Lost In Online Social Networking
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The document discusses online and in-person social networking for businesses. It provides tips for networking effectively using both methods, such as listening first online, regularly participating without selling, and creating and sharing quality content. Both online and in-person networking require consistent participation to build strong connections. An effective networker will use a varied approach combining online and offline activities.
Lost In Online Social Networking
- 1. DailyBoothBigTentBeboBlogsterTalkbiznowLost inFlixsterListographyMouthShut.comOnline Social NetworkingFlickrOpen DiaryMyLOLfacebookMEETinLiveJournalTaggedTwitterGoogle BuzzTumblrPlaxoXingFotologWindows Live SpacesLinkedInYelp,Inc.ExplorooXangaNingVoxQapacityimeemMySpaceFriendsterBolt.comTribe.netMeetup.com
- 2. Social Networking TodaySocial media allows you to do things that in person networking does not. However, networking for businesses and business executives must infused both in person and online activities. Either-or approach may not necessarily yield the best results. One supports the other, so an effective networker will normally use a varied approach.Internet immigrantInternet nativeInternet immigrantInternet native
- 3. Social Networking TodayAre you an online native or online immigrant?Are you comfortable networking online?a person who has grown up in a world with digital technologyInternet nativeInternet immigrantInternet nativeInternet immigrantgrew up without digital technology and adopted it later
- 4. Social Networking In PersonA: So, my friend Eric says youre into photography huh...B: Yes thats right. My wife gave me an SLR for Christmas last year. I take it as a sign she wanted me to start a new hobby. Shes always complaining I have no other interest besides playing football --- and breaking my bones all the time.A: (Laugh) Well, definitely not a bad move on her part. I hear youve been involved in some celebrity shoots recently. Thats amazing!B: Yea. That was awesome. I owe her and she definitely wont let me forget that. (Laugh) So, you want me to photograph your wedding. Have you guys decided on the venue? A: Hi, Im Earl. Good to meet you both today.B: Dana. This is my colleague Tim. Hope you didnt wait long?A: Not at all. Just got here myself. So, did you guys drive here?B: Oh no. Theres no way we can get parking easily at this hour. We got on the Metro and it took us only 15 minutes. Wed been stuck in traffic otherwise.A: (Laugh) Thats right! Shall we get some coffee at the cafe across the street first? Then we can discuss business...
- 5. Social Networking In PersonPre-meetingGet a referralResearch contactMeetingGreetings & IntroductionEstablish relationshipStart connectingPost-meetingFollow-upMaintain connection
- 6. Social Networking OnlineWho are you?
- 7. Wheres your manners?Social Networking Online
- 8. Social Networking OnlinePardon the intrusion...
- 9. New to online social networkingDailyBoothBigTentBeboBlogsterTalkbiznowFlixsterDont just dive inListographyMouthShut.comFlickrOpen DiaryMyLOLfacebookMEETinLiveJournalTaggedTwitterGoogle BuzzTumblrPlaxoXingFotologWindows Live SpacesLinkedInYelp,Inc.ExplorooXangaNingVoxQapacityimeemMySpaceFriendsterBolt.comTribe.netMeetup.com
- 10. What are people already saying about you, your business, your products... Where do they congregate and what are they discussing... Whos leading the conversation...Listen...
- 11. Comment regularlyStart a discussionRespond to questions when askedShare informationParticipate...Dont sell!Dont flash discounts to your products/services!Mind your manners!Take the sales hat off!
- 12. Content type: text, graphics, audio, videocreate content about what the reader needs or wants, not about your company or you, not about what you sell or offerShare: publish on appropriate sites- Invite others (in your network) to read, listen or watch your content; invite commentsCreate & Share
- 13. Blogster Blogging service that lets users "add friends" or establish business connections to their profilesEcademyBusiness network for creating contacts and sharing knowledge.LinkedInProfessional network that allows you to be introduced to and collaborate with other professionalsPlaxo Enhanced address book tool for networking and staying in contactXING European business network with more than 7 million membersZiggs Professional connection portal founded on the principles of professionalism and respectCommon Social-Media/Social-Bookmarking Sitesfor business
- 14. Common Social-Media/Social-Bookmarking Sitesfor businessReddit Upload stories and articles to drive traffic to your site or blogDigg Submit and browse articles in categories like technology, business, entertainment and sportsTechnorati A network of blogs and writers that lists top stories in categories like Business, Entertainment and Technology.Ning Create your own, bring together clients, vendors, customers and co-workers in a confidential, secure corner of the Web.FacebookBusinesses vie for advertising opportunities, event promotion and more on this social-networking site.
- 15. Tribe Users can search for favourite restaurants, events, clubs and more.Twitter A social networking and micro blogging service that allows you answer the question, "What are you doing?" by sending short text messages 140 characters in length, called "tweets", to your friends, or "followers."HubSpot News site aimed at connecting business professionalsSquidoo Share your industry's secrets by answering questions and designing a profile page to help other membersCommon Social-Media/Social-Bookmarking Sitesfor business
- 16. Start networking online and stay activeYou cant see someone smile or shake someones hand online Show up regularly. Be open minded but dont overdo one channel at the expense of the other.Network on a consistent basis