Local Seo Meetup Presentation
Download as PPT, PDF
1 like266 views
This document discusses local SEO and optimizing Google Places listings. It covers: 1) The importance of citations/local backlinks for local SEO rankings as well as on-page optimizations like including an address and local keywords. 2) How to set up and claim a Google Places listing, choosing relevant categories and adding photos/videos. 3) Ways to get free local listings on directories and tips to get customer reviews.
Local Seo Meetup Presentation
- 1. Local SEO & Google Places Daniel Lesser @DanielGWT http://goldwebtraffic.com
- 2. Organic SEO Basics Finding the right keywords (Traffic, Relevance, Competition) Tools to finding keywords 75% of SEO is Off Page Optimization (25% on page) Building Links is everything
- 3. What is Local SEO? Organic SEO vs Local SEO DEMO
- 4. Organic = Links Local = Citations (local links)
- 5. Local Listing Set Up
- 7. 1. Click on Add Business
- 8. 2. Enter your business & fill out everything
- 9. Choose relevant Categories (ones you want to rank for)
- 10. Add Photos, Videos, & Coupon (fill out completely)
- 11. Verify Business So important to do this Can verify via Phone or Postcard (Phone is instant)
- 12. Optimise Your Local Listing = On Page
- 13. 5 Things to Optimise Your Website for Local Physical Address on EVERY page (in footer) Local phone # of your listing on every page Include your target keywords & location when you see fit. (about page, blog posts, etc) Somewhere have all the cities in the vicinity of your listing on about or contact page Localise your content Modify old content so it caters to location you want to target
- 14. Optimise Your Local Listing = Off Page Location, Location, Location (center of the city) Citations are the backlinks of local. The more the merrier Reviews - More = Better. Best if it comes from a localized review site
- 15. Search Engines need to get information from trusted sources
- 16. Here are places to get Free Local Listings http://uk.local.yahoo.com/ http://ssl.bing.com/listings/BusinessSearch.aspx http://www.local.co.uk/ http://www.thomsonlocal.com/ Yellowpages.co.uk http://www.thebestof.co.uk/national/uk http://www.touchlocal.com/ http://myukdirectory.co.uk/ http://www.localdir.co.uk/ http://uk.merchantcircle.com/corporate/
- 18. Citations!! The more you have the more you will DOMINATE
- 19. Make sure you target the right categories
- 20. Get customer reviews (do it right)
- 21. Make sure you have FULL address
- 22. Address at the center of the city
- 24. What has a Negative impact on Local Listings?
- 25. Negative Ranking Factors Multiple local business listings (duplicates) Use of a PO Box Use of 800 #
- 27. Action Steps Set up & Claim Local listing Get Citations = Local Business Directories Ask for Reviews (on Google) - Make sure theyre honest reviews
- 28. Q & A