A logo serves two main purposes - to identify a company through its name and create a visual symbol to represent the business. There are several common types of logos, including monograms using initial letters, wordmarks focusing on the business name in a particular font, and pictorial marks incorporating icons or graphics. Combination logos bring together elements like a wordmark paired with a pictorial symbol, abstract shape, or mascot character. Emblem logos feature the business text inside a surrounding icon.
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LOGOS_Meaning_TYpes.pptx
4. Logo - is a combination of text and
visual imagery that serves two
purposes. It tells people the name of
the company and it creates a visual
symbol that represents your
business. Some logos have powerful
symbolic association connected to
people¡¯s memory.
6. Monogram logos are a type of logo that
consists o'f letters, usuallybrand initials.
7. Similar to a monogram, Wordmark logos
are a font-based logo focused on the
business name alone.
