Location Based Marketing Event Folien
- 1. EVENT FOLIEN
- 2. Pierre Greber Board Member, Marketing Natives
- 5. ???
- 6. Mobile Adver,sing (Accenture Mobile Web Watch 2011) ≒ 他 der Befragten ha;en bereits Kontakt zu Mobile Adver,sing ≒ Posi,v: Coupons und Raba4e in Gesch辰Cen wo man sich aktuell auF辰lt ≒ Nega,v: SMS, Werbebanner und Raba4e in Gesch辰:en in der N辰he ≒ In sterreich gibt es h旦here Akkzeptanz als in Deutschland und der Schweiz Quelle: Accenture Mobile Web Watch 2011(4.000 Befragte D/A/CH) h;p://www.accenture.com/de-足de/Pages/insight-足mobile-足web-足watch-足2011.aspx
- 7. Zahlen, Daten, Gegenwart: ≒ 17% der US-足Bev旦lkerung haben via App oder Handy bereits ein Check-足In gemacht (90% Facebook Places, 30% Groupon und 22% Foursquare) ≒ Hauptmo,va,on: Raba4e und Gutscheine! ≒ Die restlichen Befragten haben kein Smartphone, sehen keinen Nutzen und/oder haben starke Bedenken bez端glich ihrer Privatsph辰re. Quelle: Beyond Research, Mai 2011 (1.000 Befragte) h;p://bynd.com/2011/05/04/social-足loco-足research/
- 8. Zahlen, Daten, ZukunC: ≒ Alex Oswald, Head of Marke,ng Alps & SE Europe, Nokia (noch 32 Tage) ≒ Mark Kramer, Mobile Consulter & Nomadic Researcher ≒ Chris Kahler, Founder & CEO, Qriously ≒ Ma;hew Cashmore, Digital Development Director, Hache;e UK
- 9. Wir danken unseren Partnern!
- 10. Alexander Oswald Head of Marketing, Alps & SE Europe NOKIA
- 52. 1. DEVICE SALES 2. FAN AQUISITION Company Confidential
- 61. Chris Kahler Founder & CEO, Qriously / London UK
- 62. E = VIt = qV
- 63. - Sends Marketing message proximity heavily - Generates lead / referral / sale weighted - Engages customer - Timely
- 64. Country State City Address Importance of Proximity
- 65. Country State City LBM starts about here? Address Importance of Proximity
- 66. Media Buyer Which messages? Media Owner What for?
- 67. Media Buyer Which messages? Media Owner How do I do it?
- 68. Qriously replaces ads with questions. An app. Mars Which chocolate do your prefer? Twix No Do you agree with the health care bill? Yes No 33% agree with the health care bill? Do you 67% Yes Mars Twix
- 69. Which chocolate do you prefer? Mars vs. Twix
- 70. Which chocolate do you prefer? Mars vs. Twix
- 71. Dinner plans for this evening? Blue = staying in
- 72. Should cyclists pay road tax? Yip Ride On vs. No Way
- 73. Media Buyer Which messages? Media Owner How do I do it?
- 74. E = VIt = qV
- 75. Matthew Cashmore Co Founder Over the Air / London UK
- 76. Matthew Cashmore @matthewcashmore matthew@matthewcashmore.com thelondonbiker.com http:/ /www.flickr.com/photos/mortenjohs/
- 77. What s your duck?
- 78. Digital tools mean Local = Global
- 79. http:/ /www.flickr.com/photos/flex/
- 80. How do you make your brand local talkable?
- 81. Local = Word of mouth
- 82. Your brand = Belong Belong = Community? Community = Local
- 83. Local = To Belong Local = Trust
- 84. Trust International News Food Fast Food Sport Local News Local Global Mobile Companies Weather Oil Companies
- 85. Local = Low Quality Global = High Quality
- 86. Local = Expensive Global = Cheap
- 87. Local = Friendly Global = Stranger
- 88. Local = Good Global = Bad
- 90. The end.