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LiveTweeting CH Training

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Ana Tellez
Ana Tellez

Internal training to increase staff capacity to tweet at conferences and other professional events on the @CommunicateHlth Twitter handle

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Live Tweeting: The Why and How December 10, 2015 #CHuniversity
Agenda #CHuniversity 1. Warm up 2. What’s in a (live) tweet? 3. Let’s play! 4. Open for questions
Warm up #CHuniversity
1. How many of us are on a social media platform? What’s our take on “social media” 3. How many of us are on Twitter? 4. How many of us follow CH Twitter? 2. What’s your favorite thing about your favorite social media platform? #CHuniversity
What’s in a (live) tweet? #CHuniversity “Live-tweeting can increase your social media engagement, build brand awareness and position you as an industry authority.”
What is live tweeting #CHuniversity Tweeting real-time updates for: ? TV shows ? Conferences ? Webinars ? Self-defined life event
Some examples #CHuniversity
Some more examples
Let’s break it down
Why live tweet? Increase CH brand recognition Position CH as a credible source on health literacy, user-centered design, etc. Network with others in our field #CHuniversity
Tips of the Trade ? ALWAYS use the event hashtag ? Try to stick to one “voice” throughout event ? Announce live-tweeting at the onset, to set expectations for the account’s Twitter feed ? Try to catch the opening keynote for higher visibility ? Tweet a photo or 2 ? Tag presenters with their Twitter accounts ? Retweet things you agree with ? Quote things you want to comment on that others tweeted
Tips of the Trade ? Add value ? Break news (donuts in Ballroom C!) ? Include insight ? Ask questions? (Yes!) ? Err on the side of quality over quantity
What if I break the internet? Keep it professional Avoid “owning” our client’s work publicly (save our #humblebrags for offline networking) #CHuniversity
Let’s play! #CHuniversity
Diving into some examples https://twitter.com/hashtag/uxdc2015 https://twitter.com/hashtag/apha2015 https://twitter.com/hashtag/hcmmconf #CHuniversity
Your homework, should you choose to accept it Come up with some tweets about today’s brownbag! Best-of tweets will be posted on the CH handle #CHuniversity
Open for questions #CHuniversity

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LiveTweeting CH Training

  • 1. Live Tweeting: The Why and How December 10, 2015 #CHuniversity
  • 2. Agenda #CHuniversity 1. Warm up 2. What’s in a (live) tweet? 3. Let’s play! 4. Open for questions
  • 4. 1. How many of us are on a social media platform? What’s our take on “social media” 3. How many of us are on Twitter? 4. How many of us follow CH Twitter? 2. What’s your favorite thing about your favorite social media platform? #CHuniversity
  • 5. What’s in a (live) tweet? #CHuniversity “Live-tweeting can increase your social media engagement, build brand awareness and position you as an industry authority.”
  • 6. What is live tweeting #CHuniversity Tweeting real-time updates for: ? TV shows ? Conferences ? Webinars ? Self-defined life event
  • 10. Why live tweet? Increase CH brand recognition Position CH as a credible source on health literacy, user-centered design, etc. Network with others in our field #CHuniversity
  • 11. Tips of the Trade ? ALWAYS use the event hashtag ? Try to stick to one “voice” throughout event ? Announce live-tweeting at the onset, to set expectations for the account’s Twitter feed ? Try to catch the opening keynote for higher visibility ? Tweet a photo or 2 ? Tag presenters with their Twitter accounts ? Retweet things you agree with ? Quote things you want to comment on that others tweeted
  • 12. Tips of the Trade ? Add value ? Break news (donuts in Ballroom C!) ? Include insight ? Ask questions? (Yes!) ? Err on the side of quality over quantity
  • 13. What if I break the internet? Keep it professional Avoid “owning” our client’s work publicly (save our #humblebrags for offline networking) #CHuniversity
  • 15. Diving into some examples https://twitter.com/hashtag/uxdc2015 https://twitter.com/hashtag/apha2015 https://twitter.com/hashtag/hcmmconf #CHuniversity
  • 16. Your homework, should you choose to accept it Come up with some tweets about today’s brownbag! Best-of tweets will be posted on the CH handle #CHuniversity