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Luis Ferraro - DG CONNECT - culture and creativity in the digital realm 062013

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Europeana Licensing
Europeana Licensing

This document discusses culture and creativity in the digital realm. It outlines how the digital environment has enabled unprecedented ways to search, combine, and reuse cultural works. This has created new opportunities for cultural institutions to digitize and make cultural heritage accessible online. The Europeana portal is highlighted as a central access point and digital library for Europeans' cultural works. Challenges remain around copyright issues and ensuring the long-term sustainability of efforts to digitize and provide access to Europe's cultural heritage online.

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Culture and Creativity in the digital realm - a boost from the past Luis Ferr達o Creativity Unit DG Communications Networks, Content and Technology Europeana Licensing Workshop Luxembourg, 13-14 June 2013 1
Culture EU competence: 'support, coordinate or complement' The Union shall contribute to the flowering of the cultures of the Member States, while respecting their national and regional diversity and at the same time bringing the common cultural heritage to the fore. Action of the Union shall bein the following areas: improvement of the knowledge and dissemination of the culture and history of the European peoples, Conservation and safeguarding of cultural heritage of European significance 2
"the evolution of art, science, religion, philosophy, and social thoughtthe living pastform the substance of what is now called 'the culture'." " Culture is what makes life worth living." Culture as the 'living past' 3
The digital realm: - a game-change for culture connected, distributed environment (www, open platforms, interfaces, smart spaces) unprecedented ways to search, combine and reuse (data- and text mining, mash-ups, crowdsourcing, geo-location tools) real time, multi-layer, world-wide interactions (social networks, web fora, wikis, blogs, P2P and UGC platforms...) 4
creativity The complexity dimension: creation as an incremental, mutually enriching process emphasis on interactions (social communities, collective intelligence, collaborative design) emergence and sistemic effects (whole more than sum of parts) 5
and the creative sector Unprecedented possibilities to: help cultural institutions in digitising/preserving CH make digitised CH generally accessible to all (regardless of time, distance, physical or other constraints) use, share, combine, aggregate and disseminate CH re-use CH to develop new content, tools and applications 6
Europe 2020 strategy Digitisation and online accessibility of cultural heritage is firmly anchored in Europe 2020 strategy and flagship initiatives Digital Agenda for Europe and Innovation Union. It is also a building block of the Open data strategy launched in December 2011 (e.g. proposed extension of the Directive on re-use of Public Sector Information to cultural content) 7
Europe 2020 strategy (2) 5 interrelated targets for an innovative, knowledge-based economy, incl.: 3% of GDP in R&D 40% share of population aged 30-34 with tertiary education 75% the employment rate of population aged 20-64 7 flagship initiatives, including: an Innovation Union a Digital Agenda for Europe (DAE) Mobilizing all instruments and policies, such as: internal market and competition budget (structural funds, Horizon 2020, Connecting Europe Facility) trade policy and external relations public procurement 8
Digital Agenda for Europe One of the 7 flagship initiatives of the Europe 2020 strategy - 101 specific actions, including 31 legal proposals A vibrant digital single market Fast and ultra fast Internet access Using ICT to help society Promote digital literacy, qualifications and inclusion Interoperabilit y and standards Trust and security Research and 9
Objectives maximize the economic and social potential of ICT Internet vital for business, work, leasure, communications and free expression stimulate innovation and economic growth and improving the daily life of citizens and companies reply to Europes main societal changes and offer Europeans a better quality of life: eHealth efficient transport solutions cleaner environment new ways of communicating easier access to public services and cultural content 10
Obstacles fragmented digital markets lack of interoperability cyber-criminality and risk of network security lack of investment in networks insufficient R&D lack of digital literacy and qualifications fragmented replies to societal challenges: climate change and other pressures on environment ageing population and growing health care costs need for more efficient public services integration of handicaped persons digitisation of Europes cultural heritage and its availability for present and future generations 11
