Lithium Social Media Monitoring: Search Examples
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The document outlines effective social media monitoring strategies, emphasizing the use of keyword combinations to track industry trends, brand mentions, and product insights. It explains how to set up search forms with required, relevant, and excluded keywords, utilizing Boolean operators ('or', 'and', 'not') for precision in results. Additionally, it provides examples of targeted searches for various demographics and company-related topics to enhance social media intelligence.
Lithium Social Media Monitoring: Search Examples
- 1. Social Media Monitoring: What should I monitor? Real Examples about how to use a monitoring tool to mine for different kinds of information. Erin Korogodsky / @erinkoro or @lithiumtech
- 2. What should I search for? Use Listening Social Media Monitoring for a variety of keyword combinations to track and monitor and measure all kinds of things! Industry Trends Company / Brand Mentions Products / Events / Campaigns Creative examples using Layered Searches
- 3. Setting Up a Search Form Required Relevant Excluded 3
- 4. What is Required, Relevant and Excluded? REQUIRED keywords OR phrases that must appear in each result RELEVANT keywords OR phrases that prioritize your results EXCLUDED keywords OR phrases that you do not want in your results
- 5. Translate Your Needs Into a Search Form OR Start with a keyword or phrase. Hit the OR button to include look for a competitive set (Honda OR Toyota OR Nissan). Hit the OR button to look for all the ways to say a brand name (Comcast OR ComcastCares). AND Add an additional line and make it required. Use a new line to add to your search. For example, add On Demand OR ONDemand (REQUIRED) to your Comcast Search to zero in on that product. NOT Add an additional line with (EXCLUDED). For example, create a line with NBC (EXCLUDED) to remove that mime from the conversation.
- 6. Boolean Operator OR To include another option, click the OR button. Keystroke shortcut: Click tab+spacebar OR: Find all the conversations around a whole industry by listing company names. Just hit the OR button to include additional brands. This tells our search engine to find anything with either Honda or Toyota or Nissan.
- 7. Boolean Operator AND To include another option, click the OR button. Keystroke shortcut: Click tab+spacebar AND: Add an additional line and make it required. Now youre looking for something from the first line AND something from the second line. This tells our search engine to find anything with either Honda or Toyota or Nissan AND either mpg or miles per gallon or fuel efficient or fuel efficiency or gas mileage.
- 8. Boolean Operator NOT To include another option, click the OR button. Keystroke shortcut: Click tab+spacebar NOT: Add an additional line and make it excluded. Now youre looking for something from the first line and something from the second line, but anything post with a keyword from the third line is excluded. This tells our search engine to find anything with either Honda or Toyota or Nissan AND either mpg or miles per gallon or fuel efficient or fuel efficiency or gas mileage. Any mentions including hybrid OR electric will be excluded.
- 9. Layered Searches Company Issues Targeted Marketing Searches First Person Insight Legal As a Woman Customer Service As a Man Product development As a Kid Ex-Employees Top Lists Sales / Lead Generation Location-Based Social Networking Announcements around your Campaigns company or industry Products Keynote speaking around your industry Events
- 10. Search Examples Setting up the Search Forms 10
- 11. First Person Insight - Keywords 1st Search Line: examples of people describing first person insight. This list includes phrases like in my opinion or wheres why. 2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle).
- 12. Demographics As a Woman 1st Search Line: examples of people describing being a woman. This list includes things like am a woman and as a mom 2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle). Industry made of Keyword References what makes up your industry? Cable Companies = Comcast or TimeWarner Cable
- 13. Demographics As a Man 1st Search Line: father examples of people describing being a man. This list includes things like am a man and as a 2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle).
- 14. Demographics As a Kid 1st Search Line: second grader examples of people describing being a kid. This list includes things like am a kid and as a 2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Comcast (brand name) or ComcastCares Twitter handle).
- 15. Top Lists 1st Search Line: examples of phrases used to create a top list online 2nd Search Line: Any brand name and all of the worlds that make up the brand. In this case, Scoutlabs or Scout Labs.
- 16. Location-Based Social Networks 1st Search Line: examples of terms used as part of Location-Based Social Networks. Examples include checked in, 4sq, and still the mayor. 2nd Search Line: case, Starbucks Any brand name and all of the worlds that make up the brand. In this
- 17. Campaigns 1st Search Line: brand name. Example here is Nike. 2nd Search Line: campaign. Example here is Just Do It.
- 18. Products 1st Search Line: brand name. Example here is Nike. 2nd Search Line: shoes. products. Examples here are shoes or sneakers or gym
- 19. Events 1st Search Line: brand name. Example here is Nike. 2nd Search Line: event with brand association. Example here is World Cup or WorldCup.
- 20. Legal 1st Search Line: or litigate. examples of terms used to describe legal action. Terms include suing 2nd Search Line: case, Walmart and Wal Mart. Any brand name and all of the worlds that make up the brand. In this
- 21. Customer Service 1st Search Line: poor service and rude rep. examples of terms used to describe customer service issues. Terms include 2nd Search Line: case, AT&T. Any brand name and all of the worlds that make up the brand. In this
- 22. Product Development & Feedback 1st Search Line: examples of terms used to describe customer feedback. Terms include they should and why dont they. 2nd Search Line: case, Netflix. Any brand name and all of the worlds that make up the brand. In this
- 23. Ex-Employees 1st Search Line: horrible boss. examples of terms used to describe ex-employees like laid off or 2nd Search Line: case, Walmart or Wal Mart. Any brand name and all of the worlds that make up the brand. In this
- 24. Lead Generation 1st Search Line: examples of terms used to describe sales opportunities. Words include recommend or in the market for. 2nd Search Line: Any industry and all of the worlds that make up the industry. In this case, Social Media Monitoring or SMM.
- 25. Industry Keynote Speakers 1st Search Line: examples of terms used to keynote speakers. Words include keynote, keynote speaker or keynoting. 2nd Search Line: Any industry youd like to track. Examples here include social media, or social media monitoring, or smm.
- 26. Industry Announcements 1st Search Line: examples of industry announcements. This list includes words like release or introducing or funded. 2nd Search Line: This list includes industry variations SaaS or Software as a Service.
- 27. What Should I Search For: Industry Industry in this example, it is simply Japanese Cars or Industry made of Brand Names include your company name, along with all competitors. For example, this could be Honda or Toyota or Nissan Industry search by brand name Industry search by keyword reference
- 28. Relative Comparisons Comparing Searches using the Graph tool 28
- 29. What Should I Search For: Company Name Use the graph feature to compare the volume of 3 separate searches.
- 30. Industry & Company Searches / Comparisons Give results context by using the graph feature to compare results.
- 31. What Should I Search For: Products Use the graph feature to compare the volume of 3 separate searches.