Microsoft held the launch event for the Lumia 640 and 640 XL smartphones in New Delhi. We MediaWorks was hired to plan and execute the event, which brought together press and bloggers for the first time. The goal was to showcase Microsoft's productivity services like Office 365 and OneNote without conventional device demos. We MediaWorks created an interactive concept with different experience zones and seating to make the event refreshing for the audience. Key opinion leaders were given the new Lumia devices in advance and shared positive feedback about being able to access a "complete office in their pocket". The interactive format and zones were well received by Microsoft, media, and bloggers.