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 UCISA Future is Mobile | MMU Case Study
 Birmingham | December 2011



  Professor Mark Stubbs
  Head of Learning & Research Technologies

  m.stubbs@mmu.ac.uk | http://twitter.com/thestubbs

  Case Study Context | Surveys | Interviews | Response


Tuesday, December 06, 2011                                                          1
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Case study: MMU
? Large, popular, multi-campus university
? 37,000+ students | 1,000+ courses | 7 sites
? Links with over 70 professional bodies and associations
This work is licensed under a Attribution-
                                      NonCommercial-ShareAlike 2.0 licence




Case study: MMU
? Changing
  ¨C   New curriculum
  ¨C   New admin processes and systems
  ¨C   New learning and mobile technologies
  ¨C   New quality processes
  ¨C   New buildings
? Partnering
  ¨C With other Universities to understand students¡¯ mobile needs
  ¨C With the JISC to catalyze ambitious service-oriented e-admin
  ¨C With shared service providers to deliver solutions at scale quickly



                                                                                   3
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                                        NonCommercial-ShareAlike 2.0 licence




Understanding students¡¯ mobile needs
? Multi-method approach triangulating surveys & interviews
? Standard survey questions agreed with other universities
   ¨C Device ownership & contract limitations
   ¨C Device usage & previous experience
   ¨C Preferences & priorities
? Self-selecting survey sample
   ¨C Followed a link from student portal
? Responses
   ¨C First term 2010: n=980
   ¨C First term 2011: n=240 (ongoing)
? Find out more on our JISC Distributed VLE blog
   ¨C http://lrt.mmu.ac.uk/w2c
                                                                                     4
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Survey results
 Q4 2010 (n = 980)                 Q4 2011 (n = 240 so far)
 Smartphone ownership              Smartphone ownership
 #1 Blackberry 19%                 #1 Apple 30%
 #2 Apple 18%                      #2 Blackberry 24%
 #3 Android 8%                     #3 Android 19%
 Most useful mobile features       Most useful mobile features
 #1 Course/info deadlines (79%)    #1 Course/info deadlines (81%)
 #2 Course/exam timetables (76%)   #2 Course/exam timetables (78%)
 #3 Accessing VLE (56%)            #3 Accessing VLE (77%)
 #4 Library account (48%)          #4 Library account (59%)
 #5 PC Availability (42%)          #5 PC Availability (39%)
 IT used several times a day       IT used several times a day
 #1 Websites (67%)                 #1 Websites (77%)
 #2 Email (51%)                    #2 Email (63%)
 #3 Facebook (49%)                 #3 Facebook (57%)
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Reported device ownership (Q4 2010)
 100%

 90%

 80%

 70%

 60%                                                                                         iPod Touch
 50%                                                                                         iPhone
                                                                                             Blackberry
 40%                                                                                         Android

 30%

 20%

 10%

  0%
        F < 20   M < 20   F 20-29 M 20-29 F 30-39 M 30-39           F 40+          M 40+
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Device-led interviews (Q1 2011)
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Mobile use when studying (Q4 2011)
   Checking deadlines/timetables
 Discussing/arranging coursework
Listening to music/blocking noise
     Accessing learning materials
           Looking up references
                     Taking notes
           Producing coursework
       Voting/interacting in class
        Commenting on learning

                                     0   10           20           30           40         50   60   70
                                                           % of respondents
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                              NonCommercial-ShareAlike 2.0 licence




Our response: phase 1 (in words)
? Getting the data our students want
   ¨C Developing personalized e-admin web services
     (deadlines, timetable, PC availability ¡­)
   ¨C Working with our Moodle partner ULCC to develop VLE
     web services (announcements, new resources ¡­)
? Giving access through multiple channels
   ¨C Working with oMbiel to develop CampusM (Moodle and
     personalized RSS feeds)
   ¨C Testing our new Moodle theme on a range of devices


                                                                           9
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Taken with the blackberry I was testing!




  http://lrt.mmu.ac.uk/w2c/2011/07/27/our-new-moodle-theme/
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                         NonCommercial-ShareAlike 2.0 licence




Our response: phase 1 (in a picture)
This work is licensed under a Attribution-
                                      NonCommercial-ShareAlike 2.0 licence




