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Lisa Baergen Resume Booklet Communications

Lisa Baergen, APR
Lisa Baergen, APR

Lisa Baergen has over 10 years of experience in marketing, communications, and public relations. She has a proven track record of developing and executing strategic communications plans, managing projects and events, and generating positive media coverage for organizations in various sectors. Baergen is skilled at building relationships, telling compelling stories, and delivering results through innovative approaches.

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lisa baergen, APR Tel: +1 604 289 4919 Cell: +1 778 240 2444 lisabaergen@StepAheadPR.com www.linkedin.com/in/lisabaergen Dynamic marketing/communications professional with 10+ years experience Proven ability to maintain a professional manner under tight deadlines Adept at developing successful and innovative strategies Ability to form and nurture collaborative and cooperative relationships Self-starter with the ability to juggle multiple simultaneous projects Motivated hands-on leader with a collaborative working style Extensive expertise in strategic public and media relations Published in a book of award-winning PR campaigns Design and Layout by Lisa Baergen Printer friendly version: http://stepaheadpr.com/marketingpro/lisa_baergen_resume_communications.pdf
about Lisa knows the public and she knows how to relate to it. Her 10+ years 10+ YEARS EXPERIENCE experience in private, public and not-for-profit sectors, combined with a business acumen make her an ideal leader and a major contributor to PR, public relations marketing and communication teams. Her passions include launching and supporting creative programs and using her promotional prowess to deliver. communications A results-oriented accredited practitioner, Lisa thrives on telling stories that are brand management the greatest thing youve never heard of but need to know. What brings her joy is creating a solid plan, incorporating the details that make it extraordinary, and online marketing executing it to exceed expectations. Lisa has a proven track record for setting strategy, developing and implementing solid communications programs that project management align with broader company and brand goals, and delivering results. evaluation Lisa managed marketing communications and events in North America for UNIT4 Agresso, a high-growth high tech company. After relocation, she joined government relations a global engineering firm amidst a period of major change. Lisa has the ability to build successful teams and foster relationships among all levels in an marketing organization. Her mentoring and supervisory skills have won national awards. media relations Prior to UNIT4, Lisa managed public relations and media relations at an award- winning PR and advertising agency, successfully implementing numerous strategic communications creative and strategic PR campaigns for an array of clients. She consistently generated buzz through non-traditional and traditional media and philanthropy first-of-its-kind creative partnerships, programs, and events. fundraising Her love for the cause then propelled Lisa to join the BC Lions Society managing their PR, events and media relations. Notably, Lisa spearheaded the successful member relations Orcas in the City program and the inaugural Drop Zone event resulting in hundreds of thousands of dollars in positive media coverage, brand web management awareness, and much needed funds for children with disabilities. social media Lisa has served on numerous Boards and committees, and is presently the chair of the high profile national CPRS professional development conference. SEO Lisas direct, articulate style cuts through the noise to hit the bulls-eye of a layout and design target audience. Her ability to understand how to communicate with varied target audiences allows her to add value to the success of any campaign. crisis management Her time management skills allow her to be a perfectionist and free her up to strategy and planning create award-winning parade floats, rappel down buildings for a cause, or turn a spark of an idea into a blaze of media excitement. viral marketing Add to this her ideas and her ability to multitask numerous programs and desktop publishing events simultaneously and youve got one savvy PR specialist. customer relations 02
Ausenco | Communications Specialist, experience UNIT4 Agresso | Marketing Communications North America Manager, North America Managed roll-out of targeted communications Supported sales teams to ensure impact while through a range of channels to ensure ease of building brand awareness across North America access, clarity, consistency and policy adherence Executed and managed web, microsite, SEO and Collaborated globally at all levels to support cross- new media programs departmental initiatives in North America Tracked and managed marketing budget Enhanced staff morale through philanthropic and community activities, socials and award programs Produced PR materials, direct mail and collateral with compelling and measurable calls-to-action Wrote, edited, and designed presentations, brochures, articles, web copy and briefings Executed and managed rebrand with global team Managed migration of disparate intranet platforms