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- 4. §°§ã§ß§à§Ó§ß? §Ô§â§Ñ§Ó§è? §á§Ú§Ó§à§Ó§Ñ§â§ß§à§Ô§à §â§Ú§ß§Ü§å 32,4% 29,6% 21% 9,3% 1% AB InBev Carlsberg §°§Ò§à§Ý§à§ß§î §±§Ö§â§ê§Ñ §±§â§Ú§Ó§Ñ§ä§ß§Ñ §¢§â§à§Ó§Ñ§â§ß§ñ Sabmiller
- 5. §²§Ú§ß§Ü§à§Ó§Ñ §é§Ñ§ã§ä§Ü§Ñ §å §ß§Ñ§ä§å§â§Ñ§Ý§î§ß§à§Þ§å §Ó§Ú§â§Ñ§Ø§Ö§ß§ß?, %* *§¥§Ø§Ö§â§Ö§Ý§à: AC Nielsen
- 6. 51-59§â§à§Ü?§Ó:6,5% 21-29§â§à§Ü?§Ó:71% 24% 76% 68% §ß§Ñ§ã§Ö§Ý§Ö§ß§ß§ñ§µ§Ü§â§Ñ?§ß§Ú? §ã§á§à§Ø§Ú§Ó§Ñ§é§Ñ§Þ§Ú§á§Ú§Ó§Ñ §²?§Ó§Ö§ß§î §ã§á§à§Ø§Ú§Ó§Ñ§ß§ß§ñ §ß§Ñ §Õ§å§ê§å §ß§Ñ§ã§Ö§Ý§Ö§ß§ß§ñ: 55 §Ý/§à§ã§à§Ò§å §¥§Ú§ä§ñ§é§Ú§Û §Ñ§Ý§Ü§à§Ô§à§Ý?§Ù§Þ: 44,8% §á?§Õ§Ý?§ä§Ü?§Ó §Ü§å§ê§ä§å§Ó§Ñ§Ý§Ú §Ñ§Ý§Ü§à§Ô§à§Ý§î
- 7. §³§ä§â§å§Ü§ä§å§â§Ñ §â§Ú§ß§Ü§å §á§Ú§Ó§Ñ §å §ß§Ñ§ä§å§â§Ñ§Ý§î§ß§à§Þ§å §Ó§Ú§â§Ñ§Ø§Ö§ß§ß? §á§à §ã§Ö§Ô§Þ§Ö§ß§ä§Ñ§ç, %* *§¥§Ø§Ö§â§Ö§Ý§à: AC Nielsen §©§Þ§Ö§ß§ê§Ö§ß§ß§ñ §ã§á§à§Ø§Ú§Ó§Ñ§ß§ß§ñ §á§Ú§Ó§Ñ §ã§Ö§â§Ö§Õ§ß§î§à§Ô§à §ä§Ñ §ß§Ú§Ø§ß§î§à§Ô§à §Ü§Ý§Ñ§ã?§Ó1 §µ§Ü§â§Ñ?§ß§è? §á§à§é§Ú§ß§Ñ§ð§ä§î §Ó?§Õ§Õ§Ñ§Ó§Ñ§ä§Ú §á§Ö§â§Ö§Ó§Ñ§Ô§å §Ü§â§Ñ§ë§Ú§Þ §ã§à§â§ä§Ñ§Þ §á§Ú§Ó§Ñ2 §³§á§à§Ø§Ú§Ó§Ñ§ß§ß§ñ §ß§Ñ §Õ§å§ê§å §ß§Ñ§ã§Ö§Ý§Ö§ß§ß§ñ §ã§Ü§à§â§à§é§å?§ä§î§ã§ñ3
