looseleaf_Portfolio
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This document profiles a young, fashion-focused customer who enjoys yoga, coffee, shoes, food adventures and blogging. It provides several potential outfit options for her with different styles (active, casual, professional, fancy, lazy) with specific clothing and accessory items listed. It describes a store experience where she could find a complete outfit of a top, bottom and accessory quickly to wear together. The proposed marketing campaign is "Get dressed in the dark."
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- 1. looseleaf Berkeley San Francisco Santa Cruz Walnut Creek
- 3. the customer Shes young and self-made. She cant live without: Yoga Coffee Shoes Anti- shopaholic, but loves fashion. Loves to visit: De Young Museum (San Francisco)Hobbies: Foodie adventures Blogging Reading Words to live by: Dont go with the flow, create your own waves. Fashion budget: $500 a month
- 4. 1. 2. 3. 4. 5. 6. 1. Beats Studio 2.0, Beats By Dre $180; 2. Graphic Race Tank, Nike $27; 3. Venture Waterproof Jacket, North Face $99; 4. PRO Yoga Mat, Manduka $134; 5. Dri-Fit Leggings, Nike $110; 6. Air Max Thea, Nike $115 be active.
- 5. be casual. 1. Clubmaster, Ray-Ban $160; 2. Canyon Suns Infinity Scarf, Roxy $32; 3. The Time-Teller, Nixon $100; 4. Trader 2 Long Sleeve, RVCA $65; 5. Skinny Distressed Jeans, Paige $240; 6. Chuck Taylor All Star II, Converse $70 1. 2. 3. 4. 5. 6.
- 6. be professional. 1. Harlow Necklace, Kendra Scott $195; 2. Minimalist is More Dress, BB Dakota $83; 3. Metro Leather Watch, Kate Spade New York $195; 4. Teran Ponte Blazer, BCBGMaxAzria $248; 5. Delilah DOrsay Pump, Sam Edelman $65 1. 2. 3. 4. 5.
- 7. be fancy. 1. Crystal Line Bracelet, Nadri $150; 2. Cahron Colorblock Jumpsuit, Ted Baker London $335; 3. Pave Open Teardrop Earrings, Nadri $57; 4. Leo Clutch, Rebecca Minkoff $48; 5. Carrson Sandal, Steve Madden $90 1. 2. 3. 4. 5.
- 8. be lazy. 1. Modern Cotton Bralette, Calvin Klein $38; 2. Make Art Not War Baseball Shirt, Obey $30; 3. Daily Heathered Beanie, Neff $18; 4. Track Pants, Adidas $80; 5. Arizona Sandal, Birkenstock $90 1. 2. 3. 4. 5.
- 10. the experience Its 2:37pm and you walk through the double-paned doors. Light bulbs hugged in black or white detailing all strung from the ceiling. Easy on the eyes. Clothes all in simple patterns and cool tones black, gray, white, denimhanging from pipeline fixtures. Metal bar for accessories to your left. Boot shop for everyday living to your right. In a rush? Grab 3 items: 1 top, 1 bottom, and 1 accessory. Everything can be worn together. Youre out by 3:00pm.
- 11. the campaign Get dressed in the dark.