際際滷

際際滷Share a Scribd company logo

Social Media Radar - Art of War

SM Radar
SM Radar

Do you know "Art of War" book ? Hesham Shata was inspired by that book in introducing Great Company of Social Media Radar , and how to listen to customer voice on social media ,

1 of 47
SM Radar Inspired by: ART OF WAR Cairo ,11 Sept. 2012 SM Radar Property I Social Media Radar 息 Copyright 2012 All Rights Reserved. E-mail: info@smradar.com Digital Marketing Arts conference and workshop, Cairo on 10-11 Sep. 2012 1 www.SMRadar.com
This document is protected under the copyright laws as an unpublished work. This document contains information that is proprietary and confidential to Social Media Radar, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Social Media Radar . Any use or disclosure in whole or in part of this information without the express written permission of Social Media Radar is prohibited. 息 2012 Social Media Radar. All rights reserved. 2 www.SMRadar.com
www.SMRadar.com
www.SMRadar.com
If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every VICTORY gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. www.SMRadar.com
China Vs. USA www.SMRadar.com
CIA Totally Monitoring Social Media CIA secretly monitors world on Twitter, Facebook How The CIA Uses Social Media to Track How People Feel CIA actively monitors 5 million tweets every day AP Exclusive: CIA following Twitter, Facebook CIA Open Source Center Follows Foreign Twitter, Facebook Accounts CIA Spies on Social Media CIA Invests in Social Media Monitoring Firm www.SMRadar.com
Chinese Copycats www.SMRadar.com
Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat - Sun Tzu. www.SMRadar.com
www.SMRadar.com
www.SMRadar.com
www.SMRadar.com
The Evolution of Advertising: http://mashable.com/2011/12/26/history-advertising/?awid=5407140804723571552-3344 www.SMRadar.com
www.SMRadar.com
Top Facebook Pages with the Most Momentum in the Political Party category Source: www.SMRadar.com
www.SMRadar.com
www.SMRadar.com
www.SMRadar.com
Do you remember Titanic ? www.SMRadar.com
Marketers should Discover The real volume of the problem to avoid Online reputation Crisis www.SMRadar.com
The best way to predict the future is to invent it. ~Alan Kay Technology Guru www.SMRadar.com
Social Media Intelligence www.SMRadar.com
Do you Listen to your Customers ?! www.SMRadar.com
Do you give attention to your Online BRAND Reputation ? One bad statement could cost you your entire business ! www.SMRadar.com
Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. www.SMRadar.com
Brand Damage on Social Media The Gap's New Logo Story Oct.2010 www.SMRadar.com
6 94% Negative www.SMRadar.com
Kevin Smith Case Study Brand Damage on Social Media On Saturday, February 13th 2010, Southwest Airlines found themselves suddenly thrown into the midst of a spiraling social media crisis, when one of their passengers who happened to be famous with over 1 million Twitter followers was thrown off the plane, pre-flight, due to his weight. The passenger was Kevin Smith, who, both angry and embarrassed, took to his Twitter account and immediately began relaying the unsightly incident back to his 1 million followers: www.SMRadar.com
This began a back and forth Twitter throw down that Southwest Airlines could not win. When you are dealing with an influencer who has the backing of his people, This is where Southwests social media strategy truly took flight. They did the following: They responded to each individual who tweeted to @SouthwestAir about the situation. No matter how mean the tweet was, they responded. They posted a blog post once again apologizing, but also explained the airlines position. If you check out the comments on the blog post, you will see users who left comments with curses and writing some not so nice things about Southwest. But no matter how offensive the comments were they didnt remove any of them. They had a VP from Southwest reach out and speak to Kevin Smith on the phone. www.SMRadar.com
Brand Damage on Social Media Naguib Sawiris Cartoon Story June.2011 www.SMRadar.com
