Lonkey-Proposal of Zodiac Hand Saop
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Lonkey USA Inc. has developed its own brand of liquid hand soap called "VIO". The document discusses Lonkey's strategies for moving from a business-to-business model to a consumer-focused business-to-consumer model. It proposes designing liquid hand soaps based on astrological signs to encourage consumer interaction and custom product design through their website. This would allow consumers to design soaps for specific zodiac signs and vote on their favorite designs to be produced.
Lonkey-Proposal of Zodiac Hand Saop
- 1. What We Have Done Lonkey USA Inc. Our Own Brand VIO Private Label
- 2. The Liquid Hand Soap Market 0.0 200.0 400.0 600.0 800.0 1000.0 1200.0 1400.0 Sales ($ mn) Liquid Hand Soap Market Sizes in 2011 (1) 2009 2010 2011 0 50 100 150 200 250 300 SoGsoap Dial Bath& Body Works Purell Method Jergens Ivory Purell The Body Shop Avon Sales ($mn) North America-足 Top Liquid Hand Soap Brands in 2011 (1) 0 20 40 60 80 100 120 140 160 Sales ($mn) Asia Paci鍖c-足 Top Liquid Hand Soap Brands in 2011 (1) 0.00% 20.00% 40.00% 60.00% 80.00% 100.00% Yes No Don't know/ no answer Share of Respondents Axis Title U.S. households: Do you use liquid hand soap? (2) 2011 2012 2013 2014 Source: (1) Data provided by Euromonitor (2) Surveyed by StaHsta.com Lonkey USA Inc.
- 3. Two limitations- The Model of Creating Value Business Owners Buyers in Wholesales or Chain Markets Consumers Manufactures Inquiry P.O. Delivery !CreaHng products based on EXPERIENCE, INSPIRATION or MARKETING RESEARCH ! Purchasing decisions mostly made by BUYERS rather than CONSUMERS ! Reduced PROFIT MARGIN ! Hindering InnovaHon ! Low-足Pricing strategies ! Consumers refused to pay ! Business go-足to-足the-足end Hurdles Results B2B B2C Lonkey USA Inc.
- 4. Two Limitations- Homogeneous Product Design High-足End Market: Pricing above $10 Massive Market: Pricing between $1-足10 Dollar Market: Pricing below $1 Carbtree& Everlyn Dial SoG Soap Bath& Body Works EO Mrs Meyers Method Mistral Jo Malone Caldrea VIO Panrosa Safety Xtra Care Personal Care Di鍖erengagon Homogenizagon Separable Design Concept Liquid Quality Brand E鍖ect Lonkey USA Inc.
- 5. Our Strategies: C2B Model based on Internet Lonkey Entertainment Social Admiragon Customer -足Made Goods Elegant Decors Customer Experience Convenient Shopping Data Design Promogon CONSUMERS Feedback Human Resource Lonkey USA Inc.
- 6. Our Strategies: Customer Designed Hand Soaps in Zodiac Concept Lonkey USA Inc.
- 7. Online Interaction: Website Operation Lonkey Website Markegng Promogon & AD Social Media Pargcipants Designers Register & Personal Pro鍖le Fortune Telling Amusing Survey Zodiac Match up Other Entertainments Register & Personal Pro鍖le Design Hand Soap for Certain Zodiacs Database Submit Public Exhibigon & Elecgon Selected Designers Working with Us Markegng Promogon & AD Molding& Prototype Online Store Potengal Customers Manufacturing Lonkey USA Inc.