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- 2. ELEGANT, LUXURY READY-TO- WEAR AND BESPOKE CLOTHING, INSPIRED BY DELICATE VINTAGE AND ASIAN INFLUENCES, DEFINES THE VA LUXURIOUS ART PIECES. THE BEAUTIFULLY CRAFTED DESIGNS FUSE HIGH FASHION WITH HETEROGENEOUS AESTHETICS USING LUSH FABRICS. ECCENTRIC STYLE LINES, RICH COLOURS, EXQUISITE HAND CRAFTED DETAILS, PERFECT FINISHING AND EASY TO FIT- FLAWLESS FITTING IS THE MOTTO WHILE CONSTRUCTING OUR TIME-LESS CREATIONS. OUR FINE DETAILS CONVEY REGAL STRUCTURES THAT FOLLOW THROUGH ETERNITY DISPLAYS THE HALLMARK OF THE TRUE WORK OF ART.VA ART EPITOMIZE GLOBAL GLAMOUR BY OFFERING WOMEN OUR INNATE FASHION SENSE. CLASSIC VINTAGE DETAILS WITH CONTEMPORARY STYLE LINES AND UNDERSTANDING OF WHAT LOOKS AND FEELS BEAUTIFUL IS WHAT WE HAVE TO OFFER IN OUR LABEL. INTERLACED WITH VIDHIS SENSE OF LUXURY, HER REGAL DESIGNS ARE DEVELOPED WITH A MODERN AESTHETIC. HER READY-TO-WEAR, TAILORED AND DELICATE OCCASION WEAR EVOKES AN ETHEREAL QUALITY, WHICH AIMS TO STRIVE AND APPEAL TO A DISCERNING CLIENTELE, INCLUDING PERSONALITIES AND STYLE-SETTING WOMEN FROM ALL OVER THE WORLD. WE OFFER THESE STYLES VIA OUR E-BOUTIQUE WITH EXCLUSIVE AND LIMITED EDITION PIECES. WE AIM TO BUILD AN EMPIRE OF UNIQUE SOPHISTICATION AND REVERED FASHION IN THE COMING FEW YEARS. AT VA WE PROMISE TO OFFER YOU THE BEST AND WILL CONTINUE TO IMPROVE BY EACH PASSING DAY.
- 3. Where VA Retails Pernias Pop Up Shop www.vidhianand.com Ambar, Shahpur Jat. New Delhi The Luxe Affair Wardrobe Treasures Shopwati
- 4. GULAB KAMAL. A TALE EVERYONES FAMILIAR WITH IN MANY FORMER CULTURES AND REGIONS. THE TWO MOST FASCINATING CULTURES WITH RELEVANCE OF GULAB KAMAL WERE THE SUPREME RAJPUTANA ERA AND THE LUMINESCENT BEAUTY OF ROMANTIC ERA. WE HAVE TRIED TO FORM A SUBCULTURE OF THESE TWO GLORIOUS CULTURES. MANY CHANGES EXECUTED DURING THESE ERAS, WHETHER IT WAS IN SOCIAL, ECONOMIC OR POLITICAL. WHEREAS, MOST PROMINENTLY ART WAS THE HIGHEST INFLUENCE THAT FLOURISHED THE SOCIETY. ART AS A SOLE HAD SO MUCH POTENTIAL THAT IT WAS EAGERLY ABLE TO CHANGE THE REVOLUTIONARY MOVEMENT. WE HAVE TAKEN INSPIRATION FROM THE PICTURESQUE ART FORM OF THE TWO ERAS WHERE GULAB KAMAL HAD A HUGE IMPACT ON THE LIVES OF ROYAL WOMEN IN PORTRAITS. FROM LIGHTWEIGHT ROMANTIC SILHOUETTES TO VINTAGE DETAILING OF REGAL RAJPUT PERIOD, LUSH FABRIC TEXTURES TO BOLD LAYERING WITH THE ROYALTIES. THE DELICATE APPLIQUE WORK COMBINED WITH SOFT, SILKY FLORAL PATTERNS AND SHAPES. WE HAVE TRIED TO MIX AND CREATE A CONTEMPORARY FORM OF LUXURIOUS CLASSIC- TIMELESS CREATIONS. THE COLOURS THAT REFLECT THE PERFECT BALANCE OF GULAB KAMAL ARE THE PEACH ROSE, DEEP WINE ROSE, PINK FLORAL BLOSSOM, DUSTY VIOLETS AND SOFT CRME BEIGE.