All this despite Sawiris's prompt apology: "I apologize for those who don't take this as a joke; I just thought it was a funny picture; no disrespect meant. I am sorry," he tweeted. Naguib Sawiris Faces Death Threats After Tweeting This Picture Of Mickey And Minnie Mouse Egyptian mobile operator Mobinil posted net losses of LE177 million ($29.32 million) for the fourth quarter of 2011 2 98% Negative www.SMRadar.com
Listen to your customers on Social Media www.SMRadar.com
Top Hashtags in Cairo 4:30 AM 11 Sept. 2012 www.SMRadar.com
Top Brands/ Athletic buzz on Social Media Source: www.SMRadar.com
Ramadan 2012 Campaign evaluation for telecom sector - Egypt www.SMRadar.com
Ramadan Ads. buzz on Social Media Title: Dont let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3) Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012 Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El Tawkeel Published on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012 Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil song Published on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July www.SMRadar.com
Engagement Title: Dont let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3) Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012 Views: 173,931 Views: 177,749 Views: 101,870 Views: 80,401 Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El Tawkeel Published on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012 Views: 46,049 Views: 62,695 Views: 20,705 Views: 17,697 Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil song Published on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July Views: 3,005 Views: 1,861 Views: 1,374 Views: 4,983 Views: 2,364 Views: 70,082 www.SMRadar.com
Engagement Comments Likes Shares Comments Likes Shares Comments Likes Shares Comments Likes Shares 1,832 14,642 3,913 3,400 14,046 3,817 1,929 16,424 3,285 1,924 20,481 3,363 Comments Likes Shares Comments Likes Shares Comments Likes Shares Comments Likes Shares 1,976 676 121 697 1,858 6,328 175 569 300 217 957 382 Comments: 152 Comments: 68 Comments: 38 Comments: 137 Comments: 252 Comments: 108 Likes: 159 Likes: 117 Likes: 86 Likes: 109 Likes: 136 Likes: 360 Shares: 80 Shares: 28 Shares: 14 Shares: 43 Shares: 55 Shares: 327 www.SMRadar.com
Trend C A B A) 21th of July, 352 mentions Customers are highly interested in Vodafone new ads A) 21th of July, 317 mentions Customers are highly interested in Mobinil new ad B) 26th of July, 332 mentions Vodafone ad for the Olympic team is so creative C) 31th of July, 484 mentions Customers are highly interested in Mobinil Ramadan song www.SMRadar.com
Best Ramadan Ads Winner on Social Media Published on: Views Comments Likes Dislike Jul 31, 2012 1,640,074 2,972 11,585 203 Likes Comments Shares 3,323 1,392 2,911 Total Buzz 6K 99% Positive 1 www.SMRadar.com
Its Cool , Its Fun , Its Awesome and Its Science ! www.SMRadar.com
DMArts www.SMRadar.com
#DMArts Trend Total mentions: 1736 10:00 AM 382 mentions 12:00 PM 361 mentions Mentions 81% Positive 17% Neutral 2 www.SMRadar.com
Cloud Tag www.SMRadar.com
#DMArts 1736 times #SocialMedia 101 times #DigitalMarketing 53 times #Mobinil 31 times Top 10 influencers #DMArts Top 10 by number of followers 1- digital_m_arts: 128 etisalatmisr: 64,738 2- connect2gdnet: 85 loainagati: 64,270 3- mhaamdy: 76 ayaabdullah: 43,961 4- suhaelsherbiny: 67 mobinil: 34,168 5- elibertaa: 62 sakiatweets: 23,604 6- talaluna: 60 themiinz: 20,188 7- dinamannaa: 54 meemmaa: 20,037 8- publicistinc: 43 seksek: 17,478 9- ansaryyy: 43 fouda_: 11,560 10- darwishx: 40 maimedhat: 11,160 www.SMRadar.com
We did it with PASSION SM Radar Team www.SMRadar.com
Cairo Office Abu Dhabi Office Riyadh Office Address: 10 Samir Abd Alraof St. Address: Office 17, Blue Building, Address: Office 30, Faresy Building, Nasr City, Cairo, Egypt TowFour 54, Abu Dhabi, UAE Seteen St , Al Malz, Riyadh, KSA P.O Box: 77850 Tel.: +971-2-4012 613 / 2 Tel.: +996-1-2916703 Tel.: +202-2670 0351 Fax: +971-2-4011 613 Fax: +966-1-2912754 Fax: +202-2670 0352 Email: egypt@smradar.com Email: uae@smradar.com Email: ksa@smradar.com www.SMRadar.com

