Live Better LinkedIn
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This document provides performance metrics for various Guardian commercial projects and campaigns. It summarizes that: The Guardian Live Better Challenge exceeded its key performance indicators, achieving over 500% more unique users and over 50% audience recall of the campaign. The Guardian Happy for Life project achieved all its KPIs, including app downloads, within a third of the campaign timeframe and surpassed app download targets by 231%. The Third Age Economy project exceeded its unique users KPI by 145% and page views KPI by 98%. It also provides metrics on registration conversions, membership growth, and click-through rates for various Guardian programs and campaigns.
Live Better LinkedIn
- 1. 1 The Guardian Live Better Challenge, sponsored by Unilever The Guardians largest ever, six-figure, commercial project 50% over campaign reach KPI More than 500% over unique users KPI Over 50% Guardian audience campaign recall
- 2. 2 The Guardian Happy for Life project, sponsored by Beagle Street Achieved all KPIs within 1/3 of campaign life, include app downloads, page views Effective campaign optimisation saved 1/3 project marketing budget Surpassed app download KPI by 231%
- 3. 3 The Third Age Economy, sponsored by Lloyds Private Banking 145% over KPI unique users 98% over KPI for page views On site digital ads ranged from 0.20 2.6% ctr
- 4. 4 Guardian events Surpassed entry targets by 33%. Best year to date results. Sold out in 2015, 2014 and 2013 (the years of my campaign management) Reached all KPIs, despite product price increase
- 8. 8 The Guardian Professional Networks Registration page conversion rates: - 57%
- 9. 9 Guardian Students Rebrand and campaigns Rebrand and associated activity resulted in membership growth of 142% YOY Membership conversion rates increased to 57% Social specific activity drove between 27 47% article traffic Creative ctr ranged from 0.3% - 12.05% ctr.
- 10. 10 Guardian Professional Networks: Updated welcome journey Email 1 real time Email 2 24 hours later Email 3 14 days later Email two: Open rate across all networks: 47-58% Click to open across all networks: 18- 30% Email three: Open rate across all networks: 33-44% Click to open rate across all networks: 7-17%
- 11. 11 New email template design and implementation 2.36% uplift in unique click to open rate