LocalUp 2015-Getting Keyword Research and On-page Optimization Right
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The document discusses local keyword research and on-page optimization strategies specifically for veterinary services and other local categories. It emphasizes the importance of establishing keyword themes, using tools like Moz and Google Trends for effective keyword planning. Additionally, it highlights the need for long-tail keyword exploration within identified themes to enhance online visibility.
LocalUp 2015-Getting Keyword Research and On-page Optimization Right
- 1. #LocalUp GETTING LOCAL KEYWORD RESEARCH AND ON-PAGE OPTIMIZATION RIGHT MARY BOWLING @MaryBowling Local U & Ignitor Digital
- 2. @MaryBowling
- 3. @MaryBowling
- 4. @MaryBowling
- 5. @MaryBowling
- 6. @MaryBowling
- 8. Local Categories* Keyword Themes *Especially categories = @MaryBowling
- 10. MOZ Local Category Tool http://moz.com/help/guides/local/category-research @MaryBowling
- 11. Possible Keyword Themes GOOGLE CATEGORIES: Veterinarian Emergency Veterinarian Service Veterinary Care Animal Hospital @MaryBowling
- 12. MOZ Local Category Tool @MaryBowling
- 13. MOZ Local Category Tool @MaryBowling
- 14. Possible Keyword Themes GOOGLE CATEGORIES: Veterinarian Emergency Veterinarian Service Veterinary Care Animal Hospital OTHER LOCAL CATEGORIES: Dentistry Surgeon Large Animal @MaryBowling
- 16. Relative Search Data By Geo https://adwords.google. com/ko/KeywordPlanner /Home @MaryBowling
- 20. Card Sorting for IA @MaryBowling
- 21. Tree Testing For IA @MaryBowling
- 26. Suggest for Long Tail @MaryBowling
- 28. Related for Long Tail @MaryBowling
- 29. Build on Whats Working @MaryBowling
- 32. Summary Dig Deep for Long Tail within Each Theme @MaryBowling
- 34. #LocalUp THANK YOU! MARY BOWLING @MaryBowling Local U & Ignitor Digital
Editor's Notes
- #30: Add more content to ranking pages? Add new pages?