Digital knowledge infrastructure - building blocks broadband, fast internet & accessible mobile networks interoperability of formats and applications online public services wide access to public and scientific data (open data)* online accessibility to cultural heritage comprehensive, reliable and affordable platforms for web search and interactions (incl. rights clearance) 12
Culture heritage in the digital economy Cultural heritage as expression of European identity, diversity and wealth (global asset) Digital access to CH breathes new life into material from the past, turning it into: formidable asset for the individual user important building block of the digital economy material can be reused in new ways for developing: learning and educational content documentaries, tourism applications games, animations and a wealth of other web services & apps 13
Connecting Europe Facility - access to digital resources of European heritage Core service platform (www.europeana.eu) continuous coordination, operation, maintenance, enhancement and promotion of the central services of the Europeana portal ( www.europeana.eu ) infrastructure and related networks Generic services aggregation of content crowd-sourcing facilities user-friendly services; cross-language access exchange of rights information and licensing mechanisms competence centres on digitisation and preservation of digital CH content repositories for cultural institutions and user-generated content 14 As per CEF proposal > reassessment in view of MFF budget cuts in progress
Bringing Europe's cultural heritage online 2006: Commission Recommendation on digitisation and online accessibility of cultural material and digital preservation main developments since 2006: Launch of Europeana (2008) Digital Agenda for Europe (2010) MoU on out-of-commerce works (2011) Comit辿 des Sages Report The New Renaissance (2011) Directive 2012/28/EU on orphan works Commission Recommendation 2011/711/EU 15
Comit辿 des Sages Report (2011) public domain material: make CH digitised with public funds as widely available as possible avoid use of intrusive watermarks or other use-restricting means metadata related to digitised objects produced by cultural institutions widely and freely available for re-use in 息 works: avoid future orphan works Collective licensing solutions + window of opportunity for digitisation and cross-border access of out-of-commerce works backed by legislation to digitise and bring them online, if rightholders and commercial providers do not do so Europeana: to become the reference point for cultural content online public funding for digitisation conditional on subsequent free accessibility through Europeana linking main digitisation activities of Europe's cultural heritage all public domain masterpieces brought into Europeana by 201616
Digitisation and online accessibility further develop the planning and monitoring of digitisation of cultural material encourage partnerships between cultural institutions and the private sector stimulate new uses of cultural material under fair & balanced PPPs make use of EU's structural funds to co-finance digitisation activities optimise use of digitisation capacity to achieve economies of scale (pooling cultural institutions' digitisation efforts, cross-border colaboration) improve access to and use of digitised cultural material in the public domain Improve conditions for digitisation and online accessibility of in 息 material contribute to the further development of Europeana 30 m objects accessible through Europeana by 2015, incl. 2m AV and all PD masterpieces 17
Facilitating rights clearance ARROW -Accessible Registries of Rights Information and Orphan Works towards Europeana books four countries pilot: UK, F, D, SP (2009-2011) ARROW Plus (April/2011-Set/2013) wider geographical coverage embedded images FORWARD AV material 18
Europeana Europe's digital library, archive & museum More openess open government licences More transparency Open data portals More reusability Open, machine-readable formats Downwards trend on charging Wider scope cultural institutions (libraries, archives, museums) 19
Europeana Access point to cultural heritage Hub for the creative industries, which already account for ca. 4% of EU GDP and jobs Funding proposal through 'Connecting Europe Facility' (2014 2020) 20
The Europeana ecosystem - aggregators 21
Some challenges In 息 works Orphan works Out-of-commerce works Digital rights clearing platforms AV material (under-represented) Access/re-use: visibility/usability (multilingualism, search quality, resolution) EDM/LOD deployment Rights labelling ca. 1/3 of objects un-marked* Scalability and Sustainability 22
