The document summarizes the process of creating three label designs to advertise different mental health websites. The student first researched three websites - Brook, Young Minds, and FRANK - and created mood boards to understand each site. They also researched Lucouzade drinks to create a label mood board. The student then found manipulated images to include. Using Mind Genius software, the student mapped out label ideas and drew inspiration from the mood boards. Finally, the labels were designed in Photoshop using the planned concepts and fitted to templates. While satisfied overall, the student notes they could have conducted more in-depth research.
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Lucouzade label attractor evaluation
1. Lucouzade Label Attractor Evaluation
For this assignment I had to research into three different websites, Brook, Young Minds and
FRANK. I then did some research into Lucouzade so I could then create three images
advertising these three different websites. I then created three moods about the different
websites this involved me researching into the three websites and finding out what they do
etc so I could add some information about that on to my mood boards. If I was to go back
and do this again I would add more information on to the mood boards and I would of
looked into these three websites better and got more information and a more valuable
insight into what they actually do to help people.
I then created a mood board for lucouzade to find out what type of drinks they do and who
their main target audience is I found this task quite easy as I already know about lucouzade
so this didn’t take me very long to create, although I did look at their website to see what
kind of designs they used this helped me gain a wider insight into who their target
audiences are.
For the next task I had to go on the internet and find some manipulated images and photos
that had been edited using photo shop and illustrator. I had to pick out the ones that I
thought were interesting and put them into a mood board I found this good because it gave
me a widen insight on what you can create using photo shop and illustrator.
I then went on the software mind genius where I mapped out my three ideas for my three
labels using a mind map. I created three branches on there and wrote a brief description on
what I would include in my three images. To do this task I had to really think about what I
wanted to include in my images to do this I looked back at my mood board to give me
inspiration on what to do my images like.
I then created my images and edited them on photo shop I didn’t add many effects to them
as I didn’t feel like they needed it and I didn’t want them to look over edited. I stuck to my
ideas that I mapped out on mind genius and I think they turned out pretty well. I then had to
add them to the three labels and I think they fitted into it quite well and I used the clone
tool to make them fit and blend into the label templates more. I feel like this assignment
went well as I stuck to my plan and I think my labels advertise the three websites clearly. I
think I could have done better by putting more research in to my mood boards and finding
out more about the three companies.