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- 1. Global Brand & Local Connections 5 Steps Tour The Property Intro Customized Marketing Plan Pricing Paperwork CENTURY 21 Sweyer & Associates S e r v i n g S o u t h e a s t e r n N o r t h C a r o l i n a w w w. c e n t u r y 2 1 s w e y e r. c o m Global Brand & Local Connections
- 2. Global Brand & Local Connections QUESTIONAIRE
- 3. Global Brand & Local Connections CLIENT GOALS & OBJECTIVES o Where are you moving to? _______________________________________________ o Why are you moving? ___________________________________________________ o Ideally when would you like to be in ________________________________________? o How long have you lived in your present home? ______________________________ o What major improvements have you made to your present home? ______________ o Who else are you talking with about the sale of your home? ____________________ o What do you think your home is worth? ______________________________ o What are your major concerns in making a move? ____________________________ o What would it do to your plans if you couldnt sell? ____________________________ o On a scale of 1 to 10 (10 being I have to sell 1 being it really doesnt matter) o How would you rate yourself? _________ What would make you a 10? ________ o If you feel comfortable with everything we discuss today, are you ready to put your home on the market? ______________________________ PROPERTY ADDRESS: ______________________
- 4. Global Brand & Local Connections CUSTOMIZED MARKETING PLAN CENTURY 21 SWEYER & ASSOCIATES GLOBAL BRAND WITH LOCAL CONNECTIONS
- 5. Global Brand & Local Connections A TRADITION OF EXCELLENCE You have a team dedicated to move your home to closing Established in 1987, CENTURY 21 Sweyer is the largest locally owned & operated franchise real estate company in the market #1 CENTURY 21 in North & South Carolina in closed sales from 2003 to 2015 CENTURY 21 office out of 7,000 offices worldwide in 2015Ranked #14 Global Brand & Local Connections
- 6. Global Brand & Local Connections #1 CENTURY 21速 North & South Carolina in Closed Sales! 200+ REALTORS速 SERVING YOU IN SOUTHEASTERN NORTH CAROLINA
- 7. Global Brand & Local Connections Community Involvement At CENTURY 21 Sweyer & Associates, we strongly believe in combining our efforts as a company so we can give back to the community that supports us. In addition, over the last 10 years, we have raised over $600,000 for Easter Seals United Cerebral Palsy of NC. Global Brand & Local Connections Each year, we consistently raise over $100,000 for local charitable causes.
- 8. Global Brand & Local Connections CENTURY 21速 surveys each of our clients after the closing of their transaction. CENTURY 21 Sweyer has consistently received the award given to the top 1% of all CENTURY 21速 companies worldwide for exceptional customer satisfaction. Global Brand & Local Connections Quality Service Guaranteed ACHIEVED QUALITY SERVICE AWARD FOR THE PAST 17 YEARS
- 9. Global Brand & Local Connections Steve Salemi Hampstead Sales Manager Jeff Sweyer Owner/Managing Broker Shirley Morrison Owner Jacksonville/ Managing Broker Whitney Leonard General Manager Lee Eatmon Landfall Assistant Sales Manager and Instructor Paige Sweyer Financial Closing Processor Sarah Ryan Financial Processor Jim Davis Sign Installer Jo Anne Britt Relocation Director Caryn Walsh Transaction Coordinator Karin MacKinnon Internet Leads Manager Linda Lewis Call Coordinator/ Listings and Contracts Processor Gina Haynes Executive Assistant, Whitney & Jeff Susanna Addison Marketing Coordinator Chloe Jordan Office Administrator Holden Beach Jason Lee IT Specialist Pat Huthwaite Real Estate Instructor Crystal Babson Holden Beach Sales Manager DEDICATED & PROFESSIONAL SUPPORT STAFF WE BELIEVE THAT BEHIND EVERY GREAT REAL ESTATE AGENT IS A GREAT SUPPORT STAFF Laura Willgohs Office Administrator Jacksonville John Horton Downtown Wilmington Sales Manager Marilyn Hutchens Office Administrator Carolina Beach