ESMAE Escola Superior de M炭sica, Artes e Espet叩culo do Porto (PT) 2,487 objects 23
To know more https://ec.europa.eu/digital-agenda/en/creativity-m http://www.europeana.eu/portal http://ec.europa.eu/licences-for-europe-dialogue/e THANK YOU FOR YOUR ATTENTION! 24

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Luis Ferraro - DG CONNECT - culture and creativity in the digital realm 062013

  • 1. Culture and Creativity in the digital realm - a boost from the past Luis Ferr達o Creativity Unit DG Communications Networks, Content and Technology Europeana Licensing Workshop Luxembourg, 13-14 June 2013 1
  • 2. Culture EU competence: 'support, coordinate or complement' The Union shall contribute to the flowering of the cultures of the Member States, while respecting their national and regional diversity and at the same time bringing the common cultural heritage to the fore. Action of the Union shall bein the following areas: improvement of the knowledge and dissemination of the culture and history of the European peoples, Conservation and safeguarding of cultural heritage of European significance 2
  • 3. "the evolution of art, science, religion, philosophy, and social thoughtthe living pastform the substance of what is now called 'the culture'." " Culture is what makes life worth living." Culture as the 'living past' 3
  • 4. The digital realm: - a game-change for culture connected, distributed environment (www, open platforms, interfaces, smart spaces) unprecedented ways to search, combine and reuse (data- and text mining, mash-ups, crowdsourcing, geo-location tools) real time, multi-layer, world-wide interactions (social networks, web fora, wikis, blogs, P2P and UGC platforms...) 4
  • 5. creativity The complexity dimension: creation as an incremental, mutually enriching process emphasis on interactions (social communities, collective intelligence, collaborative design) emergence and sistemic effects (whole more than sum of parts) 5
  • 6. and the creative sector Unprecedented possibilities to: help cultural institutions in digitising/preserving CH make digitised CH generally accessible to all (regardless of time, distance, physical or other constraints) use, share, combine, aggregate and disseminate CH re-use CH to develop new content, tools and applications 6
  • 7. Europe 2020 strategy Digitisation and online accessibility of cultural heritage is firmly anchored in Europe 2020 strategy and flagship initiatives Digital Agenda for Europe and Innovation Union. It is also a building block of the Open data strategy launched in December 2011 (e.g. proposed extension of the Directive on re-use of Public Sector Information to cultural content) 7
  • 8. Europe 2020 strategy (2) 5 interrelated targets for an innovative, knowledge-based economy, incl.: 3% of GDP in R&D 40% share of population aged 30-34 with tertiary education 75% the employment rate of population aged 20-64 7 flagship initiatives, including: an Innovation Union a Digital Agenda for Europe (DAE) Mobilizing all instruments and policies, such as: internal market and competition budget (structural funds, Horizon 2020, Connecting Europe Facility) trade policy and external relations public procurement 8
  • 9. Digital Agenda for Europe One of the 7 flagship initiatives of the Europe 2020 strategy - 101 specific actions, including 31 legal proposals A vibrant digital single market Fast and ultra fast Internet access Using ICT to help society Promote digital literacy, qualifications and inclusion Interoperabilit y and standards Trust and security Research and 9
  • 10. Objectives maximize the economic and social potential of ICT Internet vital for business, work, leasure, communications and free expression stimulate innovation and economic growth and improving the daily life of citizens and companies reply to Europes main societal changes and offer Europeans a better quality of life: eHealth efficient transport solutions cleaner environment new ways of communicating easier access to public services and cultural content 10
  • 11. Obstacles fragmented digital markets lack of interoperability cyber-criminality and risk of network security lack of investment in networks insufficient R&D lack of digital literacy and qualifications fragmented replies to societal challenges: climate change and other pressures on environment ageing population and growing health care costs need for more efficient public services integration of handicaped persons digitisation of Europes cultural heritage and its availability for present and future generations 11
