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Jan 8, 2013Download as PPTX, PDF0 likes197 views

Alex McKiernan

This document discusses principles and methods for estimating cooling loads on buildings. It covers heat transfer mechanisms like conduction, convection and radiation. It explains factors that affect human comfort and methods to estimate different components of a cooling load, including conduction through surfaces, solar heat gain through windows, internal heat gains from occupants, lights, equipment and infiltration. An example calculation is provided to estimate the sensible and latent cooling loads on an office space from these various components. The purpose is to understand and quantify all sources of heat gain on a building to properly size air conditioning equipment.

Production of radio trailer Alex McKiernan

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Screen shots of print advert Alex McKiernan

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While editing a print ad, Molly had trouble editing around the newspaper clipping but was able to skillfully resolve it to make the editing look professional. She chose a bright blue color to make the images stand out and added the title, slogan and scheduling information. Upon group discussion that the bright blue did not stand out on the dog's face, it was changed to a dark navy blue, making it stand out and completing the ad to a professional standard.

Research Alex McKiernan

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Instuctions Alex McKiernan

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Secondary research Alex McKiernan

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Process of editing our documentary Alex McKiernan

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Codes and conventions of print advertAlex McKiernan

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The document provides guidelines for creating an effective print advertisement, recommending that it include a striking image to grab attention, follow the required size specifications, feature a compelling slogan linked to the image, display the channel's logo in the proper placement and size, clearly show scheduling details such as date and time in a colored block, and use a simple color scheme with the program name in a colored block.

Evaluation question 1 Alex McKiernan

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We designed our print advert for a documentary following conventions with an A4 landscape layout, a catchy main image that stands out and intrigues audiences. We included a compelling slogan and the documentary name to capture attention and encourage viewers to watch, along with full scheduling details of the date, time and channel to inform audiences. The channel logo was also included in the standard position used in professional adverts.

Evaluation - DocumentaryAlex McKiernan

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Plans for documentaryAlex McKiernan

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This document provides a brainstorm of potential content for a documentary about dogs, including interviews with experts from the RSPCA, vets, guide dog owners, obedience classes, dog walkers, and groomers. It also lists archive material from TV shows like The Paul O'Grady Show and dog films, as well as potential cutaway footage of dogs at the RSPCA, at home, getting brushed, and competing in agility classes. Voiceover will be provided by a female speaker using standard English.

QuestionnaireAlex McKiernan

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The survey results showed that dogs are popular among people of all ages and both genders. Golden retrievers, labradors, jack russells, and shih tzus were among the most popular dog breeds. Most respondents got their first dog when they were young, between ages 3-13, and common reasons for getting a dog included wanting a family pet or companion. The majority of people said they could not live without their dog. Key words people associated with dogs were friendly, cute, smelly, fluffy, walks, and loyal.

Formal ProposalAlex McKiernan

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The documentary proposal outlines a mixed-style documentary called "Paws For Thought" about dogs that will air on Channel 4. It will include interviews, archive footage, and observations. The target audience is families with and without dogs. Primary research needs include filming locations, source material, and potential interviewees such as Paul O'Grady and dog experts. Secondary research will cover the history of topics like breeding and guide dog training. The narrative will be non-linear and not chronological. The documentary will feature various locations where dogs are taken and use archive footage to show dogs' popularity. Required resources include video equipment, lighting, audio gear, and editing software.

Presentation1Alex McKiernan

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This document summarizes the lessons learned from creating a documentary. It discusses following proper filming techniques like placing the interviewee's eye line at three-quarters down the screen and to the left or right facing the opposite direction. It also mentions using cutaways of relevant items to avoid jump cuts between interviews. The document reflects on using the right length song and including background elements to improve the mise-en-scene. It was edited in Adobe Premier Pro and the process helped understand best practices for the main documentary task.

That thing AnalysisAlex McKiernan

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This documentary uses a mix of interviews and narration to examine the portrayal of women in media and how they are perceived versus reality. It has a closed structure that answers all audience questions in a non-linear, single-threaded format that jumps back and forth. Interview subjects are filmed in mid-close up or close up shots to follow the rule of thirds, and point-of-view shots, tracking shots, and handheld camerawork are used. Chromakey, front projection, music, voiceover, editing, and archive footage like game play and magazine covers help explore the topic. Lower third graphics identify interviewees and their relevance.

Katie: My Beautiful Face AnalysisAlex McKiernan

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The documentary follows Katie as she discusses her past life as a model and TV presenter and how an injury has impacted her. Archive footage from her past career is used to tell her narrative and make the documentary more visually interesting. Close-ups are used throughout to emphasize details like her medication or locking her door, adding emotion. The camera work, editing techniques like zooming and panning, and mise-en-scene all work to make the documentary more visually compelling and support the emotional tone of Katie's story.

Presentation1Alex McKiernan

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This documentary has a single storyline that it focuses on throughout. It interviews people either to the left or right of the camera, usually in close-up or mid-close-up shots. Graphics in the corner provide names and backgrounds on the people. At some points, the girl being interviewed faces the camera directly, making it seem like she is narrating her own story, conveying the seriousness of the message. Dark, shaded imagery and archive photos and Facebook pages are used to highlight the danger presented by the subject of the documentary. Cuts are used as the main editing technique to keep the audience focused on the central focus of the documentary.

Presentation3Alex McKiernan

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Audience FeedbackAlex McKiernan

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Evaluation Question 6Alex McKiernan

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During the production of a magazine, the author learned about desktop publishing and how technologies like Adobe Photoshop, Quark Xpress, and a digital camera allowed them to take on multiple roles in the creation process. By converging different skills and technologies, the author was able to produce high quality magazine work like a professional, highlighting how desktop publishing empowers anyone to produce media with the right tools.

Question 3 evaluationAlex McKiernan

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Egmont would be the top choice to distribute the magazine as they currently distribute similar magazines like "We Love Pop" targeted at the same younger audience. "We Love Pop" is a new magazine that has been very successful in the market. Choosing Egmont would allow the magazine to reach the target audience through their existing distribution channels in shops frequented by youth like sweet shops and clothing stores.

Audience researchAlex McKiernan

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The document summarizes research conducted with a target audience for a pop music magazine. Most respondents were 13-14 years old and enjoyed artists like Justin Bieber, Katy Perry, and The Wanted. They associated bright, fun colors with pop music and would pay £2.50-£3.00 for a magazine. All respondents said they would be interested in a new pop magazine and thought it should be released monthly. Words like "funky", "bright", and "colorful" were most associated with pop music.

Build up of front coverAlex McKiernan

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The document summarizes the steps taken to design the front cover of a magazine. Photos were taken and cut out to place on a background. Gradient colors were used to create the background. The magazine title and subtitle were added with effects like drop shadows and embossing. The name of a featured artist was also included with similar effects. Headlines were added in different colors and fonts without effects. A box with "Exclusive" was placed above important headlines. Finally, a barcode, issue date, and price were placed at the bottom.

Build upn of contentsAlex McKiernan

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1) The document creator designed a 3 column layout for the contents page and chose a bright background color to make it appealing. 2) An image of the magazine cover was added to link the contents page to the front cover. 3) Section titles like "Contents", "In Every Issue", and "In This Issue" were added in complementary colors that did not clash with the background. Page numbers were highlighted in a larger, contrasting font.