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Lardi & Partner Consulting GmbH
Service Offerings

February, 2014

Confidential. Do not copy or re-distribute ©LPC
Lardi & Partner Consulting GmbH
- Wide cross-functional expertise in digital & social media implementation

Strategy & Implementation

Coaching & Training

•
•
•
•
•
•

Definition of overall strategy and objectives
Maturity and readiness assessment
Alignment to business objectives
Project planning and roadmap design
Assessment of quantitative and qualitative value (RoI)
Online insights & analysis

•

•
•
•

Identification of target audiences & user personas
Content strategy & implementation
Development of targeted content in varied formats (e.g.,
animated videos, infographics)
Development of social media channel engagement tactics
Communication strategy

•
•

•
•

Content Creation & Activation

2

•
•
•

•
•

Training and certification program development (e-learning
or in-person)
Individual and group training and coaching sessions
Workshops and facilitation
User guides, manuals and other training documentation

Definition and development of digital & social media policy
Development of social media channel operational
guidelines
Risks assessment and mitigation actions
Design and implementation of internal structure (channel
mgmt processes, governance, resources, support structure)

Governance & Risk

Confidential. Do not copy or re-distribute ©LPC
Lardi & Partner Consulting
- Our Social Media tools / methodologies (1/3)
Social Media Strategy
Framework

The step-by-step guide takes a company from the
point of understanding the value of social media for
business to the point of implementing a solution
aligned with the company's strategic objectives and
business context.

Social Media Maturity
Assessment Tool

The tool is a 7-question assessment that leads users
through several key elements to determine how well
they have adopted social media within the structure of
their organization.
http://www.lardipartner.com/smma/

Social Media Strategy:
A Step-By-Step Guide
To Building Your Social
Business

3

The book introduces an integrated social media
framework describing all possibilities of social media in
a business and enterprise context. It focuses on
ensuring sustainable use for social media along the
business value chain.

Confidential. Do not copy or re-distribute ©LPC
Lardi & Partner Consulting
- Our Social Media tools / methodologies (2/3)
Social Media Training
& Certification

Social Media Health
Check

An assessment of all the social media activities in a
company, intended to enable the identification of
potential risks and gaps for improvements.

Animated Video Design
& Development

4

Social media training and certification modules to
enable employees on the proper use of social media
for business.

Concept design, script and development of animation
videos to Use an engaging explainer video or
animation to promote product or service, raise
awareness, tell strategic story, announce a new policy,
summarise report findings, walk through a process,
explain a concept or publish a how-to guide.

Confidential. Do not copy or re-distribute ©LPC
Lardi & Partner Consulting
- Our Social Media tools / methodologies (3/3)
Social Media Policy

Content Creation

5

Social Media Policy creation and communication
approach to ensure the content is well understood,
disseminated organisation-wide, and operationalised.

Creation of creative content that fits the format of
social media and collaboration channels, promotes
engagement and activates specific calls to action.

Confidential. Do not copy or re-distribute ©LPC
Thank you

@KamLardi
lardistrategy.com
slideshare.net/kamalesn
ch.linkedin.com/in/kamaleslardi
xing.com/profiles/Kamales_Lardi

Confidential. Do not copy or re-distribute ©LPC
Confidential. Do not copy or re-distribute ©LPC

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  • 1. Lardi & Partner Consulting GmbH Service Offerings February, 2014 Confidential. Do not copy or re-distribute ©LPC
  • 2. Lardi & Partner Consulting GmbH - Wide cross-functional expertise in digital & social media implementation Strategy & Implementation Coaching & Training • • • • • • Definition of overall strategy and objectives Maturity and readiness assessment Alignment to business objectives Project planning and roadmap design Assessment of quantitative and qualitative value (RoI) Online insights & analysis • • • • Identification of target audiences & user personas Content strategy & implementation Development of targeted content in varied formats (e.g., animated videos, infographics) Development of social media channel engagement tactics Communication strategy • • • • Content Creation & Activation 2 • • • • • Training and certification program development (e-learning or in-person) Individual and group training and coaching sessions Workshops and facilitation User guides, manuals and other training documentation Definition and development of digital & social media policy Development of social media channel operational guidelines Risks assessment and mitigation actions Design and implementation of internal structure (channel mgmt processes, governance, resources, support structure) Governance & Risk Confidential. Do not copy or re-distribute ©LPC
  • 3. Lardi & Partner Consulting - Our Social Media tools / methodologies (1/3) Social Media Strategy Framework The step-by-step guide takes a company from the point of understanding the value of social media for business to the point of implementing a solution aligned with the company's strategic objectives and business context. Social Media Maturity Assessment Tool The tool is a 7-question assessment that leads users through several key elements to determine how well they have adopted social media within the structure of their organization. http://www.lardipartner.com/smma/ Social Media Strategy: A Step-By-Step Guide To Building Your Social Business 3 The book introduces an integrated social media framework describing all possibilities of social media in a business and enterprise context. It focuses on ensuring sustainable use for social media along the business value chain. Confidential. Do not copy or re-distribute ©LPC
  • 4. Lardi & Partner Consulting - Our Social Media tools / methodologies (2/3) Social Media Training & Certification Social Media Health Check An assessment of all the social media activities in a company, intended to enable the identification of potential risks and gaps for improvements. Animated Video Design & Development 4 Social media training and certification modules to enable employees on the proper use of social media for business. Concept design, script and development of animation videos to Use an engaging explainer video or animation to promote product or service, raise awareness, tell strategic story, announce a new policy, summarise report findings, walk through a process, explain a concept or publish a how-to guide. Confidential. Do not copy or re-distribute ©LPC
  • 5. Lardi & Partner Consulting - Our Social Media tools / methodologies (3/3) Social Media Policy Content Creation 5 Social Media Policy creation and communication approach to ensure the content is well understood, disseminated organisation-wide, and operationalised. Creation of creative content that fits the format of social media and collaboration channels, promotes engagement and activates specific calls to action. Confidential. Do not copy or re-distribute ©LPC
  • 7. Confidential. Do not copy or re-distribute ©LPC