Katie Hogg is a London-based artist who founded the brand Leopards Lunch in 2012 to sell her illustrations online and at boutiques. Some of her career highlights include doing illustrations for Kopparberg cider's festival branding and working on a nail art lookbook for Paris Fashion Week. Though her parents worked in the arts, she did not initially consider it as a career after school. Now her goal is to expand her product line and have her work stocked at Liberty London. As a full-time artist, it has been financially difficult and she also does part-time work, but her husband is supportive of her career pursuits.