- 8. §³§Ü§Ý§Ñ§Õ§ß§Ñ §Þ§Ñ§Ü§â§à§Ö§Ü§à§ß§à§Þ?§é§ß§Ñ §ã§Ú§ä§å§Ñ§è?§ñ §Ó §Ü§â§Ñ?§ß? §©§ß§Ú§Ø§Ö§ß§ß§ñ §Ü§å§á?§Ó§Ö§Ý§î§ß§à? §ã§á§â§à§Þ§à§Ø§ß§à§ã§ä? §ß§Ñ§ã§Ö§Ý§Ö§ß§ß§ñ §¥§Ö§Ó§Ñ§Ý§î§Ó§Ñ§è?§ñ §ß§Ñ§è?§à§ß§Ñ§Ý§î§ß§à? §Ó§Ñ§Ý§ð§ä§Ú §£§Ó§Ö§Õ§Ö§ß§ß§ñ §Õ§à§Õ§Ñ§ä§Ü§à§Ó§Ú§ç §Ù§Ñ§Ü§à§ß§à§Õ§Ñ§Ó§é§Ú§ç §à§Ò§Þ§Ö§Ø§Ö§ß§î §Õ§Ý§ñ §Ô§Ñ§Ý§å§Ù?: ? §Ù§Ò?§Ý§î§ê§Ö§ß§ß§ñ §Ñ§Ü§è§Ú§Ù§å ? §á§â§Ú§â?§Ó§ß§ñ§ß§ß§ñ §á§Ú§Ó§Ñ §Õ§à §Þ?§è§ß§à§Ô§à §Ñ§Ý§Ü§à§Ô§à§Ý§ð §¤§à§Ý§à§Ó§ß? §á§â§Ú§é§Ú§ß§Ú §á§Ñ§Õ?§ß§ß§ñ §á§â§à§Õ§Ñ§Ø?§Ó 16,7% §´§Ö§Þ§á §á§Ñ§Õ?§ß§ß§ñ §â§Ú§ß§Ü§å §å 2015
- 10. ?§Þ§á§à§â§ä/§¦§ã§Ü§á§à§â§ä 23,7 §Þ§Ý§ß. $ §å 2015 §â§à§è? 42,8 §Þ§Ý§ß. $ §å 2014 §â§à§è? ?§Þ§á§à§â§ä 22 §Þ§Ý§ß. $ §å 2015 §â§à§è? 110,7 §Þ§Ý§ß. $ §å 2014 §â§à§è? §¦§Ü§ã§á§à§â§ä
- 11. §®§à§Õ§ß? §ä§â§Ö§ß§Õ§Ú §£§Ñ§Ø§Ý§Ú§Ó§Ú§Þ §á§à§Ý§Ö§Þ §Õ?§ñ§Ý§î§ß§à§ã§ä?, §ß§Ñ §ñ§Ü§à§Þ§å §Ñ§Ü§è§Ö§ß§ä§å§ð§ä§î §Ó§Ö§Ý§Ú§Ü§å §å§Ó§Ñ§Ô§å §Ó§Ú§â§à§Ò§ß§Ú§Ü§Ú §á§Ú§Ó§Ñ, ? §ã§à§è?§Ñ§Ý§î§ß§Ñ §Ó?§Õ§á§à§Ó?§Õ§Ñ§Ý§î§ß?§ã§ä§î. §¢§à§â§à§ä§î§Ò§Ñ §Ù §á§â§à§Õ§Ñ§Ø§Ö§Þ §á§Ú§Ó§Ñ §ß§Ö§á§à§Ó§ß§à§Ý?§ä§ß?§Þ §´§å§â§Ò§à§ä§Ñ §á§â§à §á§â§Ú§â§à§Õ§å
- 12. Craft beer §®§à§Õ§ß§Ú§Þ §ä§â§Ö§ß§Õ§à§Þ §à§ã§ä§Ñ§ß§ß?§ç §â§à§Ü?§Ó, §ñ§Ü§Ú§Û §á§â§Ú§Û§ê§à§Ó §Õ§à §ß§Ñ§ã ?§Ù §©§Ñ§ç§à§Õ§å, ? §ß§Ñ§Ò§å§ä§ä§ñ §á§à§á§å§Ý§ñ§â§ß§à§ã§ä? §ä§Ñ§Ü §Ù§Ó§Ñ§ß§Ú§Þ§Ú ?