2013 RTD Action Plan Citizens Academy
1 like462 views
Lisa Amidon's action plan aims to assist RTD in developing lifelong public transit riders by getting youth familiar with using public transportation. Her tactics include presenting her plan to RTD and Denver Public Schools to establish partnerships and sponsorships. She will set up initial meetings with RTD Director Larry Hoy and Pauletta Tonilas within 3 months to obtain buy-in. If successful, her plan would educate young riders, hold scavenger hunts to promote transit, and benefit riders, RTD, and Denver through developing future customers and promoting the city.
2013 RTD Action Plan Citizens Academy
- 1. Citizens油Academy油油201301油 油 Individual油Action油Plan油Development油Worksheet油 油 Please油be油as油specific油as油possible油in油the油development油of油your油Action油Plan油as油this油will油help油ensure油your油success!油油油 油 Be油prepared油to油present油your油action油plan油in油class油on油April油10油or油April油17.油油To油receive油your油Academy油Certificate油of油Completion,油you油must油email油your油 completed油Action油Plan油(this油document)油to油Kathleen油at油kosher@transitalliance.org油by油no油later油than油April油17,油2013.油油 油 油 NAME:油____Lisa油Amidon__________油 Overall油Action油Plan油Goal油油 (What油am油I油going油to油do?)油 Tactics油油 (How油am油I油going油to油implement油my油Action油Plan油Goal?)油 Timeline油油 (When油will油I油accomplish油my油tactics?)油 油 My油overall油goal油is油to油assist油RTD油with油 developing油lifelong油transit油system油riders.油 Learning油to油rely油on油public油transit油to油get油 around油at油an油early油age油sets油the油stage油for油 continued油lifelong油use.油油 油 Youth油in油their油teens油are油heavily油 dependent油on油public油transport油in油cities油 with油established油mass油transit油systems.油I油 would油like油to油assist油RTD油in油cultivating油 their油future油ridership油by油proactively油 providing油positive油transit油experiences油to油 youth.油 油 My油aim油is油to油get油kids油familiar油with油using油 public油transportation油to油connect油with油 their油community.油油油 Present油to油RTD油&油Work油with油RTD油to油assist/facilitate油in油the油 establishment油of油the油following:油 Station油&油Place油of油Interest油List油油 Strategic油Partnerships油油 Strategic油Sponsorships油 1224油Months油 油 Setup油a油meeting油with油Director油Larry油Hoy油as油my油 representative油for油District油J油on油the油RTD油Board油of油Directors油to油 obtain油his油buyin.油 Within油Three油(3)油Months油(By油August油2013)油 7202954696油 larry.hoy@rtddenver.com油 Touch油base油with油RTD油Director油Bill油James油油 I油am油an油active油 member油of油his油James油Real油Estate油Services,油Inc.油LinkedIn油 groupReal油Estate油and油Transportation.油I油would油like油to油 obtain油his油buyin油and油influence.油 Within油Three油(3)油Months油(By油August油2013)油 Bill油James油油RTD油District油A油Director油 3033166768油 油 Setup油a油meeting油with油Pauletta油Tonilas油 RTD油FasTracks油Public油Information油Manager油 3032992469油(office)油 Following油the油meeting油with油Larry油Hoy,油I油 will油setup油a油meeting油with油Pauletta油 Tonilas油.油油油3032992469油 pauletta.tonilas@rtdfastracks.com油
- 2. 油 Action油Plan油Outcome(s)油 Measure(s)油of油Success油(How油will油I油know油if油I油am油successful?)油 Meetings油 Getting油the油meetings油set油up油and油held油would油be油the油first油measure油of油success.油 DPSD油Meeting油 Getting油a油meeting油with油the油appropriate油person油would油be油the油first油measure油of油success.油 Getting油their油buyin油to油assist油in油the油approach油with油RTD油would油be油the油second油measure油of油 success.油 Organic油Growth油within油RTD油 I油would油view油any油influence油on油RTD油in油regard油to油my油action油plan油as油a油positive油measure油of油 success.油油This油may油be油a油slowgoing油process;油however,油it油may油also油take油on油a油life油of油its油own.油 Many油other油cities油have油ongoing油programs油with油youth,油schools,油etc.油and油I油am油going油to油utilize油 this油information油as油a油part油in油the油influence油for油my油action油plan.油 油 BENEFITS油 RIDERS:油油Positive油youth油ridership油experience油which油may油lead油to油developing油a油lifer油 RTD:油油A油mindset油of油fiscal油and油community油responsibility油with油a油focus油on油cultivating油future油 revenues油through油youth油ridership油programs油 DENVER:油油Awareness油of油Destination油Spots,油promotion油for油the油city油and油businesses油 油 油 油 NOTE:油油Please油save油the油file油with油your油first油and油last油name油followed油by油201301.油油油 Example:油油KathleenOsher201301.doc油 油 Denver油Public油Schools油 In油the油process油of油finding油out油who油is油the油 correct油contact油to油approach油at油the油school油 district.油It油may油be油best油to油approach油 toward油the油end油of油the油school油year油as油 they油are油starting油planning油for油the油next油 year.油油 油