- 5. Pink Blossom Crop Top: VAC301 Reshami Wrap Around Pants: VAC302
- 7. Gulab Reshami Draped Gown: VAC304
- 8. Layered Kamal Naksh Drape: VAC305
- 9. Resham Slick, Off- Shoulder Jumpsuit: VAC306
- 10. FLORESSENCE WHEN THE VAPOUR STARTS FORMING IN THE SKY, THE BIRDS STARTS WHISTLING, THE SUNSHINE STARTS SPREADING ACROSS THE NATURE- FLOWERS START TO ENSEMBLE AND INFUSE THEIR ENERGY, ADDRESSING OVERALL WELL BEING OF AN INDIVIDUAL AND THE SURROUNDING. WE HAVE TRIED TO CAPTURE AND OBSERVE THE ESSENCE THROUGH OUR DELICATE SHAPES, TEXTURES, 3D DETAILS, VOLUME AND MOVEMENT IN THE GARMENT. FROM THE SOFT, SMOOTH SILHOUETTE FALLING LIKE A SPREAD OF FIRST RAYS OF SUNSHINE BOUND ON THE GROUND DISPLAYING THE SILK PONCHO, BLOUSE AND OPEN CUT JACKET SLEEVES WITH SLIGHT FLORAL DETAILS POURING IN FROM BENEATH TO FITTED BOTTOMS. WITH ANGULAR CUTS, OVAL SHAPES AND SHINY, RAW TEXTURES SPELLS MINIMAL ELEGANCE OF THE ESSENCE SPREADING OUT OF FLORAL CONJUNCTIONS. PLAYING WITH NEUTRAL, EARTHY NATURAL HUES AND SOFT ROSY FLORAL TONES DEPICT THE ESSENCE OF FLORAL SAGA, RHYTHM IN NATURE.
- 11. Silk Poncho Jacket: VAC101 Fish Tail skirt: VAC102
- 14. Three Panel Jacket: VAC106 Bell Bottom Pants: VAC107
- 16. NATURES FOLDS- PETAL BLOSSOM WHEN SUN START GETTING A LITTLE WARMER, TREES STARTS SHEDDING A LITTLE FURTHER, THE GLEAMING GLORY OF SUMMER SURROUNDS THE ENVIRONMENT WITH ITS BRIGHT BEAUTY WHEN THE PETALS START TO BLOSSOM A LITTLE MORE WIDER INTO RADIANT CHARMING SELF. WIDE PETAL SHAPED COLLARS WITH DROPPING TEXTURED, VELVET DETAILS CRAFTED ON THE EDGES, OVER LAPPING SHAPES AND ANGULAR CUT GEOMETRIC SILHOUETTES TO LAYERED, INTRICATE RUCHED TEXTURES FORMING ON THE WAIST DISPLAYS THE BLOSSOM SPLENDOR OF THE FLOWER DURING THE SUMMER IN OUR STORY. THE COLOURS THAT INSPIRE US TO CAPTURE THE SPIRIT OF THE BLOOMING BLOSSOM ARE THE MUDDY SOFT TEXTURES, BARK BROWNS, SLATE GREYS AND LIGHT, FRESH FLORAL BLUE SHADES OF SUMMER. CUTTING EDGE STYLES, VINTAGE FLORAL DETAILS AND SHARP, CRISP TEXTURES ON THE FABRIC WITH PLAYFUL TWIST OF COMFY SILHOUETTES GIVES A INNOVATIVE STYLE STATEMENT THROUGH WHICH WE HAVE TRIED TO OFFER A VARIETY OF OPTIONS TO THE MODERN WOMEN OF TODAY.
- 17. Overlapping Shimmer Dress: VAC201 Embroidered Velour Belt: VAC207
- 19. Petal Shape Sweat- T: VAC203 Spun Overlapping Skirt: VAC204
- 22. Collaboration with House Of Misu Mitali and Summiya from House of Misu in VA Clothing From L to R: Mitali In Overlapping Shimmer Dress Paired With Embroidered Belt And Summiya In Three Panel Jacket Paired With Bell Bottom Pants. Mitali wears size Small Summiya wears size Medium Blog Link: https://houseofmisu.wordpress.com/2016/04/11/fashion-fusion/
- 23. Collaboration with Love And Other Bugs Shereen and Kayaan from LAOB in VA Clothing From L to R: Shereen In Three Panel Jacket And Kayaan In Embroidered Blouse Shereen wears size Medium Kayaan wears size Small Blog Link: http://www.loveandotherbugs.com/fashion/the-vidhi-anand-story/
- 24. Collaboration with Morphology Blog Shaurya Mohan from Morphology in VA Clothing From L to R: Petal Shape Sweat- T, Jap Lycra Dress, Overlapping Long Jacket Shaurya wears size small
- 25. Feature in T3FS, India (Fabian Media) Magazine, March 2016 Personal Interview
- 26. Advertisement in T3FS (Fabian media) Magazine, March 2016