- 10. Global Brand & Local Connections MARKET STATISTICS WRAR MARKET STATISTICS 1st Half 2016 VS 1st Half 2015 CENTURY 21 SWEYER +11.4% CENTURY 21 SWEYER +17.69% VOLUME SOLDUNITS SOLD We are more homes & for a price, staying ahead of the market! selling higher The Results Tell the Story! #1 CENTURY 21 Sweyer MARKET +8.5% MARKET +11.4%
- 11. 7,100 offices (worldwide) 2,613 offices (U.S.) 102,923 Sales Associates (worldwide) Offices in 75 countries and territories (worldwide) CENTURY 21速: 96% Largest Global Real Estate Company Source: 2015 Ad tracking study by Millward Brown, a global market research organization. RE/MAX: 91% Coldwell Banker: 86% Keller Williams: 44% CENTURY 21速: THE MOST RECOGNIZED BRAND IN REAL ESTATE
- 12. Global Brand & Local Connections HOW WE WILL MARKET YOUR PROPERTY MOST SUCCESSFUL SIGN IN REAL ESTATE BUYERS RELOCATING FROM AROUND THE WORLD DRIVING INTERNET TRAFFIC 1 2 3 SOCIAL MEDIA COMMUNICATION MLS MULTI-LISTING SERVICE 4 5 6
- 13. Global Brand & Local Connections GOLD POST SIGN National surveys show that when 2 identical homes are for sale, more people prefer CENTURY 21速 over any other company in the world. Wooden Gold Post Bold Colors RESULT o Increased recognition o Increased buyer exposure CENTURY 21速: THE MOST RECOGNIZED SIGN IN REAL ESTATE
- 14. Global Brand & Local Connections o CARTUS is one of the largest relocation companies in the world. o Some clients include: GE, USAA o CENTURY 21 Sweyer manages the majority of that business in Eastern NC. o CENTURY 21 Sweyer is ranked as one of the top 20 CARTUS companies in the world, winning the prestigious Platinum Award for SIX years in a row. 1 CENTURY 21速 GLOBAL REFERRAL NETWORK CENTURY 21 Sweyer receives clients from other CENTURY 21速 companies worldwide referring buyers. It is the largest global family of real estate professionals. WHAT THIS MEANS TO YOU AS A SELLER Corporate Relocation Buyers need to move immediately and already have their financing in place. These buyers are like GOLD. They are looking for houses and are ready to buy! 2 WE DRIVE BUYERS TO YOU 2 POWERFUL CONNECTIONS TO BRING YOU BUYERS REFERRAL AND RELOCATION SERVICES
- 15. Global Brand & Local Connections THE INTERNET T H E M O S T P O WE R F U L TO O L I N T H E W O R L D
- 16. www.century21sweyer.com WEVE GOT THE INTERNET COVERED of home buyers use the internet to search for a new home96% +800 additional Real Estate search websites REALTOR.com Zillow.com Trulia.com Google.com Local CENTURY 21 Sweyer Website National/Global CENTURY 21 Website Out of all the real estate franchises, CENTURY 21速 gets the most unique visitors in all real estate searches. www.century21.com
- 17. Global Brand & Local Connections To find the right buyer for your home, we market on the most visited social media sites. Considering hundreds of millions of people visit these sites daily, it is important for your home to be included. Our listings include a built-in posting tool that encourages social sharing. Not only will your listing post on social networks, but others can share your listing on their social networks with a simple click of the mouse! MILLIONS OF PEOPLE ARE ON THESE SITES DAILY SOCIAL MEDIA Facebook Twitter Pinterest Instagram STAYING ON THE CUTTING EDGE OF REAL ESTATE MARKETING
- 18. - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - By creating a Unique Property website and YouTube Video for each of our listings, we are able to attract online buyers as well as provide local buyers with fast and comprehensive information about your property. These days its easy for properties to get lost among the thousands of real estate listings added to the market each and every day. Your Unique Property website and YouTube Video will ensure that your property stands out from the crowd! ATTRACT BUYERS THROUGH YOUR UNIQUE DIGITAL MEDIA YOUR OWN PROPERTY WEBSITE and YouTube VIDEO STAND OUT WITH A UNIQUE PROPERTY WEBSITE and VIDEO VIDEOS 2nd largest search engine!