Led and managed PR agency earning hundreds of onto one global SharePoint intranet site thousands of dollars annually in media equivalency Maintained intranet site (design, training, content Managed external PR, SEO and advertising agencies and technical functions) to ensure it is useful, up-to- date and consistent with brand and style guidelines Supported analyst relations (interviews, launches and online presentations) Managed media training for key subject experts Planned and managed all internal and external Reviewed, educated and championed brand events. Efforts resulting in an annual increase in at- tendance, revenues and consistently under budget Advised internal marketing teams (messaging, design, collateral, case studies and trade shows) Developed, launched and managed website overhaul Developed and managed regional and business Monitored, researched, compiled and tracked lines communications plans relevant issues uncovering opportunities Website redesign and rebrand 2010 Viral marketing campaign 2009 03
LIONS SOCIETY | MEDIA & EVENTS MANAGER ARTEMIS PR & DESIGN | SR. PR & MEDIA SPECIALIST Managed events, public relations, media Effectively managed public relations, communications, relations campaigns and programs and media relations campaigns for clients Launched inaugural Drop Zone event earning Researched, analyzed and advised clients on trends, $185K in media equivalency potential issues and strategic opportunities Established reciprocal working relationships with Wrote and proofed ad copy, collateral and web copy sponsors, donors and potential partners Successfully pitched story ideas, fact sheets and Managed and maintained reciprocal relationships bylined articles to journalists and liaised with regional with key stakeholders, volunteers and partners and provincial media resulting in positive placement Developed communications plans, media strategies Developed, implemented and evaluated short and and event plans for current and new programs long-term communications strategies Designed and developed marketing materials, Evaluated the effectiveness of campaigns and devel- communications, ads, surveys and websites oped internal and external tactics to support plans and programs Developed story angles and media interviews resulting in exceptional media placement Project managed a non-profit community event bringing together senior level members of the Acted as effective spokesperson for the Society community to raise over $500K for children with disabilities. The event included media, design, Provided logistical, administrative and operation- development, fundraising and event management al support for all aspects of event management Networked and volunteered with associations and press Evaluated success (quantitative and qualitative) gallery to stay current with the pulse of the community and developed strategies and approaches to alter mid-campaign direction Creatively developed various communication tools such as: Presentations, reports, speeches, info kits, Chaired and managed several committees and videos, brochures, postcards, marketing collateral, teams of volunteers feedback mechanisms and online chats Orcas in the City Campaign - My efforts published Front page Victoria News - Lisa rappelling for media launch in a book showcasing 45 award-winning PR to raise funds for kids with campaigns disabilities 04
skills & qualities SOFTWARE & PROGRAMS SOFTWARE & PROGRAMS I have been known to be.... hard working Adobe Creative Suite CS5.5 / CS3 Twitter dedicated Acrobat X Pro CS5.5 Del.icio.us Dreamweaver CS3 LinkedIn flexible Photoshop CS5 Facebook Illustrator CS3 Pinterest personable PageMaker 7 Wikis InDesign CS5.5 RSS passionate MS FrontPage Reddit MS Publisher Flickr influential MS Sharepoint Enterprise 2010 Photobucket YouTube collaborative MS Office Suite Wikipedia Advanced 2007 / 2010 self-motivated Salesforce.com Newsvine team player SuperOffice CRM WordPress RegOnline Cision bottom-line focused Active Conversion Vocus Beanstream BurrellesLuce proactive Various CMS Programs SMR layout and distribution Basic HTML Google Analytics detail oriented results-oriented creative energetic driven knowledgeable competent perfectionist tactical manager 05
volunteer I believe that people find a CPRS (CANADIAN PUBLIC RELATIONS SOCIETY) sense of meaning, DIRECTOR, TREASURER, CHAIR, NATIONAL CONFERENCE purpose and fulfilment Victoria BC 2007 - Current from the work they do paid or unpaid. EASTER SEALS 24 HOUR RELAY Volunteering offers us the EVENT MANAGER, CAMPER CONNECTIONS PROGRAM opportunity to get more Victoria BC 2007 - 2011 out of life while at the same time making a positive VICTORIA PRESS CLUB contribution to the needs DIRECTOR, GOVERNANCE, TREASURER & WEBMASTER of others. Victoria BC 2004 - 2007 UNITED WAY FACILITATOR, VICTORIA LEADERSHIP DEVELOPMENT With genuine passion for Victoria BC 2004 - 2008 Training and facilitation of public the work you contribute, relations, communications and media relations to Chairs and you are more easily able to Executives in the not-for-profit community. convey the right message. Tap into your natural CAMOSUN COLLEGE APPLIED COMMUNICATION PROGRAM (ACP) passion and let it infuse ADVISOR, ADVISORY COMMITTEE your daily work life. Victoria BC 2006 - 2010 Advisory Board for the ACP program. WOMENS SEXUAL ASSAULT CENTRE DIRECTOR Victoria BC 2000 - 2003 CANADIAN BREAST CANCER FOUNDATION RUN FOR THE CURE MARKETING & SPONSORSHIP Ottawa ON 2004 - 2008 Coordinated sponsorship for the Run for the Cure raising over $500K. Developed sponsorship programs, marketing and collateral bringing the professionalism to an entirely new level. AIDS FOUNDATION EVENT MANAGEMENT AND FUNDRAISING Ottawa ON 2002 Planned, implemented and evaluated a fundraising campaign to raise funds for kids with HIV AIDS. Contributed extensively to the team resulting in numerous team awards. OTTAWA RAPE CRISIS CENTRE PUBLIC SPEAKER Ottawa ON Ad-hoc Public speaking engagements to solicit donors and stewardship while enhancing education and awareness for the Ottawa Rape Crisis Centre. 06