Our response: phase 2
? Pulling varied initiatives into a coherent mobile strategy
   ¨C so staff and students can see how they can contribute
? Improving service-oriented data delivery
   ¨C to ensure we can deliver what students want on varied platforms
? Improving mechanisms to learn from our students
   ¨C to ensure we can spot and respond to new patterns of use
? Planning holistically
   ¨C to ensure university provision complements students¡¯ own
     technology




                                                                                   12

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  • 1. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence UCISA Future is Mobile | MMU Case Study Birmingham | December 2011 Professor Mark Stubbs Head of Learning & Research Technologies m.stubbs@mmu.ac.uk | http://twitter.com/thestubbs Case Study Context | Surveys | Interviews | Response Tuesday, December 06, 2011 1
  • 2. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Case study: MMU ? Large, popular, multi-campus university ? 37,000+ students | 1,000+ courses | 7 sites ? Links with over 70 professional bodies and associations
  • 3. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Case study: MMU ? Changing ¨C New curriculum ¨C New admin processes and systems ¨C New learning and mobile technologies ¨C New quality processes ¨C New buildings ? Partnering ¨C With other Universities to understand students¡¯ mobile needs ¨C With the JISC to catalyze ambitious service-oriented e-admin ¨C With shared service providers to deliver solutions at scale quickly 3
  • 4. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Understanding students¡¯ mobile needs ? Multi-method approach triangulating surveys & interviews ? Standard survey questions agreed with other universities ¨C Device ownership & contract limitations ¨C Device usage & previous experience ¨C Preferences & priorities ? Self-selecting survey sample ¨C Followed a link from student portal ? Responses ¨C First term 2010: n=980 ¨C First term 2011: n=240 (ongoing) ? Find out more on our JISC Distributed VLE blog ¨C http://lrt.mmu.ac.uk/w2c 4
  • 5. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Survey results Q4 2010 (n = 980) Q4 2011 (n = 240 so far) Smartphone ownership Smartphone ownership #1 Blackberry 19% #1 Apple 30% #2 Apple 18% #2 Blackberry 24% #3 Android 8% #3 Android 19% Most useful mobile features Most useful mobile features #1 Course/info deadlines (79%) #1 Course/info deadlines (81%) #2 Course/exam timetables (76%) #2 Course/exam timetables (78%) #3 Accessing VLE (56%) #3 Accessing VLE (77%) #4 Library account (48%) #4 Library account (59%) #5 PC Availability (42%) #5 PC Availability (39%) IT used several times a day IT used several times a day #1 Websites (67%) #1 Websites (77%) #2 Email (51%) #2 Email (63%) #3 Facebook (49%) #3 Facebook (57%)
  • 6. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Reported device ownership (Q4 2010) 100% 90% 80% 70% 60% iPod Touch 50% iPhone Blackberry 40% Android 30% 20% 10% 0% F < 20 M < 20 F 20-29 M 20-29 F 30-39 M 30-39 F 40+ M 40+
  • 7. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Device-led interviews (Q1 2011)
  • 8. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Mobile use when studying (Q4 2011) Checking deadlines/timetables Discussing/arranging coursework Listening to music/blocking noise Accessing learning materials Looking up references Taking notes Producing coursework Voting/interacting in class Commenting on learning 0 10 20 30 40 50 60 70 % of respondents
  • 9. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Our response: phase 1 (in words) ? Getting the data our students want ¨C Developing personalized e-admin web services (deadlines, timetable, PC availability ¡­) ¨C Working with our Moodle partner ULCC to develop VLE web services (announcements, new resources ¡­) ? Giving access through multiple channels ¨C Working with oMbiel to develop CampusM (Moodle and personalized RSS feeds) ¨C Testing our new Moodle theme on a range of devices 9
  • 10. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Taken with the blackberry I was testing! http://lrt.mmu.ac.uk/w2c/2011/07/27/our-new-moodle-theme/
  • 11. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Our response: phase 1 (in a picture)
  • 12. This work is licensed under a Attribution- NonCommercial-ShareAlike 2.0 licence Our response: phase 2 ? Pulling varied initiatives into a coherent mobile strategy ¨C so staff and students can see how they can contribute ? Improving service-oriented data delivery ¨C to ensure we can deliver what students want on varied platforms ? Improving mechanisms to learn from our students ¨C to ensure we can spot and respond to new patterns of use ? Planning holistically ¨C to ensure university provision complements students¡¯ own technology 12