This document outlines a business proposal for a new product or service. It includes sections on the problem or opportunity, the proposed solution, a product description, market research results, competitive comparisons, pricing models, and a request for grant funds to support initial milestones. Details provided include the company name and contact information, a description of the customer pain point or market need, how the product addresses it, product features and target market size, survey results indicating market acceptance, a comparison of offerings to competitors, current and projected manufacturing or business costs and profits, and a budget for grant funds allocation across planned activities.
2. Problem Statement
Clearly state either:
- the problem or customer pain that
your product/service is going to solve
- specific market opportunity that
your product is targeting
息 2013 Company Name 2
3. Solution
Clearly state how your product fixes the
customers pain or what value
product/service creates.
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4. Product or Product Line
Describe your product or product line. What are the
key features? What makes it unique and innovative?
[Show photo or sketch with notessell the value of the
product.]
What is the target market size (number of people)
or yearly sales in your market space?
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5. Survey Results
Provide summary of survey results that show
people would buy this product and there is a
market, or other proof of market acceptance.
[Specify how many people your surveys, their demographics,
when and where you did the survey. ]
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6. Comparison
Categories Your Product
Competitor #1 Competitor #2
Features
Pricing
(MSRP)
Materials
Appearance
Other
-AAAA
- BBBBB
-CCCCC
-DDDD
- XXXXXXX
- EEEE
-FFFFF
-GGGG
-HHHHH
-YYYYYYYY
- JJJJJ
- KKKKK
-LLLLLL
-MMMMM
-ZZZZZZZZ
6
息 2013 Company Name
Change
categories
as needed
7. For manufactured products: Pricing
Current
Cost of Goods
Time to Manufacture
Sale Price per item - $ ____
Profit per item - $____
Future Goal
Cost of Goods
Time to Manufacture
Sale Price per item - $____
Profit per item - $_____
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8. For a web-based or app-based products: How is
the company going to make money?
Current Future Goal
(C) 2103 Company Name 8
9. Using Lion LaunchPad grant funds
A $500 grant would be used for the following X items:
1. Activity or Milesone #1 ($____)
2. Activity or Milestone #2 ($____)
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-
-
X. Activity or Milestone #X ($____)
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