Llanai Buyer Persona & Segmentation Strategy
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Hey Marketing buddy, This is Marianna. A project manager aspiring to dive into the product marketing world and help your brand grow! Currently I have assisted in the task management & go to marketing for an AI brand called Llanai. You can see the importance of buyer persona creation & segmentation. Do you want to keep your potential customers engaged ? Segment your customers based on demographics, interests and then create the appropriate campaign to monitor. Check which campaigns we suggested based on the interactions we want to monitor. For more Marketing content check out: https://mariannanakou93.medium.com/
Llanai Buyer Persona & Segmentation Strategy
- 2. The Buyers Journey 80% of consumers re more likely to make a purchase when brands offer a personalized experience. Understanding llanais buyers profile and segmenting them based on demographics and behavioral data helps reach out to them and increase their satisfaction based on their needs Posthog Insights (April 24): April 1st we had 721 unique DAU (daily active users) from Shipfast, PH, toolify AVG 3 page views Events: Increasing number of Autocapture which showcases the click of CTA buttons
- 3. Defining Llanai Buying Persona We created the buying persona because we want to focus on the right traffic at llanais website not just any type of traffic to sell lessons to. How? Gathering data from surveys, interviews to understand their demographics & from Posthog to understand their online behavior.
- 4. Personal Characteristics: Willing to learn Solution-oriented Hobbies and Interests: Running Swimming Goals: To find an easy-to-use learning app To expand his skills on a new language for work Challenges: Lack of available, up- to-date learnings apps Needs: On demand earning Sources of Info: Tech news website Discord & other communities User Description: Harlow is a busy Director of tech who has a fast- paced lifestyle. He believes clear UX, customized teaching and on demand lessons are the way to keep him learning. "Llanai helps me feeling like I am communicating directly with a tutor and creates a unique learning experience." Name: Harlow Stockert Age: 33 years old Occupation: Director of Tech Location: UK
- 5. Demographic Information Name: Gupta Rahman Age: 24 years old Occupation: Intern in a Customer Success Position Location: Bangladesh About the User Gupta has an interest in app development, he's embarked on a journey to master a new language while seeking innovative solutions in the digital realm. Personality Curious and Tech-Savvy Independent and Resourceful Ambitious and Creative Problems Lack of Guidance: He struggles with maintaining consistency in his self- directed language learning journey. Limited Budget for language learning resources. Challenges Time Constraints: Balancing work and personal life leaves Ali with limited time to dedicate to language learning. Motivation and Discipline: Staying motivated and disciplined in his self- directed learning effort. Goals and Needs Learn a New Language: Ali's primary goal is to become proficient in a new language. Explore Tech Solutions: He seeks to leverage technology to facilitate his language learning journey, exploring different apps .
- 6. Content Strategy 7.5 million blog posts are published daily of which 30% are published on WordPress daily. Having defined our buyers helps define our content strategy. Conducting Keyword Research via: Ahrefs, Semrush to identify which keywords our competitors rank high with low KD* Awareness Stage: Create posts - how to - infographis Consideration Stage: Create comparison guides Decision Stage: Offer free trial - demo Content Distribution Strategy: Reddit - Quora - Medium - Hacker News - Tech Blogs - Social Media KD* Keyword Difficulty - Targeting with KD <50
- 7. Segment Customers: Based on demographics, behavior, preferences Defining criteria - interactions that we want to track: CTA & Blog Clicks Subscribe Button Clickers Explore Llanai Clickers Blog Visitors Personalized Email Campaigns: Provide sneak peeks of upcoming features, and special offers to incentivize subscription. Interactive Demos: Offer interactive demos of the app to experience its functionalities firsthand. Lead Nurturing Sequences: Develop lead nurturing sequences to guide them through the conversion funnel. Implement Targeted Campaigns: Execute personalized messaging using automated workflows Segmentation Strategy Initially, we look for patterns in data such as where users click on the website 1) Explore Llanai 2)Subscribe 3) Blog Visitors. Then segment them based on similarities.
- 8. Subscribe Button Clickers Explore Llanai Clickers Blog Visitors Personalized Email Campaigns: Send welcome emails, highlighting different aspects of the platform ( learning paths, progress tracking etc) Interactive Demos: Host pre-recorded webinar sessions showcasing how to use Llanai.com for language learning. Include Q&A sessions, polls. Lead Nurturing Sequences: Create a bi-weekly newsletter featuring language learning tips. Tailor the content to address the specific interests of education-focused blog visitors. Targeted Campaigns
- 9. Learn a new Language with AI via WhatsApp - Try Llanai