London Market - Social Media Case Study by "the CUFFLINKS"
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The London Market exhibition is a popular shopping event in New Delhi that brings together over 50 designers across fashion, jewelry, art, and home goods. The event aims to provide a fun shopping experience for friends and families while also helping designers showcase and sell their products. Extensive promotion through social media platforms like Facebook, Twitter, and YouTube helped generate buzz around the event and drive strong attendance and sales.
London Market - Social Media Case Study by "the CUFFLINKS"
- 1. We fasten your brand with the audience
- 3. London Market is setting out to firmly establish itself as one of the important markets leading up to a crown jewel of New Delhi. It is a destination for apparel shoppers, art lovers, antiques. From Jewelry to Fashion, Pret to Couture, Kids to Grown ups, the London Market has something for the whole family. It offers you a fantastic opportunity to skip the crowds & bag a great Bridal trousseau, a fantastic evening dress, wallet, broach, some exquisite jewelry, or an original artists piece of art. Apart from the 'Shop till you drop' attitude, such events have become important in their function as community gatherings, where people meet friends, enjoy the entertainment and share a few laughs. All the events have an extremely positive environment and a savvy vendor can use these 'good vibes' to his own advantage, resulting in lucrative business. Participants include: Rolls Royce, Porche Design- mobile phone & pens, Porche, Bang & Olufsen, The Estd.- Private jets, yachts, aqua, automobiles, Segway - personal transport system, jewelers & fashion designers, exclusive real estate, high end porcelain & outdoor living.
- 4. London market conducted its 7th exhibition this year at 'Welcom Hotel Sheraton New Delhi', on the 24th of April 2013 from 10am to 6pm. The participation list of 'London Market was huge, as it always is. In terms of designers, as well as the shoppers in Delhi. All became a part of the much awaited affair with a lot of excitement and zeal. It was a day full of exclusivity and fashion. All in all a complete fun day for the avid shoppers in Delhi. They came out with their girl friends, shopped voraciously, shared a good laugh, were well greeted by the designers, in a well organized, fabulous ambiance of a 5star Hotel. What else do girls need?! The Exhibition constituted of around more than 50 designers, who did a lot of sales under the umbrella of London Market. Established designers have a chance of showcasing and interacting with their customers in person. While the budding designers get a lot of recognition and networking for future sales.
- 5. Why we selected these networks?
- 6. Facebook proved to be the perfect medium to inform the shoppers as well as the designers about the event. Whenever a girl talks (Likes, shares, comments) about a fashion event on facebook, rest of her girlfriends come buzzing like bees on the same destination! ;) Well, that sort of worked in our favor for this complete fashion oriented event. It was almost like inviting ladies to be a part of a high class society, where its all about taste, design, exclusivity, variety. Something for everyone basically. We as an agency, left no stone unturned in talking and promoting each designer and their products separately and rigorously, over a period of one month. It was so regular and extensive, that by the date of the event, everyone was talking about it. Daily we had queries from the girls wanting to know about various designers, dates, timings and so on. We kept them well informed about every tiny detail about the event. Two campaigns that were successfully conducted to support the affair 1. STYLE STALKER CONTEST 2. LOYALTY CARD PROGRAM
- 10. The girls were asked to share their most stylish photograph, and invite their friends to vote for them, in exchange for an enticing Gift Hamper, which was offered to the highest voted, from London market. (and we did pull off a good Cat Fight over Votes :P) The contest duration was 20 days. and the last 2-3 days were pretty engaging! It was a buzz all around, regarding votes/entries/queries.
- 14. With this Loyalty Program, we proposed the shopaholics to become a patron of the fair and gain the privilege of shopping more and more, with great discounts through the Loyalty Card Membership. These cards made them feel honored to be an authenticated member of a high society gala. The response received over a period of just 15 days, was phenomenal.
- 18. Twitter aided a lot in doing cross branding promotions for all the associated designers. Their respective followers were coaxed to talk about London Market as a complete affair. The twitteratis who followed a particular designer, were sure to have an interest in fashion and design on whole. This created a complete Buzz around the promotions. Also, the contest promotions were done well through twitter, using #tags, such as, #FreeGiveaways #ContestAlert, #SweepTakes, #GiftHamper, #VotetoWin. Commonly used #tags were #FashionDayOut, #DelhiShopping #Shopaholics #SpringSummer and so on.
- 19. YouTube was encashed to showcase the actual footfall at the event. From the d辿cor and designer stalls to the actual ruckus at the venue, all was showcased in a creatively edited video. The video was uploaded on the channel that was designed and customized for the brand. Also, the socialites were happy to be a part of all the online buzz. This in turn, increased the views on the videos and channel altogether.
- 27. THANK YOU +91-8800242690 kriti.cufflinks@gmail.com KRITI KOHLI w w w . t h e c u f f l i n k s .i n