education APR (ACCREDITED PUBLIC RELATIONS) 2005 The APR Prorgram is a national post-graduate certification program. It establishes advanced capabilities in research, strategic planning, implementation and evaluation of public relations and demonstrates a commitment to excellence and ethical conduct. I received the highest mark in Canada and work sample is published. ALGONQUIN COLLEGE - DIPLOMA OF PUBLIC RELATIONS 2002 Graduated with Honours ALGONQUIN COLLEGE - DIPLOMA OF ACCOUNTING 1999 Graduated with Honours CARLETON UNIVERSITY - BACHELOR OF COMMERCE 1997 Completed two years testimonials I have found her to be a person whose integrity and professionalism is beyond reproach. Lisa was instrumental in bringing to our marketing efforts, a level of professionalism that had been heretofore unheard of. Lisa carefully and effectively addressed problems while maintaining the integrity and esteem of those affected. Lisa is always proposing imaginative solutions to our everyday problems. Lisa has good leadership and team skills. She is extremely well organized, committed, energetic, and creative. She has good instincts, a strong work ethic, and is adept at problem solving. Not only was her dedication, commitment, and hard work obvious. But Lisas active participation within the committees went far and beyond the call of duty. Lisa is reliable, trustworthy, and extremely dynamic and her level of enthusiasm during the whole campaign was, and still is, immeasurable. Lisa is a can-do professional that puts 120% into everything she does. She is an exceptional team player whos PR, Web and Marketing skills have made her an indispensable member of our team. She sets the bar high and contributes fully and creatively to each project she undertakes. As her manager I know I can depend upon Lisa to contribute both strategically and sweat the small stuff. Lisa is an excellent strategic thinker who always takes into account the big picture AND is able to execute to the minutest detail. I would recommend Lisa to anyone looking for an extremely capable, senior communications strategist. She is someone who gets the job done! 07

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Lisa Baergen Resume Booklet Communications

  • 1. lisa baergen, APR Tel: +1 604 289 4919 Cell: +1 778 240 2444 lisabaergen@StepAheadPR.com www.linkedin.com/in/lisabaergen Dynamic marketing/communications professional with 10+ years experience Proven ability to maintain a professional manner under tight deadlines Adept at developing successful and innovative strategies Ability to form and nurture collaborative and cooperative relationships Self-starter with the ability to juggle multiple simultaneous projects Motivated hands-on leader with a collaborative working style Extensive expertise in strategic public and media relations Published in a book of award-winning PR campaigns Design and Layout by Lisa Baergen Printer friendly version: http://stepaheadpr.com/marketingpro/lisa_baergen_resume_communications.pdf
  • 2. about Lisa knows the public and she knows how to relate to it. Her 10+ years 10+ YEARS EXPERIENCE experience in private, public and not-for-profit sectors, combined with a business acumen make her an ideal leader and a major contributor to PR, public relations marketing and communication teams. Her passions include launching and supporting creative programs and using her promotional prowess to deliver. communications A results-oriented accredited practitioner, Lisa thrives on telling stories that are brand management the greatest thing youve never heard of but need to know. What brings her joy is creating a solid plan, incorporating the details that make it extraordinary, and online marketing executing it to exceed expectations. Lisa has a proven track record for setting strategy, developing and implementing solid communications programs that project management align with broader company and brand goals, and delivering results. evaluation Lisa managed marketing communications and events in North America for UNIT4 Agresso, a high-growth high tech company. After relocation, she joined government relations a global engineering firm amidst a period of major change. Lisa has the ability to build successful teams and foster relationships among all levels in an marketing organization. Her mentoring and supervisory skills have won national awards. media relations Prior to UNIT4, Lisa managed public relations and media relations at an award- winning PR and advertising agency, successfully implementing numerous strategic communications