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YOUR VIRTUAL CINEMA
IN A CLICK!
LUMIERE

IL MERCATO DELL AUDIOVISIVO IN ITALIA
THE

AUDIO VISUAL MARKET
IN ITALY
 2,5 million movies are estimated to be watched on a daily basis
 250.166 cinema tickets are sold per day source: Unit di Studi congiunta DG Cinema/ANICA
 1 in 2 people declares to utilize Digital Piracy source: EU Parliament study Content 鍖at-rate:A solution to illegal 鍖le-sharing?

In 2011 only, the top three digital piracy
websites (rapidshare.com, megavideo.com,
megaupload.com) Jointly collected more
than

YOUTUBE MOVIES
PHENOMENON

21 BILLION VISITS

source: EU Parliament study Content 鍖at-rate:A solution to illegal
鍖le-sharing?

 Benvenuti al sud 62,186 views in one month
 Fantozzi 1,965,934 views in one year
 Armageddon 313,232 views in two months
Latest update: 2013, June 18th

::ITALIAN SUBS ADDICTED::
The Italian Subtitles Community,
marks

1 MILLION
accesses/month

(data: 2013)

A damage worth

2,5 Billion

Euros/year
(Aurelio De Laurentiis)
LUMIERE

Watching online movies is...
fast
easy
enjoyable
But in most cases

ILLEGAL

Even the good become pirates in a
world where the rules seem absurd
LUMIERE

COMPETITORS
Several online streaming platforms are already in place, but
NO ONE-STOP SHOP EXIST, ABLE TO PROVIDE:

FREE ACCESS
TECHINCAL QUALITY
WIDE CATALOGUE AND LANGUAGE CHOICE
LEGAL COMPLIANCE
USER- FRIENDLINESS
ANY OF THOSE HAS GOT PROS AND CONS,
BUT WHO OWNS ALL OF THE NEEDED FEATURES?
LUMIERE

LUMIERE

YOUR VIRTUAL CINEMA IN A CLICK!

Lumi竪re is an online platform which enables internet users to access movies, TV series
and many more audio-visual contents free of charge and completely legally, as the
income required to cover costs and pay copyrighters out relies on banners and video ads
before and during the content.
Lumi竪re is not a web-TV, its nature rather recalls a virtual, on-line video collection, completely legal, free of
charge and allowing anyone to freely access the contents, by relying on a 鍖nancially viable system.

BUT I T W O R K ?
HOW DOES
LUMIERE

LUMIERE

YOUR VIRTUAL CINEMA IN A CLICK !

LUMIERE GOES

WWW

USERS CAN WATCH CONTENTS FOR FREE

WIN !

DISTRIBUTORS AND PRODUCERS GET THE ROYALTIES OTHERWISE LOST IN PIRACY
ADVERTISERS CAN ACCESS A HIGHLY TARGETED AUDIENCE

WIN !

WIN !
LUMIERE

CURRENT SYSTEM

Once the movie is released, two ways are availble to the user for
online watching. The 鍖rst one is through illegal ways (piracy), which
implies an obvious 鍖nancial loss for the producers. The alternative
way is to use legal streaming websites; this choice, however,
proves to be particularly expensive for the user, who has therefore
very little incentive to go down that road. As a consequence, only a
very little portion of the Market pursues the latter, thus missing
most of the online video streaming potential

MOVIE
LEGAL AND ILLEGAL VIEWS
INVESTIMENTS IN NEW PRODUCTIONS
CONTRAST PIRACY

DECREASED ILLEGAL VIEW

ILLEGAL PLATFORM

PRODUCTION
AND RIGHTS HOLDERS

VIEWERS

NO REVENUE FOR PRODUCTIONS

LUMIERE SYSTEM
LEGAL VIEW

STREAMING

ROYALTIES

REVENUES

LUMIRE
ADS AND SUBSCRIPTIONS

MOVIE
LEGAL AND ILLEGAL VIEWS
INVESTIMENTS IN NEW PRODUCTIONS
PIRACY

LEGAL VIEW

ILLEGAL PLATFORM

VIEWERS

CURRENT SYSTEM

NO REVENUE FOR PRODUCTIONS

PRODUCTION
AND RIGHTS HOLDERS

ROYALTIES
ILLEGAL VIEW

REVENUES
LEGAL
PLATFORM

COST OF A SINGLE MOVIE RENTING OUT OF MARKET

LUMIERE SYSTEM
Lumi竪re System manages to capture a way larger Market
share, due to the advertising and the 鍖at fees, thus 鍖ghting
piracy on its own strength, i.e. the free availability of contents!
This feeds a virtuos cycle generating a signi鍖cant revenues,
which can then be in turn shared with producers and copyright
owners.
LUMIERE

