Local Nexus Network at Birmingham Business School 19th April 2016
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The document discusses tools and frameworks for analyzing a city's food sector. It introduces two tools: 1) The PMCC framework categorizes organizations in the food sector into four overlapping groups to better understand their scope and potential for investment. 2) The CHESS matrix explores trade-offs between factors like health, economic prosperity, and food security, which were used to analyze activities like Digbeth Dining Club and Coca-Cola ParkLives. Additional tools discussed include considering the scale of feeding an entire city's population, thinking "middle-up-down" to examine decisions across different levels, and using different metaphors to generate different perspectives on issues like obesity.
![In our report published last
September, Food & the city
economcy: Tensions, trade-offs and
opportunities, we presented two
new thinking tools:
The PMCC framework
The PMCC framework is the
?rst of these tools (see above). It
allows the user to place the
organisations involved in the
city’s food sector into four
overlapping categories giving a
‘lens’ through which to better
‘see’ their scope and impact —
and potential for investment.
The CHESS matrix
As the economics of PMCC
organisations often con?ict, we
developed the CHESS matrix. It
uses ?ve factors: conviviality,
health, economic prosperity,
[food] safety & assurance and
security of food supplies within
the city, around which the trade-
offs can be more dispassionately
debated. In the report, we used
the CHESS matrix to explore
two activities in the city:
Digbeth Dining Club
Coca-Cola ParkLives
We’ve suggested other useful
thinking tools and ideas to help
construct qualitatively different
arguments on the food sector:
The SCALE of what it takes
Few grasp the scale of feeding a
city. Here’s one way how: Take
one person’s requirements and
multiply this ?gure by the size of
the population; e.g. individuals
on average eat 2000kcal/day so
this city imports 2.2bn kcal/day.
MUD: Middle-Up-Down
When making decisions about
vast complex entities such as the
food sector, it’s often helpful to
think MIDDLE-UP-DOWN, as we
have done with the food hygiene
and VAT.
Metaphors we live by
‘Fighting’ obesity? Different
metaphors generate different
emotions; e.g. we could talk
about our relationship with
some food & drink products as
dance, viruses to be inoculated
against, or even as vermin.
BIRMINGHAMFOODCOUNCIL
Keynote talk by
Kate Cooper on
Tuesday 19 April
@
Birmingham
Business School
food, the city & its citizens: thinking tools
birminghamfoodcouncil.org @BhamFoodCouncil /birminghamfoodcouncil email: kate.cooper@birminghamfoodcouncil.org
LOCALNEXUSNETWORK:APRIL2016](https://image.slidesharecdn.com/localnexusnetwork19thapril2016bhambusschool-160418210229/85/Local-Nexus-Network-at-Birmingham-Business-School-19th-April-2016-1-320.jpg)
Local Nexus Network at Birmingham Business School 19th April 2016
- 1. In our report published last September, Food & the city economcy: Tensions, trade-offs and opportunities, we presented two new thinking tools: The PMCC framework The PMCC framework is the ?rst of these tools (see above). It allows the user to place the organisations involved in the city’s food sector into four overlapping categories giving a ‘lens’ through which to better ‘see’ their scope and impact — and potential for investment. The CHESS matrix As the economics of PMCC organisations often con?ict, we developed the CHESS matrix. It uses ?ve factors: conviviality, health, economic prosperity, [food] safety & assurance and security of food supplies within the city, around which the trade- offs can be more dispassionately debated. In the report, we used the CHESS matrix to explore two activities in the city: Digbeth Dining Club Coca-Cola ParkLives We’ve suggested other useful thinking tools and ideas to help construct qualitatively different arguments on the food sector: The SCALE of what it takes Few grasp the scale of feeding a city. Here’s one way how: Take one person’s requirements and multiply this ?gure by the size of the population; e.g. individuals on average eat 2000kcal/day so this city imports 2.2bn kcal/day. MUD: Middle-Up-Down When making decisions about vast complex entities such as the food sector, it’s often helpful to think MIDDLE-UP-DOWN, as we have done with the food hygiene and VAT. Metaphors we live by ‘Fighting’ obesity? Different metaphors generate different emotions; e.g. we could talk about our relationship with some food & drink products as dance, viruses to be inoculated against, or even as vermin. BIRMINGHAMFOODCOUNCIL Keynote talk by Kate Cooper on Tuesday 19 April @ Birmingham Business School food, the city & its citizens: thinking tools birminghamfoodcouncil.org @BhamFoodCouncil /birminghamfoodcouncil email: kate.cooper@birminghamfoodcouncil.org LOCALNEXUSNETWORK:APRIL2016
- 2. About the Birmingham Food Council EU brie?ng papers (two to date, more to follow) The food & drink sector: A brie?ng paper for the Greater Birmingham & Solihull LEP What works: Regulation or voluntary schemes in the food sector Food insecurity in Birmingham: A city level response? Food & the city economy: Tensions, trade-offs & opportunities Coca Cola and its effects on us and the city An update on food crime since the Elliott Review Response to the Birmingham City Council Budget Consultation Food & the city economy: An interim report & discussion paper forthcoming: The safety of the city’s food supply & the role of the FHRS FEEDINGTHECITY,FEEDINGTHEMIND Our Board of Directors, advised by an international Panel of Experts, deliver activities to inform decision-making on food matters. These include: Food safety & integrity Issues associated with tackling food crime were high on our agenda after the Elliott Review Birmingham. We based our Update on a brie?ng from Professor Elliott (who is on our Panel of Experts) and Nick Lowe to our Board. With the Food Safety Group at the University of Birmingham and the city’s Environmental Health, we’re leading a project to raise standards of food safety and hygiene in the city’s food outlets. Last November Catherine Brown, the Food Standard Agency’s CEO, addressed our 2015 Annual Meeting. Birmingham City Council Chief Executive, Mark Rogers, chaired her talk and the Q&A afterwards. We’re now working with Birmingham City Council and the FSA on what the city can do to meet the UK challenge of delivering food safety & integrity across the nation. Food & the city economy We’ve published three reports about the food sector, the ?rst being facts & stats on the signi?cance of the food sector to the city economy. The second was on the tensions, trade-offs & opportunities in the sector. Our latest was a strategy brie?ng paper for the Greater Birmingham & Solihull LEP. Food poverty, food insecurity The drivers for food insecurity are worryingly real for many here. Our paper on city-level responses to food insecurity, the result of a six- month project part-funded by the Barrow Cadbury Trust, was very well received, and taken up by the All Party Parliamentary Group (APPG) on Hunger and Food Poverty. We’re planning a project with NatCen to develop and pilot survey tools to help inform decisions to mitigate against hunger. Global food security With the Warwick Food GRP and the NFU, we’ve begun a mapping project on local shire produce. We meet with the CEO of Rothamsted this May to discuss Birmingham as a case study on a city’s role in relation to global food security. And . . . The Hand That Feeds Food production involves more land, water and people than other areas of human endeavour. Access to food determines health and in?uences national security and patterns of human movement. Tim Benton, UK Champion for Global Food Security, Birmingham Food Council Panel of Experts member Our publications likely to be of interest to the Local Nexus Network At a Warwick Crop Centre lab ANARRATIVIUMPRODUCTION FROMTHENEWOPTIMISTS