  • 12. Digital knowledge infrastructure - building blocks broadband, fast internet & accessible mobile networks interoperability of formats and applications online public services wide access to public and scientific data (open data)* online accessibility to cultural heritage comprehensive, reliable and affordable platforms for web search and interactions (incl. rights clearance) 12
  • 13. Culture heritage in the digital economy Cultural heritage as expression of European identity, diversity and wealth (global asset) Digital access to CH breathes new life into material from the past, turning it into: formidable asset for the individual user important building block of the digital economy material can be reused in new ways for developing: learning and educational content documentaries, tourism applications games, animations and a wealth of other web services & apps 13
  • 14. Connecting Europe Facility - access to digital resources of European heritage Core service platform (www.europeana.eu) continuous coordination, operation, maintenance, enhancement and promotion of the central services of the Europeana portal ( www.europeana.eu ) infrastructure and related networks Generic services aggregation of content crowd-sourcing facilities user-friendly services; cross-language access exchange of rights information and licensing mechanisms competence centres on digitisation and preservation of digital CH content repositories for cultural institutions and user-generated content 14 As per CEF proposal > reassessment in view of MFF budget cuts in progress
  • 15. Bringing Europe's cultural heritage online 2006: Commission Recommendation on digitisation and online accessibility of cultural material and digital preservation main developments since 2006: Launch of Europeana (2008) Digital Agenda for Europe (2010) MoU on out-of-commerce works (2011) Comit辿 des Sages Report The New Renaissance (2011) Directive 2012/28/EU on orphan works Commission Recommendation 2011/711/EU 15
  • 16. Comit辿 des Sages Report (2011) public domain material: make CH digitised with public funds as widely available as possible avoid use of intrusive watermarks or other use-restricting means metadata related to digitised objects produced by cultural institutions widely and freely available for re-use in 息 works: avoid future orphan works Collective licensing solutions + window of opportunity for digitisation and cross-border access of out-of-commerce works backed by legislation to digitise and bring them online, if rightholders and commercial providers do not do so Europeana: to become the reference point for cultural content online public funding for digitisation conditional on subsequent free accessibility through Europeana linking main digitisation activities of Europe's cultural heritage all public domain masterpieces brought into Europeana by 201616
  • 17. Digitisation and online accessibility further develop the planning and monitoring of digitisation of cultural material encourage partnerships between cultural institutions and the private sector stimulate new uses of cultural material under fair & balanced PPPs make use of EU's structural funds to co-finance digitisation activities optimise use of digitisation capacity to achieve economies of scale (pooling cultural institutions' digitisation efforts, cross-border colaboration) improve access to and use of digitised cultural material in the public domain Improve conditions for digitisation and online accessibility of in 息 material contribute to the further development of Europeana 30 m objects accessible through Europeana by 2015, incl. 2m AV and all PD masterpieces 17
  • 18. Facilitating rights clearance ARROW -Accessible Registries of Rights Information and Orphan Works towards Europeana books four countries pilot: UK, F, D, SP (2009-2011) ARROW Plus (April/2011-Set/2013) wider geographical coverage embedded images FORWARD AV material 18
  • 19. Europeana Europe's digital library, archive & museum More openess open government licences More transparency Open data portals More reusability Open, machine-readable formats Downwards trend on charging Wider scope cultural institutions (libraries, archives, museums) 19
  • 20. Europeana Access point to cultural heritage Hub for the creative industries, which already account for ca. 4% of EU GDP and jobs Funding proposal through 'Connecting Europe Facility' (2014 2020) 20
  • 21. The Europeana ecosystem - aggregators 21
  • 22. Some challenges In 息 works Orphan works Out-of-commerce works Digital rights clearing platforms AV material (under-represented) Access/re-use: visibility/usability (multilingualism, search quality, resolution) EDM/LOD deployment Rights labelling ca. 1/3 of objects un-marked* Scalability and Sustainability 22
  • 23. ESMAE Escola Superior de M炭sica, Artes e Espet叩culo do Porto (PT) 2,487 objects 23