ENJOY
A CONTENT

HOW CAN YOU

Major competitors to beat are not legal online streaming portals, but the multitude of pirate websites which currently own the
almost totality of the Market. Lumi竪re, besides the legal compliance, leverages the free access in order succed, thus reading
current audio-visual Market dynamics and anticipating future trends. But what Lumi竪res competitive advantage is?

ILLEGAL STREAMING

E
YABL
ENJO

L
LEGA

NDLY
-FRIE
USER

SAFE

XING
RELA

ALITY
HI QU

MOVIE

ITIVE
INTU

USER

FAST

ces
nterfa
ndly i
unfrie
User-

Illegal

reat
are th
malw

sites
l web
xterna
g to e
irectin
al re-d
Sever

d
ity an
secur
Little

e
ing tim
buffer
Long

uality
Low q

hes
searc

p
overla
/spam
rtising
Adve

e web
ersom
Cumb

USER

LUMIERE STREAMING

MOVIE

Lumi竪re pays the user experience extreme importance, by simulating a
remote-like ownership of a wide catalogue of contents easily searchable
of the content on his/her own hard disk.
LUMIERE

ENJOY
A CONTENT

HOW CAN YOU

Lumi竪re is a multi-functional platform,
ful鍖lling in a unique virtual space all of the
users audio-visual entertainment needs.
Special attention is paid to Lumi竪res
homepage, which recalls a media player.
ACCESS

LUMIERE

ALTERNATIVES

WHICH DO YOU HAVE?
Lumiere relies on the freemium approach, i.e. a blend of free and fee-based subscriptions. The
login happens by either a simple sign-up or using the account of one of the major social networks.
A THREE-LAYERS OFFER IS AVAILABLE TO THE USER: freeLUM, LUMore, vipLUM

freeLUM
subscription

LUMore
subscription

vipLUM
subscription

All freeLUM features +
 Completely free of charge
 14 hours of contents/week
(up to 3 hours max per day)
 Standard Definition
contents.
 Switch language
and add subtitles feature

All LUMore features +

 4,99/month
28 hours of
contents/week.
 No banners or advertsing.
 Preview contents.
 Possibility to interrupt
subscription at any time.
 Standard Definition and

 11,99/month
 Unlimited access to
contents
 BD or DVD menu access,
so including special
features, interviews and
backstage.
 Standard Definition, High

 Cinema card 2x1.

Definition 4K contents.
 Cinema card 2X1.
LUMIERE

CONTENTS
WHICH
ARE AVAILABLE
FOR YOU

TO ENJOY ?
Lumi竪re aims at having a main-stream offer, without leaving aside the several cinema market
niches already existing. Therefore experimental, cult and art movies, but also audio-visual
contents currently not being distributed through the standard channels due to the high costs,
which are obviously unbearable for independent productions.
Lumi竪re contents are mainly :

FULL-LENGTH MOVIES
At a later stage, and with the intent of expanding the potential audience to the possible extent, the catalogue will be complemented by:

SHORT FILMS, TV-SERIES, DOCUMENTARIES, BACKSTAGE, ARTISTIC VIDEOS,
RECORDS OF STAGE SHOWS AND OPERAS
OPPORTUNITIES

LUMIERE

Lumi竪res
community
plays a critical role in the
success of the portal. By
using the social area,
users will be able not only
to review and recommend
movies, but also to build
new contents starting as
of the original ones. All of
this in full compliance with
the agreements stipulated
with the copyright owners,
and actually generating
additional revenues for
them.

