Little Caesar's was founded in 1959 in Garden City, Michigan by Mike and Marian Illitch. In 1979, they launched their famous "Pizza! Pizza!" advertising campaign. Today, Little Caesar's focuses on being the top take-home pizza chain and strives to move back up to the number two nationally ranked pizza chain. They face challenges as most locations do not offer delivery unlike many competitors. The company aims to strengthen its online and social media presence to engage customers and promote deals through platforms like Facebook, Foursquare, and Twitter.