More Related Content

Social Media Radar - Art of War

  • 1. SM Radar Inspired by: ART OF WAR Cairo ,11 Sept. 2012 SM Radar Property I Social Media Radar 息 Copyright 2012 All Rights Reserved. E-mail: info@smradar.com Digital Marketing Arts conference and workshop, Cairo on 10-11 Sep. 2012 1 www.SMRadar.com
  • 2. This document is protected under the copyright laws as an unpublished work. This document contains information that is proprietary and confidential to Social Media Radar, which shall not be disclosed outside or duplicated, used, or disclosed in whole or in part for any purpose other than to evaluate Social Media Radar . Any use or disclosure in whole or in part of this information without the express written permission of Social Media Radar is prohibited. 息 2012 Social Media Radar. All rights reserved. 2 www.SMRadar.com
  • 5. If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every VICTORY gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb in every battle. www.SMRadar.com
  • 6. China Vs. USA www.SMRadar.com
  • 7. CIA Totally Monitoring Social Media CIA secretly monitors world on Twitter, Facebook How The CIA Uses Social Media to Track How People Feel CIA actively monitors 5 million tweets every day AP Exclusive: CIA following Twitter, Facebook CIA Open Source Center Follows Foreign Twitter, Facebook Accounts CIA Spies on Social Media CIA Invests in Social Media Monitoring Firm www.SMRadar.com
  • 8. Chinese Copycats www.SMRadar.com
  • 9. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat - Sun Tzu. www.SMRadar.com
  • 13. The Evolution of Advertising: http://mashable.com/2011/12/26/history-advertising/?awid=5407140804723571552-3344 www.SMRadar.com
  • 15. Top Facebook Pages with the Most Momentum in the Political Party category Source: www.SMRadar.com
  • 19. Do you remember Titanic ? www.SMRadar.com
  • 20. Marketers should Discover The real volume of the problem to avoid Online reputation Crisis www.SMRadar.com
  • 21. The best way to predict the future is to invent it. ~Alan Kay Technology Guru www.SMRadar.com
  • 22. Social Media Intelligence www.SMRadar.com
  • 23. Do you Listen to your Customers ?! www.SMRadar.com
  • 24. Do you give attention to your Online BRAND Reputation ? One bad statement could cost you your entire business ! www.SMRadar.com
  • 25. Social marketing eliminates the middlemen, providing brands the unique opportunity to have a direct relationship with their customers. www.SMRadar.com
  • 26. Brand Damage on Social Media The Gap's New Logo Story Oct.2010 www.SMRadar.com
  • 27. 6 94% Negative www.SMRadar.com
  • 28. Kevin Smith Case Study Brand Damage on Social Media On Saturday, February 13th 2010, Southwest Airlines found themselves suddenly thrown into the midst of a spiraling social media crisis, when one of their passengers who happened to be famous with over 1 million Twitter followers was thrown off the plane, pre-flight, due to his weight. The passenger was Kevin Smith, who, both angry and embarrassed, took to his Twitter account and immediately began relaying the unsightly incident back to his 1 million followers: www.SMRadar.com
  • 29. This began a back and forth Twitter throw down that Southwest Airlines could not win. When you are dealing with an influencer who has the backing of his people, This is where Southwests social media strategy truly took flight. They did the following: They responded to each individual who tweeted to @SouthwestAir about the situation. No matter how mean the tweet was, they responded. They posted a blog post once again apologizing, but also explained the airlines position. If you check out the comments on the blog post, you will see users who left comments with curses and writing some not so nice things about Southwest. But no matter how offensive the comments were they didnt remove any of them. They had a VP from Southwest reach out and speak to Kevin Smith on the phone. www.SMRadar.com
  • 30. Brand Damage on Social Media Naguib Sawiris Cartoon Story June.2011 www.SMRadar.com
  • 31. All this despite Sawiris's prompt apology: "I apologize for those who don't take this as a joke; I just thought it was a funny picture; no disrespect meant. I am sorry," he tweeted. Naguib Sawiris Faces Death Threats After Tweeting This Picture Of Mickey And Minnie Mouse Egyptian mobile operator Mobinil posted net losses of LE177 million ($29.32 million) for the fourth quarter of 2011 2 98% Negative www.SMRadar.com