 Wall showing whatever is posted by your own contacts,
or other users about the contents youre interested in.
 Festival Page and Production Page
 Possibility to create discussion forums and pages.
 Spoiler-free or spoiler-alert marks
 Feature to enable/disable Audio and Video comments
on the content performed by users who are following it.
 HIPERLINKS among cuts from different movies
 QUOTE-LUM, sharing of quotes sourced from movies.
 Video-reviews section: 1 minute video-reviews by users.
 Frametribute section.
 Videotribute section.
 Feature to re-double movie cuts.
 ANIME-LUM  creation of anime, quotes,
rankings and user movie-lists
 SYNCHRO-LUM.
LUMIERE

OPPORTUNITIES

 FRAMETRIBUTE SECTION: selection of a frame and
possibility to edit it online by using an embedded
photo-editing software (e.g.: adding writings or cutting
pictures off the frame, etc.)
 VIDEOTRIBUTE SECTION: selection of a movie section
and possibility to share it on most important social
networks. Feature to edit and assemble cuts from
different movies and share the outcome (royalties paid
based on views)

 SYNCHRO-LUM: View of the movie in synch among
multiple users connected from afar, with live chat and
smart software allowing spoken interaction in the
course of the view itself.
LUMIERE

CONTEST
CROWDFUNDING

Lumi竪res contests and ad-sponsored ones
will be launched on a regular basis, after
stipulating sponsorship agreements with
the partnering brands.
Crowd-founding: three subjects will be
periodically selected as potential plots for
movies or web-series; eventually the most
funded ones are realized, in co-production
with Lumi竪re. The break-through is also
represented by the opportunity for the
funding users to earn, proportionally to the
invested share, based on the revenues that
the newly created content will generate on
the portal or in movie theaters,
thus generating a virtuous cycle
At a later stage it is foreseen the
and movie theaters partnering with Lumi竪re.
LUMIERE

USERS RAMP-UP OVER TIME
Based on pre-lauch effort, it is estimated an amount of 2500 users by the end of the 鍖rst operating month. During the rest of the Launch
phase (Months 2-5) it is expected a growth rate doublingh on a monthly basis. During the 鍖rst 10 months of the Growth phase (Months
6-15) a 130% monthly growth rate increase is plotted.
For the following eight months (Months 16-23) the user acquisition rate is expected to decrease by around 50.000 users per month, until
the stabilization of the acquisition rate in around 100.000 users/month (Months 24-35) and the eventual Market saturation by Month 36

Users ramp-up over time
7,000,000
6,000,000
5,000,000
4,000,000
3,000,000
2,000,000
1,000,000
-

LAUNCH

GROWTH

MATURITY
LUMIERE
Pro鍖t analysis: monthly and cumulated net pro鍖t
By analyzing Lumi竪res pro鍖t on a monthly basis, it is visible that the platform starts turning an increasingly positive margin as of Month 12 (鍖fteenth
month since initial funding), with full recovery of the initial investment, calcuated in around 2 Million Euros, upon month 16 (nineteenth month since
initial funding).
The estimated total return of the investment, within the 鍖rst 36 operating months of Lumi竪re (39 since initial funding) is expected to approach 45.5
Million Euros.
 2,000,000
 1,500,000
 1,000,000
 500,000
- 500,000

Net Pro鍖t
Cumulated Pro鍖t

- 1,000,000
- 1,500,000
- 2,000,000

Month 36

Month 35

Month 34

Month 33

Month 32

Month 31

Month 30

Month 29

Month 28

Month 27

Month 26

Month 25

Month 24

Month 23

Month 22

Month 21

Month 20

Month 19

Month 18

Month 17

Month 16

Month 15

Month 14

Month 13

Month 12

Month 11

Month 10

Month 9

Month 8

Month 7

Month 6

Month 5

Month 4

Month 3

Month 2

Month 1

Month -1

Month -2

Month -3

- 2,500,000
LUMIERE
1%
0%

0%
3%

0%
Infrastructure

TOTAL COSTS
BREAK-DOWN

Marketing

34%

Scouting, Travel & Expenses
Organization
Administration
Copyright royalties
59%
3%

Servers
Financial

AROUND 60% OF TOTAL LUMIRES COST IS MADE
OF COPYRIGHT ROYALTIES, THUS CONFIRMING THE
WWW APPROACH AS THE KEY FOCUS AND SUCCESS
FACTOR FOR THE PLATFORM
LUMIERE

MOVIE FESTIVALS

Direct scouting and pre-view movie selection, matched with ad-hoc
events on the platform by the end of each Festival followed-through
by Lumi竪res Team (e.g. Venice Festival week in September).