creative and strategic PR campaigns for an array of clients. She consistently generated buzz through non-traditional and traditional media and philanthropy first-of-its-kind creative partnerships, programs, and events. fundraising Her love for the cause then propelled Lisa to join the BC Lions Society managing their PR, events and media relations. Notably, Lisa spearheaded the successful member relations Orcas in the City program and the inaugural Drop Zone event resulting in hundreds of thousands of dollars in positive media coverage, brand web management awareness, and much needed funds for children with disabilities. social media Lisa has served on numerous Boards and committees, and is presently the chair of the high profile national CPRS professional development conference. SEO Lisas direct, articulate style cuts through the noise to hit the bulls-eye of a layout and design target audience. Her ability to understand how to communicate with varied target audiences allows her to add value to the success of any campaign. crisis management Her time management skills allow her to be a perfectionist and free her up to strategy and planning create award-winning parade floats, rappel down buildings for a cause, or turn a spark of an idea into a blaze of media excitement. viral marketing Add to this her ideas and her ability to multitask numerous programs and desktop publishing events simultaneously and youve got one savvy PR specialist. customer relations 02
  • 3. Ausenco | Communications Specialist, experience UNIT4 Agresso | Marketing Communications North America Manager, North America Managed roll-out of targeted communications Supported sales teams to ensure impact while through a range of channels to ensure ease of building brand awareness across North America access, clarity, consistency and policy adherence Executed and managed web, microsite, SEO and Collaborated globally at all levels to support cross- new media programs departmental initiatives in North America Tracked and managed marketing budget Enhanced staff morale through philanthropic and community activities, socials and award programs Produced PR materials, direct mail and collateral with compelling and measurable calls-to-action Wrote, edited, and designed presentations, brochures, articles, web copy and briefings Executed and managed rebrand with global team Managed migration of disparate intranet platforms Led and managed PR agency earning hundreds of onto one global SharePoint intranet site thousands of dollars annually in media equivalency Maintained intranet site (design, training, content Managed external PR, SEO and advertising agencies and technical functions) to ensure it is useful, up-to- date and consistent with brand and style guidelines Supported analyst relations (interviews, launches and online presentations) Managed media training for key subject experts Planned and managed all internal and external Reviewed, educated and championed brand events. Efforts resulting in an annual increase in at- tendance, revenues and consistently under budget Advised internal marketing teams (messaging, design, collateral, case studies and trade shows) Developed, launched and managed website overhaul Developed and managed regional and business Monitored, researched, compiled and tracked lines communications plans relevant issues uncovering opportunities Website redesign and rebrand 2010 Viral marketing campaign 2009 03
  • 4. LIONS SOCIETY | MEDIA & EVENTS MANAGER ARTEMIS PR & DESIGN | SR. PR & MEDIA SPECIALIST Managed events, public relations, media Effectively managed public relations, communications, relations campaigns and programs and media relations campaigns for clients Launched inaugural Drop Zone event earning Researched, analyzed and advised clients on trends, $185K in media equivalency potential issues and strategic opportunities Established reciprocal working relationships with Wrote and proofed ad copy, collateral and web copy sponsors, donors and potential partners Successfully pitched story ideas, fact sheets and Managed and maintained reciprocal relationships bylined articles to journalists and liaised with regional with key stakeholders, volunteers and partners and provincial media resulting in positive placement Developed communications plans, media strategies Developed, implemented and evaluated short and and event plans for current and new programs long-term communications strategies Designed and developed marketing materials, Evaluated the effectiveness of campaigns and devel- communications, ads, surveys and websites oped internal and external tactics to support plans and programs Developed story angles and media interviews resulting in exceptional media placement Project managed a non-profit community event bringing together senior level members of the Acted as effective spokesperson for the Society community to raise over $500K for children with disabilities. The event included media, design, Provided logistical, administrative and operation- development, fundraising and event management al support for all aspects of event management Networked and volunteered with associations and press Evaluated success (quantitative and qualitative) gallery to stay current with the pulse of the community and developed strategies and approaches to alter mid-campaign direction Creatively developed various communication tools such as: Presentations, reports, speeches, info kits, Chaired and managed several committees and videos, brochures, postcards, marketing collateral, teams of volunteers feedback mechanisms and online chats Orcas in the City Campaign - My efforts published Front page Victoria News - Lisa rappelling for media launch in a book showcasing 45 award-winning PR to raise funds for kids with campaigns disabilities 04