- 19. Global Brand & Local Connections The CENTURY 21速 LeadRouter System is a software application empowering CENTURY 21 agents to receive internet buyer leads for your property from wherever they are, instantaneously. LeadRouter sends alerts when a potential buyer inquires about your property, enabling me to respond immediately. This means that buyers interested in your property will be able to reach me quickly. BUYERS FOR YOUR PROPERTY REACH ME IN AN INSTANT World Class Lead Follow-Up System WE HAVE THE TECHNOLOGY
- 20. EXPOSES YOUR HOME TO THOUSANDS OF AGENTS & BUYERS MLS: MULTI-LISTING SERVICE The MLS is a digital network of all properties listed by REALTORS速 in the area. (This network is only available to licensed REALTORS速 Over 2,000 local real estate agents representing thousands of buyers) 95% Of all buyers work with an agent who is a member of the MLS
- 21. Global Brand & Local Connections Our outreach programs provide regular discussion about the market. We network year round through personal communications, community involvement, and a variety of media channels, such as YouTube, Facebook, direct mail, market reports, blogs, and our Buyers Guide. We want to make these efforts to benefit you by creating the most ready market possible. Our team of full-time, professional brokers collectively reach thousands of people in our community. Its about making a market to expose your property to more buyers. Global Brand & Local Connections GENERATING AND CAPTURING INTEREST IN REAL ESTATE MAKING A MARKET
- 22. Global Brand & Local ConnectionsGlobal Brand & Local Connections COMMUNICATION MY PROMISE TO YOU I will review all the marketing efforts that will bring us a buyer for you in the least amount of time. I will be your partner the day your home goes on the market. I will update you monthly on recently solds, pending properties, and listings that could affect the sale of your property. I will communicate with you after each showing to give feedback from the agent and potential buyer after they have seen your home. FEEDBACK RESEARCH MARKETING PARTNER You will constantly be informed on the status of your home selling process
- 23. Global Brand & Local Connections ITS MORE THAN PUTTING UP A SIGN IN YOUR YARD WHAT IT TAKES TO SELL Discuss property enhancement options Staging advice Coordinate service items Seller Disclosure Property profile Prepare Listing Paperwork Home warranty review Photo for flyer, internet and virtual tours Comparative Market Analysis Establish offering price Establish marketing plan Execute Promotional Plan Online Print Direct Mail MLS On-Site Signs In-Person Showing Weekly office presentations Promotion to other brokers Communicate progress Showing feedback Online traffic report Product and Pricing Updates Comparables Market Conditions Review current market conditions Review other buyers interest Review current comparable sales Suggest contract terms Negotiating strategy Coordinate Offers Buyer pre-qualification Prepare contracts Coordinate Review by clients Attorney, if needed Manage conditions of contract Application for financing Application for insurance Inspections Financing Appraisals Work orders Document Preparation Negotiate agreement to best satisfy the conditions of the contract Recommend vendors for seller consideration Follow up to ensure conditions met Coordinate Attorney order and review Coordinate conditions of closing Coordinate with closing agent Track buyers lender progress Review any final contract changes with escrow Review estimated settlement statement Discuss final details with client Confirm Closing Recordation PREPARING YOUR HOME FOR SALE MARKETING YOUR HOME NEGOTIATING THE CONTRACT TRANSACTION SERVICES CLOSING SERVICES
- 24. Global Brand & Local Connections PRICING YOUR HOME
- 25. WHAT IS YOUR HOME WORTH IN TODAYS MARKET COMPARATIVE MARKET ANALYSIS (CMA) WHAT IS A CMA? A CMA is the mathematical approach to determining the value of your property. It is an analysis of properties that sold in your area over the last 90 days with similar qualities to yours. CMA IMPORTANCE Based on this data we will be able to determine the market value of your property. Remember, buyers agents and appraisers will be using the same method to determine the value of your property. COMPARATIVE MARKET ANALYSIS (CMA)
- 26. When you price your property at market value, you expose it to a larger percentage of prospective buyers and increase your chances of a sale. Sellers often want a cushion between the asking price and what they will take. The Price Exposure Pyramid points out the potential dangers of this practice. -15% -10% 10% 15% 10% 30% 60% 70% 90% Market Value YOUR PROPERTY NEEDS TO BE PRICED WELL IN TODAYS MARKET PRICE YOUR HOME TO SELL Reduces Agent Showings Reduces Advertising Response Attracts The Wrong Prospects Loses Interested Buyers Helps Sell the Competition Eliminates Offers OVER PRICING
- 27. Dont miss your Prime Marketing Time selling advantage. A brand new listing is: Exciting Shown more Generally SOLD FOR A HIGHER PRICE than older listings A NEW LISTING SHOULD BE CORRECTLY PRICED ON THE FIRST DAY PRICE RIGHT IN BEGINNING We need to decide where to sit on the bus! This bus represents the market of all the sellers trying to sell their home. The bus is made up of three groups of people. The front of the bus represents all the sellers that are motivated to sell, will price their property at market value or below, and will typically sell between 0-120 days. The middle of the bus represents people who will price their houses at market value, with an expectation of selling their house in 120-240 days. The people on the back of the bus are considered speculators. These people have priced their homes over market value with a reasonable expectation of selling in 240+ days. Today weve got to decide where we would like to sit and more importantly, when we would like to get off the bus. Every time the bus stops, sellers will get off (i.e. sell their home). Most people on the bus will then move closer to the door. In todays market, every time someone gets off the bus, two people seem to get on. Depending on where they sit, it will determine if you move up or back. PICK A SEAT!
