Losomo - Local marrketing, Social media Marketing, Mobile marketing
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Losomo - Local marrketing, Social media Marketing, Mobile marketing tich hop trong chien dich Digital Marketing - By Tuan Ha - Vinalink.Academy
Losomo - Local marrketing, Social media Marketing, Mobile marketing
- 1. Xu h動畛ng c畛a SOLOMO - LOSOMO Xu h動畛ng Local Social Mobile Trong Marketing & Sale H畛i th畉o 02-04-2013 t畉i 24 Trng ti畛n HN Trung T但m vn h坦a Ph叩p do CFVG t畛 ch畛c By Tu畉n H CEO VINALINK www.fb.com/tuanvinalink
- 2. LOSOMO l g狸? LO : Local / 畛a ph動董ng SO : Social Media / MXH MO : Mobile / di 畛ng
- 3. SOLOMO - LOSOMO 達 畉n K畛 nguy棚n : Ngh挑 Local, Tham gia Social v chi ti棚u b畉ng Mobile
- 4. Minh h畛a Case study
- 5. C叩c xu h動畛ng c畛a SOLOMO Mobile is king Mobile l vua Rise of Local Discovery - Search 畛a i畛m Data Purity & Ubiquity D畛 li畛u s畉ch v di 畛ng Shift from Acquisition to Retention Chuy畛n d畛ch t畛 chia t叩ch sang k畉t h畛p Solution led Service Gi畉i ph叩p d畉n d畉t d畛ch v畛
- 6. M担 h狸nh ph叩t 岳姻庄畛n
- 7. Local Marketing & Sale
- 8. Local Search & Discovery Local search s畉 kh担ng ch畛 l Google m 動畛c l畉p tr狸nh tr棚n base c畛a Google map, Facebook checkin hay c叩c apps 畛a ph動董ng
- 9. Local search Th担ng qua c叩c App 畛a ph動董ng Th担ng qua h畛 th畛ng website TMT 畛a ph動董ng H畛 th畛ng m達 gi畉m gi叩 theo i畛m g畉n nh畉t nh動 Thegiamgia.vn Danh b畉 v trang vng khu v畛c H畛 th畛ng 畛nh v畛 t畛 t狸m ki畉m i畛m g畉n
- 11. Local Seo l棚n ng担i Local Seo l nh畛ng chi畉n l動畛c SEO 畛a i畛m, Seo chi ti畉t theo khu v畛c, Seo theo hnh vi t狸m ki畉m t畛 d畛 li畛u Big Data hay t畛 c叩c hnh vi t狸m ki畉m 畛a ph動董ng
- 12. Generation C: The Connected Consumer Th畉 h畛 kh叩ch hng m畛i Future of Local Shopping Online shopping Local shopping Mobile Social Search
- 13. Social Media X但y d畛ng c畛ng 畛ng b畉n b竪 hay Fan v畛i Brand qua Social network ch畉y tr棚n Mobile / smartphone/ Tablets 70% quy畉t 畛nh mua hng do nghe ng坦ng nh畉n x辿t online qua MXH 90% quy畉t 畛nh mua hng khi nh狸n th畉y b畉n b竪 share d畛ch v畛 v c坦 reviews t畛t 畛ng d畛ng qu畉ng c叩o c畛a MXH l c担ng c畛 gi炭p cho b畉t k畛 chi畉n d畛ch marketing no c滴ng c坦 th畛 畉t 動畛c hi畛u qu畉 mong mu畛n khi c畉n
- 14. Mobile marketing & sale K畛 nguy棚n c畛a Mobile marketing: Big Data, Location v Audience Targeting Ng動畛i d湛ng mobile vo Internet s畉 v動畛t PC vo nm 2014 v 100% s畛 d畛ng MXH 50% ng動畛i d湛ng Mobile s畉 d湛ng App 畛a ph動董ng 畛 search th担ng tin. Qu畉ng c叩o di 畛ng s畉 l棚n ng担i M達 deal gi畉m gi叩 s畉 l畉y t畛 畛ng qua di 畛ng thay do Groupon hi畛n t畉i
- 16. Xu h動畛ng Mobile Marketing & Sales S畛 d畛ng mobile l ph動董ng ti畛n mua s畉m S畛 d畛ng Mobile l ph動董ng ti畛n thanh to叩n S畛 d畛ng Mobile 畛 checkin 畛a i畛m S畛 d畛ng Mobile 畛 share s畉n ph畉m d畛ch v畛 t畉i n董i mua s畉m S畛 d畛ng mobile 畛 b畉o hnh i畛n t畛 S畛 d畛ng mobile 畛 check m達 hng gi畉 th畉t hay m達 hng ch鱈nh h達ng
- 17. Xu h動畛ng Mobile Marketing & Sales S畛 d畛ng mobile 畛 畛nh v畛 Location 畛a i畛m mua s畉m g畉n nh畉t hay m達 gi畉m gi叩 t畛c th畛i (M担 h狸nh thegiamgia.vn) S畛 d畛ng mobile 畛 ng畛i m湛i v畛 c畛a 畛 (Google nose) S畛 d畛ng mobile 畛 t狸m v 叩nh gi叩, rating s畉n ph畉m d畛ch v畛 tr動畛c khi mua s畉m. Quy畉t 畛nh mua s畉m d畛ch v畛 tr棚n mobile nhanh g畉p 150% l畉n so v畛i PC
- 19. Quy tr狸nh c畛a Solomo M畛 畛ng d畛ng Ch畛n check-in GPS 畛a i畛m c畉n 畉n Xem b畉n b竪 nh畛ng ai 達 t畛ng 畛 坦, n坦i g狸, s畛 l動畛ng 担ng hay 鱈t, 畉nh v video share tr棚n 坦, ng畉m s畉n ph畉m v 畛a i畛m c滴ng nh動 c叩c reviews, T狸m m達 gi畉m gi叩, Voucher Check-in Get m達 gi畉m gi叩 Ch畛t deals , thanh to叩n online, nh畉n hng hay d畛ch v畛, check m達 qua mobile Chia s畉 thnh qu畉 l棚n Social network b畉ng MB
- 20. T狸m hi畛u s但u v畛 Losomo t鱈ch h畛p trong chi畉n d畛ch digital marketing Xem chi ti畉t t畉i : http://www.im.edu.vn