Loan promotions twd
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The document discusses strategies for credit unions to promote loan offers and increase membership through targeted marketing. It recommends building a strong brand, focusing marketing efforts on loan promotions as loans are profitable and needed by most. Specific targeting approaches are outlined like targeting by geography, demographics, credit score, and life events that create borrowing needs. Tracking response rates and ROI is also emphasized to measure success and improve strategies over time. A variety of marketing ideas for loan promotions are provided.
Loan promotions twd
- 1. Loan Promotions That Bring In The Bucks Presented By: Tracey Wells Daly, Director of Marketing Marketing Partners, Inc. 息 2010 Marketing Partners, Inc., Bethlehem, PA. May Not Be Reproduced Or Redistributed Without Permission.
- 2. 1. Increased Competition 207,000 Financial Institutions (X) Number Of Branches (X) Internet Over-Banked Society Declining Member Loyalty Aging Members New (Non-Bank) Competitors Can We Compete?
- 3. 2. Build A Strong (Genuine) Brand Unique Positioning Clear Name Appropriate Slogan (Tagline) Consistent Visual Image Integrated Sales Culture Defined Brand Deliverables Create Ongoing Value
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- 24. Deeper Member Relationships More Profitable Members Almost Everyone Needs Loans Used Vehicle & Equity Work Best Pre-Approvals Bring Higher Response Rates Must Have Complete List Of Products Sell Payment - Not Rate Whenever Possible Understand How To Fish For Members 3. Loans Make Sense!
- 25. Throw Them An Offer (Bait) Get Them To Start Nibbling (Inquiry) Explain The Benefits (Why Us?) Tell The CU Story (Builds Value) They Dont Know About CUs!!! 5. Impress With Your Service (Set Hook) 6. Keep Fishing (Change Bait As Needed) 4. Loans - The Perfect BAIT
- 26. Everyone Is Unique And Different! 5. Target For Response!
- 27. Everyone Is Unique And Different! 5. Target For Response!
- 28. Everyone Is Unique And Different! 5. Target For Response!
- 29. Effective Targeting Will Increase Your Response Rates & ROI 5. Target For Response!
- 30. By Geography (Proximity To Branches) Convenience Is The No. 2 Reason They Dont Join? 5. Target For Response!
- 31. By Geography (Proximity To Branches) By Demographics (Age, Income, M/F Etc.) 5. Target For Response!
- 32. 18 - 34 Year Old Segment
- 33. 35 - 54 Year Old Segment
- 34. 55 + Year Old Segment
- 35. By Geography (Proximity To Branches) By Demographics (Age, Income, M/F Etc.) By Credit Score By Interest Rate Use Your MCIF Effectively (Track!) No MCIF?- Look At Multiple Relationships And Account Balances For Best Targets Lifestyle Events Create Borrowing Needs 5. Target For Response!
- 36. Lifestyle Events: Graduation Marriage/Divorce Having Children Moving Raise/Promotion/New Job Empty Nest (College) Retirement/Relocation
- 37. Its Not How Much Is In Your Budget For Marketing, But Your ROI That Should Determine Where, When And How Much Money You Spend! 6. Track Response & Measure ROI!
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- 39. Its Critically Important! Most Credit Unions Dont Lead Tracking Sheets (All Contact People) MCIF Tracking Accountability Is A Must Low Response Should Provide Insight Trends Are Also Important Indicators Always Compare To Peers 6. Track Response & Measure ROI!
- 40. Use Campaign Themes - Not Just Promotions! 7. Marketing Ideas That Work!
- 41. Use Campaign Themes - Not Just Promotions! 7. Marketing Ideas That Work!
- 42. 7. Marketing Ideas That Work!
- 43. 7. Marketing Ideas That Work!
- 44. 7. Marketing Ideas That Work!
- 45. Use Campaign Themes - Not Just Promos! Use A (Credit Union) Personality 7. Marketing Ideas That Work!
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- 57. Use Campaign Themes - Not Just Promos! Capture A Credit Unions Personalities Harness The Power Of Co-Branding 7. Marketing Ideas That Work!
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- 64. Use Campaign Themes - Not Just Promos! Capture A Credit Unions Personalities Harness The Power Of Co-Branding 18-Month Auto Letters (Next Loan) New Member Letters & Loan Offers Indirect Members - Credit Card Offers Targeted FREQUENCY Is Essential Ease Of Application 7. Marketing Ideas That Work!
- 65. Include A Call-To Action On All Offers Make Your Website A Loan Resource Create A Hurry, Offer Ends Date Cross Sell All Promotions Use A Variety Of Promotional Elements Try Multi-Loan Promotions 2 Times Per Year Risk-Based Lending Is A Must! Dont Get Hung-Up On The Creative 7. Marketing Ideas That Work!
- 66. There Is No Wrong Creative! There Are Wrong Offers. There Are Poor Marketing Investments.
- 67. Email : twellsdaly@marketingpartners.com Skype : twellsdaly Phone : 410.916.5190 Questions? Ask Tracey!
- 68. 息 2010 Marketing Partners, Inc., Bethlehem, PA. May Not Be Reproduced Or Redistributed Without Permission. Thank You!