- 28. The market value of your home IS NOT: AGENT elimination - if the agents are not previewing it, or if they preview but do not show it, they are eliminating it. BUYER elimination - if it is being shown with no results, the buyers are finding better properties to buy and they are eliminating it. Either case indicates that your home is not priced at market value. Remember....price overcomes all objections, and value is a moment in time. WARNING SIGNS: WHAT DETERMINES YOUR PROPERTYS MARKET VALUE MARKET VALUE The market value is what a buyer is willing to pay for the property. IT IS: o What you have in it o What you need out of it o What you want o What the tax office says it is worth o How much it is insured for o Based on memories and treasures o Based on prices of home where you are moving o Based on location o Based on normal marketing time o Based on today's economic conditions o Based on today's market o Based on today's competition o Based on today's financing o Based on the buyer's perception of condition
- 29. Global Brand & Local Connections Pricing a property above market value generates less interest. ATTRACTING THE RIGHT BUYERS PRICING STRATEGY o If your property is priced right, more buyers will be interested when it hits the market o Buyers search based on how much they can afford, overpricing has the effect of hiding your property from the right buyers o Comparable properties we will show you are designed to help you select an offering price that attracts the right buyers buyers who want to make an offer Choosing a price is similar to a magnet, the closer it is to the target the stronger the attraction!
- 30. Global Brand & Local Connections MARKETING SUMMARY
- 31. WE HAVE A DIVERSIFIED MARKETING STRATEGY EXPOSING YOUR PROPERTY The National Association of REALTORS速 has stated that 96% of all buyers begin their home search on the internet before making a purchase. This is why CENTURY 21 Sweyer & Associates has an aggressive internet campaign to make sure your home gets the greatest exposure. INTERNET CARTUS is one of the largest relocation companies in the nation, and will manage the moves of more than 140,000 relocating employees in 2016. For the fifth year in a row, CENTURY 21 Sweyer & Associates is the winner of the prestigious Cartus Platinum Award. The highest level of achievement that can be attained by the Cartus Broker Networks principal brokers. AWARD WINNING RELOCATION SERVICES CENTURY 21速 receives hundreds of clients from other CENTURY 21速 companies worldwide referring buyers to Wilmington. It is the largest global family of real estate professionals in 75 countries -7,100 offices worldwide; 2,613 offices in the U.S.; 111,923 agents worldwide. GLOBAL REFERRAL NETWORK CENTURY 21速 is the most recognized sign in real estate. Surveys have shown that signs are one of the best sources for advertising. National surveys show that two identical homes for sale, more people prefer to deal with CENTURY 21 over any other company. SIGNS
- 32. We advertise in a variety of mediums to get your home the greatest amount of exposure to potential buyers. MISCELLANEOUS ADVERTISING Local & National Advertising Aggressive Internet Marketing Direct Mail Radio Property Brochures Digital Billboards Print Media Videos CENTURY 21速 Global Network Mobile Truck Ads National TV Campaigns Multiple Listing Service (MLS) Open Houses CENTURY 21速 Sign Relocation Services Client Coordination Virtual Tours The MLS is a digital network of all properties listed by REALTORS速 in the area. It will expose your property to thousands of agents and buyers. MULTI-LISTING SERVICE (MLS) To find the right buyer for your home, we market on the most visited social media sites. Considering hundreds of millions of people visit these sites daily, it is important for your home to be included. SOCIAL MEDIA WE HAVE A DIVERSIFIED MARKETING STRATEGY EXPOSING YOUR PROPERTY