- 3. 油
- 4. Individual Action Plan - Amidon Overall Goal GOAL My overall goal is to assist RTD with developing lifelong transit system riders. Learning to rely on public transit to get around at an early age sets the stage for continued lifelong use. My aim is to get kids familiar with using public transportation to connect with their community. Educate young riders on how to use public transportation within the City and County of Denver and the connections to the greater metropolitan area. Fixed-route bus system Light Rail System Circulator Bus CULTURE EXPERIENCE INGENUITY CONVENIENCE CREATIVITY FLEXIBILITY
- 5. Individual Action Plan - Amidon PROGRAM STRATEGY Easy Rider Program Present transit for what it is, a way to easily get around the city from Point A to Point B. It is just part of the day out to the museum, park, etc, Transit is an easy an convenient way to move, not the destination. Education on how to use is just part of the day to the museum, zoo, Capitol Building, etc. The aim is to illustrate the ease of transit the simplicity public transit provides you in getting to where you are going. Urban Race Scavenger Hunt Participatory involvement in a scavenger hunt to places of interest where teams use public transit to solve clues leading them to their next destination. Teams compete for prizes. Registration similar to an Urban Race where all participants receive a day transit pass, a t-shirt, etc. Denvers New City The association between driving a car and being independent is fairly common. However, youth in their teens are heavily dependent on public transport in cities with established mass transit systems. It is often their only way to reach school, working places, sports facilities and other loca- tions. Transit provides youth that freedom to get to where the fun exists. Want to go to the new skate park? Theres a bus stop across the street. Want to spend the day watching the Colorado Rockies? A kid could get most anywhere in the area in an hour by bus, light rail, or shuttle.
- 6. Individual Action Plan - Amidon Tactics SET INITIAL RTD MEETING Present to RTD & Work with RTD Station & Place of Interest List Strategic Partnerships Strategic Sponsorships STRATEGIC RELATIONSHIPS Partnerships: Denver County Public Schools: Partner with local school districts and supporting organizations to utilize transit to reach significant cultural and historical destinations Community Organizations (Transit & Youth): Possibly establish partnerships allowing Discounted fare cost refund for school activities (i.e. Field Trips). Partner opportunities through youth transit associations, grants, etc. Sponsorships: Local, Regional, and National Businesses: Sponsor and/or participate in events, field trips, etc.
- 7. Individual Action Plan - Amidon Program Components PRESENT TO RTD Proactive How To Use Transit Educational Program For Teachers & Schools: Educational modules (available on-line) which would possible include: Safety How to Ride Paying a Fare Navigating the urban landscape Code of Conduct Station & Place of Interest List Field Trip Incentive Strategic Sponsorships PRESENT TO DENVER PUBLIC SCHOOL DISTRICT Utilize transit to reach significant cultural and historical destinations Facilitate RTD and DPS meeting
- 8. Individual Action Plan - Amidon TIMELINE CULTURE EXPERIENCE INGENUITY CONVENIENCE CREATIVITY FLEXIBILITY PROCESS Market Evaluation Initial Meeting (RTD) Dialogue & Partnerships Engagement DECISON The timeline illustrates how I aim to obtain tangible results. Given the scope of the project, the projects timing is based on a 12-24 month period to allow for my plan to organically take on a life of its own. Decision Execution Strategic Planning
- 9. Individual Action Plan - Amidon WHY PUBLIC TRANSIT? BENEFITS RIDERS: Positive youth ridership experience which may lead to developing a lifer RTD: a mindset of fiscal and community responsibility with a focus on the future DENVER: Awareness of Destination Spots, promotion for the city and businesses