Location Services - Pubcon 2010
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Location based services you need to follow outside of foursquare and gowalla. Prepared for pubcon 2010 vegas.
Location Services - Pubcon 2010
- 1. THE OTHER PLACES Beyond foursquare & gowalla Beyond foursquare & gowalla Brian Breslin - @brianbreslin http://infinimedia.com http://brianbreslin.com
- 3. THE PLAYERS ? Facebook Places ? SCVNGR ? MyTown ? BrightKite ? Twitter Places ? Yelp
- 4. So many choices So little time Which should I pay attention to? Which should I pay attention to? Which should I pay attention to?
- 5. SVNGR ? Growing fast, but on top of fb places back ? Very little value pro to consumers and venues ? Adapting quickly ? Very pro business ? Keep an eye out for it
- 6. BRIGHTKITE ? Super early to market ? Losing market share ? Shifting focus to messaging ? Not worth spending time on
- 7. MyTown ? Super popular 3.5M users ? but most are teenagers ? Most game oriented of the bunch. ? Definitely worth paying attention to if you market to 11-17 year olds
- 8. Twitter Places ? Not super clear yet ? Cannot create venues ? Some users can claim venues ? Less about driving users to a place, more about context of a place
- 9. Yelp ? New entrant into mobile location space ? 2-3Million users ? Avg age is 25+ well heeled ? Key amongst restaurants, bars, and services ? New services with deals and rewards
- 10. Facebook Places ? THE key to watch ? Already on 100M active devices. ? Deals recently introduced ? Rewards cards could be huge business
- 11. Facebook Places ? Incentivize spreading/sharing ? Make deals INHERENTLY viral ? Ties into your existing pages ? Could be $1B business by itself.
- 12. Facebook Places ? Ties your marketing plans from discovery (ppc) to connecting (fan page) to engaging (physical places) ? THE most important as it could present a competitor to both groupon and foursquare
- 13. What¡¯s next? ? Point of sale integrations ? More sophisticated incentives ? Mobile payments....