Lock & Co Hatters SEO Case Study
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Discover how we've showcased Lock & Cos heritage, craftsmanship and expertise to Google in order to rank for popular hat searches.
Lock & Co Hatters SEO Case Study
- 1. 1 What was the challenge? Showcasing Locks heritage, craftsmanship and expertise to Google in order to rank for popular hat searches. What made the difference? Website redesign including new search-led landing pages. Existing content satisfying Googles E-A-T expertise requirements. Getting technical SEO scores up to 90%+. What did it do to the performance? SEO visibility up +219%. Ranking in top 5 in Google for hats, mens hats and womens hats. At No. for informational terms, e.g. hat size chart. Often the only brand site on the 1st page (among the retailers) SEO & Expertise Integration: Tech, Developers, Content, UX CMS: Shopify Plus Client: Direct relationship