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@krisjonescom
Local Search : Reviews and
Rankings
Presented by:
Kristopher B. Jones
Chairman, Internet Marketing Ninjas

Top 10 Strategies for Getting Local Reviews on Google+ Local

@krisjonescom
About Kris
? Founder of Pepperjam – Sold to eBay
? Chairman of Internet Marketing Ninjas
? Angel Investor at KBJ Capital (French
Girls App, ReferLocal, Highlighter,
VigLink…)
? Best-selling author of SEO Visual
Blueprint; Author of digital LSEO Book

@krisjonescom
Why are reviews important?
? Google uses them for purposes of local
search ranking
? Integrated into search results
? Build trust
? Generate more clicks
? Grab attention; influence behavior
? Reviews get shared within G+ circles by
reviewers

@krisjonescom
What Review Sites Matter Most?
(Included on Google Search)
? Google+ Local
? Yelp
? CitySearch
? Yahoo Local
? Super Pages
? Merchant Circle

@krisjonescom
How do reviews play into your
local search ranking?
? Quantity of reviews
? Velocity of Reviews (how often you
receive reviews)
? Quality (i.e. rating, sentiment) of reviews
? Reviews on Google+ Local are likely more
important than reviews on 3rd
party sites
like Yelp, CitySearch, Yahoo Local, etc.

@krisjonescom
What is the first step to generating
lots of reviews?
? Create a Step-By-Step Guide and provide
examples for prospective reviewers!!!
? Walk prospective reviewers through process of each
platform you want reviews (If I were you I’d focus
mainly on Google+ Local).
? Don’t assume prospect has a Google+ account
? Provide links and instructions from beginning to end
? Provide one or more examples of well written
reviews

@krisjonescom
What does a step-by-step
guide look like?

@krisjonescom
What about sample reviews?
Provide desirable ones if you have them; if not, write
sample reviews of what you’d like to see.

@krisjonescom
Here are examples of reviews that have been written about Patsy’s
See more reviews like this at https://plus.google.com/yourname

@krisjonescom
Top 10 Strategies for Getting
Local Reviews

@krisjonescom
(1) Ask existing raving fans
? First, identify your most enthusiastic
customers and ask them to write a review
for you.
? Second, provide your step-by-step “how to”
guide on exactly what they need to do.
? Finally, offer a free dessert or something
else of value to show your appreciation for
being a raving fan (regardless of writing the
review).

@krisjonescom
(2) Leverage your existing
social media followers
? Be honest. For instance – “Hey friends – we
are looking to increase our local search
rankings on Google. One way to do that is to
generate reviews on Google+ from social
media followers like YOU. Can you help?”
? If a follower agrees provide them w/ your
step-by-step guide and follow-up w/ them
until they write the review.

@krisjonescom
(3) Run a contest
? Thank your followers for being loyal customers and
fans and encourage them to post comments.
? Prompt comments by saying “Enter to win a $100
gift card by telling us what you like most about our
business and what we can do to improve.”
? Select a winner at random.
? However, the gold here is identifying the most
enthusiastic commenter’s – the ones that just can’t
find anything wrong with your business and asking
them to write a more formal review.

@krisjonescom
NOTE - Be creative with the
types of contests you run, but
don’t go overboard and get in
trouble with Google.

@krisjonescom
(4) E-mail
? Send a dedicated e-mail to current
customers asking if anyone would be
willing to write a review
? Include promotion “Want to help us
rank higher on Google?” in all future e-
mail communications
? Link to your step-by-step guide

@krisjonescom
(5) Direct Mail
? Include a post card or note in any
mailers you send (including invoices
and marketing materials) to customers
or clients
? Personalize your ask – Always be
honest.
? Include your step-by-step guide

@krisjonescom
(6) Buy Ads
? Buy traffic to your Google+ Local page
(including Google’s internal advertising
systems) to drive more followers to
your page.
? Once you have more followers you’ll
have a much larger pull of people to
get to write reviews.

@krisjonescom
(7) Promote at your POB
? Post a sign or sticker in your place of
business.
? Create an advertisement that directs
people to your Google+ Local Page to
write a review.

@krisjonescom
(8) Promote Reviews on Your
Website
? Place reviews on your site from happy
customers with a link requesting others
to do reviews (link to your Google+
Local profile page).
? Include your step-by-step guide

@krisjonescom
(9) Have your friends and
family write reviews.
? You certainly don’t only want reviews
from friends and family but chances
are you’ll get positive sentiment and
scores from friends and family, which
Google loves
? Give them your guide!

@krisjonescom
(10) Leverage social media
? Leverage your friends and followers on
Facebook and Twitter.
? Use social media to build relationships
and add value – sell nothing just give.
? Also, don’t be afraid to ask your
neighbors and friends from church
(literally) for reviews on Google.

@krisjonescom
Conclusion
? Be proactive about getting reviews
? The more you get on a regular basis
the higher you are likely to rank on
Google
? Don’t forget to offer a step-by-step
guide with examples to anyone willing
to write a review

@krisjonescom
Let’s stay connected
? Facebook.com/krisjonescom
? Twitter - @krisjonescom
? LinkedIn – linkedin.con/in/internetceo
? Google+ - +kristopherjones
? Get a FREE Copy of my digital LSEO
book - http://referlocal.com/seobook

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Top 10 Strategies for Getting Local Reviews on Google+ Local

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Top 10 Strategies for Getting Local Reviews on Google+ Local