§Ü§â§Ñ§æ§ä§à§Ó§Ú§Þ§Ú? §á§Ú§Ó§à§Ó§Ñ§â§ß§ñ§Þ§Ú. §±?§Õ §ß§Ú§Þ§Ú §â§à§Ù§å§Þ?§ð§ä§î §ß§Ö§Ó§Ö§Ý§Ú§Ü§Ú§ç §Ý§à§Ü§Ñ§Ý§î§ß§Ú§ç §Ó§Ú§â§à§Ò§ß§Ú§Ü?§Ó, §ñ§Ü? §â§à§Ò§Ý§ñ§ä§î §Ñ§Ü§è§Ö§ß§ä §ß§Ñ §á§Ú§Ó§à§Ó§Ñ§â?§ß§ß? §Ù§Ñ §ã§ä§Ñ§â§à§Õ§Ñ§Ó§ß?§Þ§Ú §â§Ö§è§Ö§á§ä§å§â§Ñ§Þ§Ú §ä§Ñ §ä§â§Ñ§Õ§Ú§è?§ñ§Þ§Ú.
- 13. +929 §Þ§Ý§ß.§Ô§â§ß. -270,5 §Þ§Ý§ß.§Ô§â§ß. -335 §Þ§Ý§ß.§Ô§â§ß. §±§â§à§Õ§Ñ§Ø §Þ§å§Ý§î§ä§Ú§á§Ñ§Ü?§Ó §£§Ó§Ö§Õ§Ö§ß§ß§ñ §Ù§ß§Ú§Ø§à§Ü §ß§Ñ §à§Ò¡¯?§Þ§ß? §å§á§Ñ§Ü§à§Ó§Ü§Ú §¡§Ü§è?? §ä§Ú§á§å ?§á§à§Õ§Ñ§â§å§ß§à§Ü §Ù§Ñ §á§à§Ü§å§á§Ü§å? §¶?§ß§Ñ§ß§ã§à§Ó? §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§Ú §£ §å§Þ§à§Ó§Ñ§ç §Ö§Ü§à§ß§à§Þ?§é§ß§à? §ã§Ü§â§å§ä§Ú, §Ü§à§Þ§á§Ñ§ß??-§Ó§Ú§â§à§Ò§ß§Ú§Ü§Ú §à§ç§à§á§Ú§Ó §ä§â§Ö§ß§Õ, §ñ§Ü§Ú§Û §á§à§Ý§ñ§Ô§Ñ? §å §á§â§Ñ§Ô§ß§Ö§ß§ß? §Ù§Ö§Ü§à§ß§à§Þ§Ú§ä§Ú: 1 2 3
- 14. §±§â§à§Ô§ß§à§Ù§Ú §ß§Ñ §Þ§Ñ§Û§Ò§å§ä§ß? 2015 2016 2016 §±§Ñ§Õ?§ß§ß§ñ §â§Ú§ß§Ü§å §ã§Ü§Ý§Ñ§Õ§Ö 20-25%, §ñ§Ü§ë§à §ß§Ö §Ù§Þ§Ö§ß§ê§Ú§ä§î§ã§ñ §â§Ö§Ô§å§Ý§ñ§ä§Ú§Ó§ß§Ú§Û §ä§Ú§ã§Ü. 2016 §©§Ñ§Ô§â§à§Ù§à§ð §Õ§Ý§ñ §Ó§Ú§â§à§Ò§ß§Ú§Ü?§Ó ? ?§ß?§è?§Ñ§ä§Ú§Ó§Ñ §Ù§Ñ§Ü§à§ß§à§Õ§Ñ§Ó§é§Ú§ç §à§â§Ô§Ñ§ß?§Ó §ä§Ñ §à§â§Ô§Ñ§ß?§Ó §Þ?§ã§è§Ö§Ó§à§Ô§à §ã§Ñ§Þ§à§Ó§â§ñ§Õ§å§Ó§Ñ§ß§ß§ñ §á§â§à §Ù§Ñ§Ò§à§â§à§ß§å §á§â§à§Õ§Ñ§Ø§å §Ñ§Ý§Ü§à§Ô§à§Ý§î§ß§Ú§ç §ß§Ñ§á§à?§Ó §å §Ü?§à§ã§Ü§Ñ§ç §ä§Ñ §ß§Ö§Ó§Ö§Ý§Ú§Ü§Ú§ç §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ§ç. 2016 §±§Ñ§Õ?§ß§ß§ñ §â§Ú§ß§Ü§å §ß§Ñ 16,7%. 2015