  • 5. skills & qualities SOFTWARE & PROGRAMS SOFTWARE & PROGRAMS I have been known to be.... hard working Adobe Creative Suite CS5.5 / CS3 Twitter dedicated Acrobat X Pro CS5.5 Del.icio.us Dreamweaver CS3 LinkedIn flexible Photoshop CS5 Facebook Illustrator CS3 Pinterest personable PageMaker 7 Wikis InDesign CS5.5 RSS passionate MS FrontPage Reddit MS Publisher Flickr influential MS Sharepoint Enterprise 2010 Photobucket YouTube collaborative MS Office Suite Wikipedia Advanced 2007 / 2010 self-motivated Salesforce.com Newsvine team player SuperOffice CRM WordPress RegOnline Cision bottom-line focused Active Conversion Vocus Beanstream BurrellesLuce proactive Various CMS Programs SMR layout and distribution Basic HTML Google Analytics detail oriented results-oriented creative energetic driven knowledgeable competent perfectionist tactical manager 05
  • 6. volunteer I believe that people find a CPRS (CANADIAN PUBLIC RELATIONS SOCIETY) sense of meaning, DIRECTOR, TREASURER, CHAIR, NATIONAL CONFERENCE purpose and fulfilment Victoria BC 2007 - Current from the work they do paid or unpaid. EASTER SEALS 24 HOUR RELAY Volunteering offers us the EVENT MANAGER, CAMPER CONNECTIONS PROGRAM opportunity to get more Victoria BC 2007 - 2011 out of life while at the same time making a positive VICTORIA PRESS CLUB contribution to the needs DIRECTOR, GOVERNANCE, TREASURER & WEBMASTER of others. Victoria BC 2004 - 2007 UNITED WAY FACILITATOR, VICTORIA LEADERSHIP DEVELOPMENT With genuine passion for Victoria BC 2004 - 2008 Training and facilitation of public the work you contribute, relations, communications and media relations to Chairs and you are more easily able to Executives in the not-for-profit community. convey the right message. Tap into your natural CAMOSUN COLLEGE APPLIED COMMUNICATION PROGRAM (ACP) passion and let it infuse ADVISOR, ADVISORY COMMITTEE your daily work life. Victoria BC 2006 - 2010 Advisory Board for the ACP program. WOMENS SEXUAL ASSAULT CENTRE DIRECTOR Victoria BC 2000 - 2003 CANADIAN BREAST CANCER FOUNDATION RUN FOR THE CURE MARKETING & SPONSORSHIP Ottawa ON 2004 - 2008 Coordinated sponsorship for the Run for the Cure raising over $500K. Developed sponsorship programs, marketing and collateral bringing the professionalism to an entirely new level. AIDS FOUNDATION EVENT MANAGEMENT AND FUNDRAISING Ottawa ON 2002 Planned, implemented and evaluated a fundraising campaign to raise funds for kids with HIV AIDS. Contributed extensively to the team resulting in numerous team awards. OTTAWA RAPE CRISIS CENTRE PUBLIC SPEAKER Ottawa ON Ad-hoc Public speaking engagements to solicit donors and stewardship while enhancing education and awareness for the Ottawa Rape Crisis Centre. 06
  • 7. education APR (ACCREDITED PUBLIC RELATIONS) 2005 The APR Prorgram is a national post-graduate certification program. It establishes advanced capabilities in research, strategic planning, implementation and evaluation of public relations and demonstrates a commitment to excellence and ethical conduct. I received the highest mark in Canada and work sample is published. ALGONQUIN COLLEGE - DIPLOMA OF PUBLIC RELATIONS 2002 Graduated with Honours ALGONQUIN COLLEGE - DIPLOMA OF ACCOUNTING 1999 Graduated with Honours CARLETON UNIVERSITY - BACHELOR OF COMMERCE 1997 Completed two years testimonials I have found her to be a person whose integrity and professionalism is beyond reproach. Lisa was instrumental in bringing to our marketing efforts, a level of professionalism that had been heretofore unheard of. Lisa carefully and effectively addressed problems while maintaining the integrity and esteem of those affected. Lisa is always proposing imaginative solutions to our everyday problems. Lisa has good leadership and team skills. She is extremely well organized, committed, energetic, and creative. She has good instincts, a strong work ethic, and is adept at problem solving. Not only was her dedication, commitment, and hard work obvious. But Lisas active participation within the committees went far and beyond the call of duty. Lisa is reliable, trustworthy, and extremely dynamic and her level of enthusiasm during the whole campaign was, and still is, immeasurable. Lisa is a can-do professional that puts 120% into everything she does. She is an exceptional team player whos PR, Web and Marketing skills have made her an indispensable member of our team. She sets the bar high and contributes fully and creatively to each project she undertakes. As her manager I know I can depend upon Lisa to contribute both strategically and sweat the small stuff. Lisa is an excellent strategic thinker who always takes into account the big picture AND is able to execute to the minutest detail. I would recommend Lisa to anyone looking for an extremely capable, senior communications strategist. She is someone who gets the job done! 07