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Local Search Mobile Las Vegas Michael Dorausch Pubcon

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Michael Dorausch
Michael Dorausch

Presentation for my Local Mobile Session at PubCon Las Vegas. Not the same as being there (since a lot was discussed not on slides) but should give you an idea of what was covered.

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Local Search & Mobile 2012 Presented by: Michael Dorausch, DC @chiropractic
#reachout Reach out to desktop shoppers and on the go mobile users.
#howto • identify web/mobile savvy consumers. • motivate & reward those consumers. • determine what mobile devices are used to locate businesses. • improve odds of being there when people are searching via mobile.
Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
#desktop
#desktop
#mobile
#mobile
#identify Small businesses will benefit from training employees to ask mobile search related questions.
#incentify Motivate, reward, and provide incentives to those mobile savvy consumers with compliments, contests, prizes, and givaways.
Local Search Mobile Las Vegas Michael Dorausch Pubcon
Reviews
Reviews
#monorail
Local Search Mobile Las Vegas Michael Dorausch Pubcon
Local Search Mobile Las Vegas Michael Dorausch Pubcon
Q: What model mobile phone do you have and who provides the default map app on it?
Q: What model mobile phone do you have and who provides the default map app on it?
Q: What model mobile phone do you have and who provides the default map app on it?
#maps Map your opportunities.
#maps • Casinos • Lodging • Shopping • Directions
#maps • Casinos • Lodging • Shopping • Directions
#get-it-now If the search query originates from mobile, best (quality) may lose to nearby (location).
Q: When searching for pizza from your mobile, do you seek best or closest?
Q: When searching for pizza from your mobile, do you seek best or closest? • @lyndseo: Closest pizza place name that I recognize • Closest=location • Recognize=branding • Location + brand = FTW!
Location+Branding+Trust • closest=location • recognize=branding • reviews=trust • Must have 2 of 3 to Win! • 3 of 3 Wins BIG!
#summary • Not every search is suited for mobile (ie: Doctors) • Use mobile for location based choices (how far do I want to walk/drive?) • Our responsibility to improve search results • Google does it • Ask for help from customers • Don’t obsess on the cool stuff
#mobile
#mobile
#mobile
Get Connected • @chiropractic • planetc1@gmail.com • http://michaeldorausch.com/ • http://planetchiropractic.com/

More Related Content

Local Search Mobile Las Vegas Michael Dorausch Pubcon

  • 1. Local Search & Mobile 2012 Presented by: Michael Dorausch, DC @chiropractic
  • 2. #reachout Reach out to desktop shoppers and on the go mobile users.
  • 3. #howto • identify web/mobile savvy consumers. • motivate & reward those consumers. • determine what mobile devices are used to locate businesses. • improve odds of being there when people are searching via mobile.
  • 4. Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
  • 5. Q: When seeking a new local Primary Doctor, would you be more likely to search via desktop or mobile?
  • 10. #identify Small businesses will benefit from training employees to ask mobile search related questions.
  • 11. #incentify Motivate, reward, and provide incentives to those mobile savvy consumers with compliments, contests, prizes, and givaways.
  • 18. Q: What model mobile phone do you have and who provides the default map app on it?
  • 19. Q: What model mobile phone do you have and who provides the default map app on it?
  • 20. Q: What model mobile phone do you have and who provides the default map app on it?
  • 22. #maps • Casinos • Lodging • Shopping • Directions
  • 23. #maps • Casinos • Lodging • Shopping • Directions
  • 24. #get-it-now If the search query originates from mobile, best (quality) may lose to nearby (location).
  • 25. Q: When searching for pizza from your mobile, do you seek best or closest?
  • 26. Q: When searching for pizza from your mobile, do you seek best or closest? • @lyndseo: Closest pizza place name that I recognize • Closest=location • Recognize=branding • Location + brand = FTW!
  • 27. Location+Branding+Trust • closest=location • recognize=branding • reviews=trust • Must have 2 of 3 to Win! • 3 of 3 Wins BIG!
  • 28. #summary • Not every search is suited for mobile (ie: Doctors) • Use mobile for location based choices (how far do I want to walk/drive?) • Our responsibility to improve search results • Google does it • Ask for help from customers • Don’t obsess on the cool stuff
  • 32. Get Connected • @chiropractic • planetc1@gmail.com • http://michaeldorausch.com/ • http://planetchiropractic.com/