  • 32. Listen to your customers on Social Media www.SMRadar.com
  • 33. Top Hashtags in Cairo 4:30 AM 11 Sept. 2012 www.SMRadar.com
  • 34. Top Brands/ Athletic buzz on Social Media Source: www.SMRadar.com
  • 35. Ramadan 2012 Campaign evaluation for telecom sector - Egypt www.SMRadar.com
  • 36. Ramadan Ads. buzz on Social Media Title: Dont let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3) Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012 Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El Tawkeel Published on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012 Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil song Published on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July www.SMRadar.com
  • 37. Engagement Title: Dont let anything stop you Title: 12 piaster offer (1) Title: 12 piaster offer (2) Title: 12 piaster offer (3) Published on 19 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 28 Jul, 2012 Views: 173,931 Views: 177,749 Views: 101,870 Views: 80,401 Title: El Talkeek Title: El Henyia Title: EL Ekhtefaa Title: El Tawkeel Published on 20 Jul, 2012 Published on 20 Jul, 2012 Published on 26 Jul, 2012 Published on 29 Jul, 2012 Views: 46,049 Views: 62,695 Views: 20,705 Views: 17,697 Title: Mobinil initiative (1) Title: Mobinil initiative (2) Title: Mobinil initiative (3) Title: Hateksab (1) Title: Hateksab (2) Title: Mobinil song Published on 20 July Published on 24 July Published on 30 July Published on 19 July Published on 26 July Published on 31 July Views: 3,005 Views: 1,861 Views: 1,374 Views: 4,983 Views: 2,364 Views: 70,082 www.SMRadar.com
  • 38. Engagement Comments Likes Shares Comments Likes Shares Comments Likes Shares Comments Likes Shares 1,832 14,642 3,913 3,400 14,046 3,817 1,929 16,424 3,285 1,924 20,481 3,363 Comments Likes Shares Comments Likes Shares Comments Likes Shares Comments Likes Shares 1,976 676 121 697 1,858 6,328 175 569 300 217 957 382 Comments: 152 Comments: 68 Comments: 38 Comments: 137 Comments: 252 Comments: 108 Likes: 159 Likes: 117 Likes: 86 Likes: 109 Likes: 136 Likes: 360 Shares: 80 Shares: 28 Shares: 14 Shares: 43 Shares: 55 Shares: 327 www.SMRadar.com
  • 39. Trend C A B A) 21th of July, 352 mentions Customers are highly interested in Vodafone new ads A) 21th of July, 317 mentions Customers are highly interested in Mobinil new ad B) 26th of July, 332 mentions Vodafone ad for the Olympic team is so creative C) 31th of July, 484 mentions Customers are highly interested in Mobinil Ramadan song www.SMRadar.com
  • 40. Best Ramadan Ads Winner on Social Media Published on: Views Comments Likes Dislike Jul 31, 2012 1,640,074 2,972 11,585 203 Likes Comments Shares 3,323 1,392 2,911 Total Buzz 6K 99% Positive 1 www.SMRadar.com
  • 41. Its Cool , Its Fun , Its Awesome and Its Science ! www.SMRadar.com
  • 42. DMArts www.SMRadar.com
  • 43. #DMArts Trend Total mentions: 1736 10:00 AM 382 mentions 12:00 PM 361 mentions Mentions 81% Positive 17% Neutral 2 www.SMRadar.com
  • 44. Cloud Tag www.SMRadar.com
  • 45. #DMArts 1736 times #SocialMedia 101 times #DigitalMarketing 53 times #Mobinil 31 times Top 10 influencers #DMArts Top 10 by number of followers 1- digital_m_arts: 128 etisalatmisr: 64,738 2- connect2gdnet: 85 loainagati: 64,270 3- mhaamdy: 76 ayaabdullah: 43,961 4- suhaelsherbiny: 67 mobinil: 34,168 5- elibertaa: 62 sakiatweets: 23,604 6- talaluna: 60 themiinz: 20,188 7- dinamannaa: 54 meemmaa: 20,037 8- publicistinc: 43 seksek: 17,478 9- ansaryyy: 43 fouda_: 11,560 10- darwishx: 40 maimedhat: 11,160 www.SMRadar.com
  • 46. We did it with PASSION SM Radar Team www.SMRadar.com
  • 47. Cairo Office Abu Dhabi Office Riyadh Office Address: 10 Samir Abd Alraof St. Address: Office 17, Blue Building, Address: Office 30, Faresy Building, Nasr City, Cairo, Egypt TowFour 54, Abu Dhabi, UAE Seteen St , Al Malz, Riyadh, KSA P.O Box: 77850 Tel.: +971-2-4012 613 / 2 Tel.: +996-1-2916703 Tel.: +202-2670 0351 Fax: +971-2-4011 613 Fax: +966-1-2912754 Fax: +202-2670 0352 Email: egypt@smradar.com Email: uae@smradar.com Email: ksa@smradar.com www.SMRadar.com