際際滷

際際滷Share a Scribd company logo
Location
Intelligence
Chris Orwa
@blackorwa
blackorwa.com
Location intelligence
Location intelligence
Location intelligence
Location intelligence
Location intelligence
Analysis Questions?
1. Will Big Square open a new branch within a year?
2. Where will Big Square open the new branch?
Location intelligence
Central Place Theory
 A geographical theory that seeks to explain
the number, size and location of human
settlement in an urban system.
 Settlements are simply functioned as
central places providing services to
surrounding areas.
 Threshold : minimum market (population or income)
needed to bring about the selling of a particular good
or service.
 Range : maximum distance consumers are prepared
to travel to acquire goods
Principles
Location intelligence
Prior Probabilities
Lloyds Algorithm
Location intelligence
Location intelligence
Location intelligence
Location intelligence
Location intelligence
Steiner Minimal Trees
Location intelligence
Location intelligence
Location intelligence
Location intelligence
Posterior Probability
Sector Probabilities
P(Karen) = 1
P(Adlife | Lavington,Junction) = 0.66
P(Junction | Lavington) = 0.33
P(Gigiri | Lavington) = 0.625
P(Oval | Lavington, Junction, Gigiri) = 1
P(Garden City | Lavington, Gigiri, Oval, Bellevue) = 0.5
P(Wilson | Lavington, Junction, Oval, Adlife) = 0
P(Bellevue | Lavington, Junction, Oval, Gigiri, Garden City) = 0
Location intelligence
Location intelligence
Brier Score
Positional Probability
A type of probability that depends on the
number of arrangements in space that
yield a particular state.
Positional Probability

More Related Content

Location intelligence

Editor's Notes

  • #2: Franchise models operate like an Ideal gas where all molecules/atoms are the same or behave in a similar manner. School filters and terror attacks have too much variation (entropy) hence have less predictability.
  • #3: Blank slate
  • #9: Current Big Square Outlets
  • #11: The result of these consumer preferences is that a system of centers of various sizes will emerge. Each center will supply particular types of goods forming levels of hierarchy. From this he deduced that settlements would tend to form in a triangular/hexagonal lattice, this being the most efficient pattern to serve areas without any overlap
  • #12: The theory was created by the German geographer Walter Christaller.
  • #21: Steiner Trees
  • #28: Existing locations vs potential locations