suisse, GPP, JPM, MS, Nomura, SS&C, UBS,
others
MARKET DATA
FEEDS:
ACTIV, Thomson Reuters
13. 13
IV. INFRASTRUCTURE-AS-A-SERVICE
Outsourced data center, equipment and maintenance to safeguard mission-critical
workflows and data; ensures the highest levels of security and operational
reliability
1. Trading Operations Equipment
2. Central Data Repository
3. Redundant Data Centers
4. Automated Upgrades
Security
Controls access to equipment
and data to combat access to
services and data
Ensures optimal speed and
performance for low-latency
investing and analysis
Consistent
PerformanceProven 99.9999% uptime with
full back-up systems and
redundancy
Improved Business
Continuity
Business Benefits
Maintains portfolio data since
inception for analysis and
reporting purposes
Unlimited Data
Repository
14. 14
A COMPARATIVE VIEW
MODERN VS. LEGACY APPROACHES TO SERVICING HEDGE FUNDS & THEIR INVESTORS
OMSEMS Pre-Trade Risk
& Compliance
Portfolio &
Risk Analytics
Shadow NAVReal-Time
Reporting
Liquid
Platform
Data Mgmt
Services
Legacy
Suite
Point
Solutions
Multi-Tenant
Cloud
Multi-Asset
Coverage
This is (now) a cloud first and mobile first world.The industry does not respect tradition,
it only respects innovation. Microsoft CEO
15. REAL SOLUTIONS
15
REAL CLIENTS
$2.5B Boston-Based RIA
Running 3 funds; preparing to launch a 4th
Were evaluating OMS when we uncovered drivers:
Real-time performance and risk statistics
Ability to run compliance rules and client reports
$600M Activist Hedge Fund
Launched in 2013; tripledAUM in 18 months
Requirements: integratedOMS/EMS/PMS with reporting
Referred to us by their largest investor
$100M New Launch HealthCare Focus$800M Options-Based Asset Manager
.
.
..
.
..
Management team came from Soros & SAC Capital
Priming at Goldman and Morgan Stanley
Required EMS/PMS with real-time risk and reporting
to actively manage investments
Established fund built and managed in-house
investment systems
Infrastructure did not keep pace with markets
Scalability,TCO and the ability to launch new products
were an issue
16. 息 Liquid Holdings Group, Inc. 2014
1 As of the end of Q2 2014
2 Third Party Development Staff
3 As of August 18, 2014
LiquidMobile provides my investment team
with modern, real-time analytics to proactively
manage our investments and client
relationships. Im in and out of two particular
dashboards constantly, whether Im at my desk
or on my iPad, so I have a handle on the
business at all times.
16
Pablo Garcia, Founding Partner, Goldwater
CLIENT TESTIMONIAL
17. ROI OF INVESTING IN INFRASTRUCTURE
INSTITUTIONALIZED
MANAGER $800M Options-Based Manager
Dynamic Funds + Managed Accounts
Very Established; 26YearTrack Record
CRITICAL BUSINESS ISSUES
Disparate, Non Real-Time Systems
Multiple Points of Failure
Inability to Expand into New Markets
HighTCO
Single End-to-End Platform
Market-Tested Options Capabilities
Proprietary Cloud; Managed Services
Eliminate Systems and Ops Headcount 89% Annual Savings vs Legacy Approach
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VALUE OF MODERNROI
17
$129K
Alternative孫
Modern
1 Average 3rd party expenses by % of AUM; Citi Prime Finance Expense Survey
TRADING COSTS RISK COSTSTECH COSTSOPERATIONS COSTS
18. ROI OF INVESTING IN INFRASTRUCTURE
Allocated $140K per annum back to the front-
office
ROI
18
TRADING COSTS RISK COSTSTECH COSTSOPERATIONS COSTS
$60K
Alternative
Modern
$200K
19. ROI OF INVESTING IN INFRASTRUCTURE
EMERGING MANAGER
$250M L/S Equity Fund
3 Funds + ManagedAccounts
Strong Pedigree; 5YearTrack Record
CRITICAL ISSUES
Analytics and investor reporting; Mobile access
Non real-time systems that do not synch
Tech costs outpaced growth & fees
Single end-to-end platform
Integrated real-time risk analytics
Limited IT; No operations footprint
Institutionalized to raise more assets Allocate $140K per annum back to the front-office
..
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L
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1 Technology and Operations Expenses as Reported by Liquid Holdings Client
VALUE OF MODERNROI
19TRADING COSTS RISK COSTSTECH COSTSOPERATIONS COSTS
$60K
Alternative孫
Modern
$200K
20. ROI OF INVESTING IN INFRASTRUCTURE
START-UP
$40M Event Driven Fund
3 Employees: CIO, HeadTrader, CFO
CIO & HeadTrader: 10-year track record
CRITICAL ISSUESAT LAUNCH
Real-time workflows to synch front-office
Present-day & future transparency
Appear institutional to pension funds
Front-office system scales as business grows
Support different fund structures
Automate middle-office with repeatable controls
Tech and ops expenses align with cash flow Allocate $90K per annum back to the front-office
..
.
.
.
L
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1 Technology and Operations Expenses as Reported by Liquid Holdings Client
VALUE OF MODERNROI
20
$40K
Alternative孫
Modern
$130K
TRADING COSTS RISK COSTSTECH COSTSOPERATIONS COSTS
Interesting value: value of what we are saying. Because we do all of this.
Opportunity to save $$$ / reallocated toward additional front-office.
Inside circle 30%-- within 12 months, increased assets by 30%....
Interesting value: value of what we are saying. Because we do all of this.
Opportunity to save $$$ / reallocated toward additional front-office.
Inside circle 30%-- within 12 months, increased assets by 30%....
Interesting value: value of what we are saying. Because we do all of this.
Opportunity to save $$$ / reallocated toward additional front-office.
In circle 120% growth to $90 million dollar manager