Over 4,000 people attended the 5th annual Lake Michigan Shore Wine Festival on June 19th. The event featured wineries from the Lake Michigan Shore Wine Trail along with live music and activities on the shoreline. Traffic PR & Marketing secured coverage of the festival in various local and regional broadcast, print, and online media outlets to promote the event.
2. The 5th annual Lake Michigan Shore Wine Festival on Saturday, June 19th once again successfully paired SW Michigan’s favorite local attractions – the sun, beach and wine! This year’s soiree featured the Lake Michigan Shore Wine Trail wineries, fantastic live music and a world-class shoreline. This year, over 4,000 people turned out to enjoy a picture perfect day. Traffic PR & Marketing secured press placements in the following outlets:Summary
5. PRINTChicago Sun-Times (feature Travel story with ½ page photo) Chicago Tribune (travel section story) Detroit NewsHarbor Country NewsHerald PalladiumHolland SentinelKalamazoo Gazette Lansing State Journal
6. PRINT (CONTINUED)Mail MaxNew Buffalo TimesNW Indiana TimesOff the WaterOther Side of the LakeShore MagazineSouth Bend Tribune
8. ONLINE (continued)Guide 2 Detroit Holland Sentinel IntheBendKalamazoo GazetteLocal Wine Events MetromixMichigan By the BottleMichigan.org
9. ONLINE (continued)Michigan WinesMLiveMSNPatrick Fagen e-newsletter (famed Chicago wine critic) RedefineRomantic Lake Michigan Shore Magazine South Bend FoodiesSouth Bend TributeSt. Joe Today
10. ONLINE (continued)South Bend Tribune TwitterVisit Harbor CountryVisit Grand Rapids Wine EnthusiastWSBTYahooYelp YouTubeZvents