MOVIE THEATERS

PARTNERSHIPS

Lumi竪re does not compete with movie theaters as such, but actually
acts as an enabler incentivizing customers to enjoy traditional cinema,
by creating a network of partner movie theaters, whereby it will be
possible to:
Enjoy discounts and advantages for Lumi竪re paying subscribers
Distribute Lumi竪res pre-view movie selection (digital cinemas only).

SPONSORSHIPS

Establishment of sponsorship relationships with brands directly
related to the entertainment and home-theatre Market (food industry,
soft and energy drinks, alcohol and spirits, self-medication products
(OTC), TV stations, etc.)
LUMIERE

MIRKO SENATORE

DANIELE ESPOSITO

Strategic and Operational roles in Fortune
500 Company (current employment),
Management consultancy, Very advanced
project management skills.
mirko.senatore2012@gmail.com
+32 472 850618

Several support roles in cinema and
audio-visual industry, as production
inspector, coordinator and director.
d.esposito107@gmail.com
+39 392 3536852

MARCO SABINO

LUCA AMODIO

Roles in any Communication 鍖elds, Image
Director in several movies.
Currently Art Director at Studio Stratego
Marketing & Comunicazione.
marsab@email.it
+39 340 6014613

Support to several festivals, culture fostering
centers and Opera direction . Multiple roles
involving end-customer direct interface.
luca.amodio@studio.unibo.it
+39 328 8163363

Executive Chairman

Chief Operating Of鍖cer

Chief Visionary Of鍖cer

Chief Communication Of鍖cer

QUESTIONS? write at:
info@lumiereproject.com
LUMIERE

IN SUMMARY
Accessibility
Completeness
Quality
Legal Compliance
Innovation
Synergies
Advantages for all involved parties
Accessible level of investment
Fast RETURN ON INVESTMENT

LUMIRE

LETS RE-INVENT CINEMA...Together !
YOUR VIRTUAL CINEMA
IN A CLICK!

