Logo and corporate identity
- 1. LOGO DESIGN & CORPORATE IDENTITY Nicole Solari and Julia Nicasto
- 2. LOGO DESIGN Logo design is a graphic mark or image commonly used by industries and companies to promote instant public recognition.
- 3. Rob Janoff Apple logo , 1977 Apple tree represents the tree of knowledge Bite can represent biting into knowledge Bite can also be byte referring to computer technology
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- 5. Sara Jessica Parker advertised for Apple Sex in the City
- 6. Bohlin Cywinski Jackson Apple Store , New York
- 7. Bohlin Cywinski Jackson , Apple Store, New York
- 8. Corporate identity (CI) is the external image that the company wants to be associated with by the public. CORPORATE IDENTITY
- 9. Corporate business, not just a coffee shop Woman is siren from Greek Mythology All products within the chain were specifically designed for Satrbucks 1992-2010 2011
- 12. WHAT MAKES A GOOD LOGO? Describable Memorable Effective/Impacting Relevant
- 13. LULULEMON Ohm, Scientific Symbol Lululemon
- 14. TD, Toronto Dominion TD CANADA TRUST
- 15. WHAT MAKES A LOGO UNSUCCESSFUL? Too much detail Trends Multiple colours Bad design
- 16. DETAIL
- 17. TOO MANY COLOURS
- 18. TRENDS
- 19. BAD DESIGN
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- 21. Raymond Loewy Associates Father of Industrial Design
- 22. RAYMOND LOEWY ASSOCIATES Raymond Loewy launched industrial design in 1929 Coldspot Refrigerator , Raymond Loewy, 1930 For sears
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- 25. Lucky Strike Pack 1940, Raymond Loewy NEW Lucky Strikes Cigarettes
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- 27. Coca-Cola bottle re-design 1954, Raymond Loewy Dole Deluxe dispenser 1947, Raymond Loewy
- 28. Landor & Associates Walter Landor
- 29. LANDOR ASSOCIATES The firm was found in 1941 in San Francisco which is now where their headquarters is located Landor was greatly influenced by the Bauhaus and Werkbund design movements
- 30. ``Brand experience is what your customers remember about you. It's what leads to lasting impressions, preferences, and performance.``
- 31. THE KLAMATH ``The Klamath became our international symbol of creativity and innovation`` -Walter Landor 1964 Walter Landor bought the retired ferryboat The Klamath They had the interior of the boat made into office space This boat is now Landor & Associates distinctive corporate symbol
- 32. 9/11 MEMORIAL & MUSEUM Defining a memorial`s public identity
- 33. ``In 2010, Blackberry was named one of Landor`s Top10 Breakaway Brands, Showing a 57% increase between 2006 an 2009.``
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- 35. ``ACQUISITIONS BROADEN THE SCOPE OF A RESPECTED GLOBAL BRAND``
- 36. FEDEX OFFICE Landor`s challenge was to make FedEx a retail company FedEx wanted to expand into a more technological branch
- 37. Landor collaborated with the Redskins to create a field The logo was placed strategically from the scoreboard to the employees uniforms
- 38. OTHER WORK BY LANDOR
- 39. Ivan Chermayeff Tom Geismar & Sagi Haviv
- 40. CHERMAYEFF & GEISMAR This company has been dealing with brand identities , art in architecture, exhibits and print and motion graphics in regards to the modern movement of idea-driven graphic design. Libson Aquarium Pepsi Cola D-Day Museum
- 41. They were founded by Ivan Chermayeff and Tom Geismar in 1958. Columbia Records poster, 1958
- 42. Trademark design challenges us to use all the magic and intelligence at our command, our skill, knowledge, vision, and ability, in the creation of a single, clear, direct image that will embody the character and aspirations of the organizations that come to us in search of identity. Chermayeff & Geismar
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- 45. Armani Exchange, New York
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- 48. Barneys New York Dallas, Texas
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- 54. Exxon 1966, Raymond Loewy
- 55. FIRM IS OWNED AND RAN BY 17 MEMBERS Worlds larges independent design consultancy
- 56. PENTAGRAM The firms are located in London, Berlin, New York and Austin The firm was founded in 1972
- 57. ``Great design cannot happen without passion, intelligence, and personal commitment``
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- 62. Graffic Europe Chambers Hotel 21c
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- 64. BRUCE MAU DESIGN Bruce Mau, the founder of his studio in 1985 Chicago and Toronto studios Their purpose is possibility to be adventurous and to create real lasting value with their clientele
- 65. ``Mau has used design and optimism to originate, innovate, and renovate businesses, brands, products, and experiences``
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- 67. Heather Reisman had a dream: to reinvent the traditional bookstore as a marketplace油for culture. INDIGO BOOKSTORE
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