Cruise lines can increase revenues from shore side programs and economic impact for destinations by focusing on product innovation for night tours and amazing evening experiences. Some examples include a progressive dining experience in St.-Tropez, sumo wrestling tours in Kobe, performances by the Royal Andalusian School of Equestrian Art in Seville, and classical concerts in Ravello. Working with tour operators and destination management companies can help cruise lines develop attractive tourism offerings.
2. HOW TO HELP CRUISE LINES INCREASE THEIR
REVENUES FROM SHORE SIDE PROGRAMS
AND IN THE PROCESS
INCREASE THE ECONOMIC IMPACT TO THE
DESTINATION AND PROVIDERS