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- 16. §£§Ú§ã§ß§à§Ó§Ü§Ú §»§à§â?§é§ß§Ö §Ù§Þ§Ö§ß§ê§Ö§ß§ß§ñ §à§Ò¡¯?§Þ?§Ó §Ó§Ú§á§å§ã§Ü§å §±?§Õ§Ó§Ú§ë§Ö§ß§ß§ñ §è?§ß §ß§Ñ §á§â§à§Õ§å§Ü§è?§ð, §Ù§ß§Ú§Ø§Ö§ß§ß§ñ §á§à§á§Ú§ä§å §¥?§Ñ§Ý§à§Ô §Þ?§Ø §Ó§Ú§â§à§Ò§ß§Ú§Ü§Ñ§Þ§Ú ? §á§â§Ö§Õ§ã§ä§Ñ§Ó§ß§Ú§Ü§Ñ§Þ§Ú §Ó§Ý§Ñ§Õ§Ú §²§Ö§Ô§å§Ý§ñ§ä§Ú§Ó§ß§Ú§Û §ä§Ú§ã§Ü §±§â§à§Ù§à§â§Ñ §Õ?§ñ§Ý§î§ß?§ã§ä§î §Ü§à§Þ§á§Ñ§ß?§Û §ä§Ñ ?§ç §ã§à§è?§Ñ§Ý§î§ß§Ñ §Ó?§Õ§á§à§Ó?§Õ§Ñ§Ý§î§ß?§ã§ä§î §á§à§Ó§Ú§ß§ß? §ã§á§â§Ú§Û§Þ§Ñ§ä§Ú§ã§î §â§Ö§Ô§å§Ý§ñ§ä§Ú§Ó§ß§Ú§Þ§Ú §à§â§Ô§Ñ§ß§Ñ§Þ§Ú §ñ§Ü §á§â§Ñ§Ô§ß§Ö§ß§ß§ñ §Õ§à §á§Ñ§â§Ú§ä§Ö§ä§ß§à? §ã§á?§Ó§á§â§Ñ§è?. §£ §ã§î§à§Ô§à§Õ§ß?§ê§ß?§ç §Ø§Ö §å§Þ§à§Ó§Ñ§ç §Ý§Ú§ê§Ö §Ô§ß§å§é§Ü?§ã§ä§î §á?§Õ§á§â§Ú?§Þ§ã§ä§Ó, ?§ç §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§à§Ó? §Ù§Õ§à§Ò§å§ä§Ü§Ú §ä§Ñ ?§ß§ß§à§Ó§Ñ§è?? §Õ§à§Ù§Ó§à§Ý§ñ§ð§ä§î §Õ§Ö§Þ§à§ß§ã§ä§â§å§Ó§Ñ§ä§Ú §Ó?§Õ§ß§à§ã§ß§Ö §Ù§â§à§ã§ä§Ñ§ß§ß§ñ §ä§Ñ §à§é?§Ü§å§Ó§Ñ§ä§Ú §ß§Ñ §Ù§Þ?§ß§å §Ó §Ü§à§ß¡¯§ð§ß§Ü§ä§å§â? §â§Ú§ß§Ü§å.
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