More Related Content

Lumiere in 21 際際滷s

  • 2. LUMIERE IL MERCATO DELL AUDIOVISIVO IN ITALIA THE AUDIO VISUAL MARKET IN ITALY 2,5 million movies are estimated to be watched on a daily basis 250.166 cinema tickets are sold per day source: Unit di Studi congiunta DG Cinema/ANICA 1 in 2 people declares to utilize Digital Piracy source: EU Parliament study Content 鍖at-rate:A solution to illegal 鍖le-sharing? In 2011 only, the top three digital piracy websites (rapidshare.com, megavideo.com, megaupload.com) Jointly collected more than YOUTUBE MOVIES PHENOMENON 21 BILLION VISITS source: EU Parliament study Content 鍖at-rate:A solution to illegal 鍖le-sharing? Benvenuti al sud 62,186 views in one month Fantozzi 1,965,934 views in one year Armageddon 313,232 views in two months Latest update: 2013, June 18th ::ITALIAN SUBS ADDICTED:: The Italian Subtitles Community, marks 1 MILLION accesses/month (data: 2013) A damage worth 2,5 Billion Euros/year (Aurelio De Laurentiis)
  • 3. LUMIERE Watching online movies is... fast easy enjoyable But in most cases ILLEGAL Even the good become pirates in a world where the rules seem absurd
  • 4. LUMIERE COMPETITORS Several online streaming platforms are already in place, but NO ONE-STOP SHOP EXIST, ABLE TO PROVIDE: FREE ACCESS TECHINCAL QUALITY WIDE CATALOGUE AND LANGUAGE CHOICE LEGAL COMPLIANCE USER- FRIENDLINESS ANY OF THOSE HAS GOT PROS AND CONS, BUT WHO OWNS ALL OF THE NEEDED FEATURES?
  • 5. LUMIERE LUMIERE YOUR VIRTUAL CINEMA IN A CLICK! Lumi竪re is an online platform which enables internet users to access movies, TV series and many more audio-visual contents free of charge and completely legally, as the income required to cover costs and pay copyrighters out relies on banners and video ads before and during the content. Lumi竪re is not a web-TV, its nature rather recalls a virtual, on-line video collection, completely legal, free of charge and allowing anyone to freely access the contents, by relying on a 鍖nancially viable system. BUT I T W O R K ? HOW DOES
  • 6. LUMIERE LUMIERE YOUR VIRTUAL CINEMA IN A CLICK ! LUMIERE GOES WWW USERS CAN WATCH CONTENTS FOR FREE WIN ! DISTRIBUTORS AND PRODUCERS GET THE ROYALTIES OTHERWISE LOST IN PIRACY ADVERTISERS CAN ACCESS A HIGHLY TARGETED AUDIENCE WIN ! WIN !
  • 7. LUMIERE CURRENT SYSTEM Once the movie is released, two ways are availble to the user for online watching. The 鍖rst one is through illegal ways (piracy), which implies an obvious 鍖nancial loss for the producers. The alternative way is to use legal streaming websites; this choice, however, proves to be particularly expensive for the user, who has therefore very little incentive to go down that road. As a consequence, only a very little portion of the Market pursues the latter, thus missing most of the online video streaming potential MOVIE LEGAL AND ILLEGAL VIEWS INVESTIMENTS IN NEW PRODUCTIONS CONTRAST PIRACY DECREASED ILLEGAL VIEW ILLEGAL PLATFORM PRODUCTION AND RIGHTS HOLDERS VIEWERS NO REVENUE FOR PRODUCTIONS LUMIERE SYSTEM LEGAL VIEW STREAMING ROYALTIES REVENUES LUMIRE ADS AND SUBSCRIPTIONS MOVIE LEGAL AND ILLEGAL VIEWS INVESTIMENTS IN NEW PRODUCTIONS PIRACY LEGAL VIEW ILLEGAL PLATFORM VIEWERS CURRENT SYSTEM NO REVENUE FOR PRODUCTIONS PRODUCTION AND RIGHTS HOLDERS ROYALTIES ILLEGAL VIEW REVENUES LEGAL PLATFORM COST OF A SINGLE MOVIE RENTING OUT OF MARKET LUMIERE SYSTEM Lumi竪re System manages to capture a way larger Market share, due to the advertising and the 鍖at fees, thus 鍖ghting piracy on its own strength, i.e. the free availability of contents! This feeds a virtuos cycle generating a signi鍖cant revenues, which can then be in turn shared with producers and copyright owners.
  • 8. LUMIERE ENJOY A CONTENT HOW CAN YOU Major competitors to beat are not legal online streaming portals, but the multitude of pirate websites which currently own the almost totality of the Market. Lumi竪re, besides the legal compliance, leverages the free access in order succed, thus reading current audio-visual Market dynamics and anticipating future trends. But what Lumi竪res competitive advantage is? ILLEGAL STREAMING E YABL ENJO L LEGA NDLY -FRIE USER SAFE XING RELA ALITY HI QU MOVIE ITIVE INTU USER FAST ces nterfa ndly i unfrie User- Illegal reat are th malw sites l web xterna g to e irectin al re-d Sever d ity an secur Little e ing tim buffer Long uality Low q hes searc p overla /spam rtising Adve e web ersom Cumb USER LUMIERE STREAMING MOVIE Lumi竪re pays the user experience extreme importance, by simulating a remote-like ownership of a wide catalogue of contents easily searchable of the content on his/her own hard disk.
  • 9. LUMIERE ENJOY A CONTENT HOW CAN YOU Lumi竪re is a multi-functional platform, ful鍖lling in a unique virtual space all of the users audio-visual entertainment needs. Special attention is paid to Lumi竪res homepage, which recalls a media player.
  • 10. ACCESS LUMIERE ALTERNATIVES WHICH DO YOU HAVE? Lumiere relies on the freemium approach, i.e. a blend of free and fee-based subscriptions. The login happens by either a simple sign-up or using the account of one of the major social networks. A THREE-LAYERS OFFER IS AVAILABLE TO THE USER: freeLUM, LUMore, vipLUM freeLUM subscription LUMore subscription vipLUM subscription All freeLUM features + Completely free of charge 14 hours of contents/week (up to 3 hours max per day) Standard Definition contents. Switch language and add subtitles feature All LUMore features + 4,99/month 28 hours of contents/week. No banners or advertsing. Preview contents. Possibility to interrupt subscription at any time. Standard Definition and 11,99/month Unlimited access to contents BD or DVD menu access, so including special features, interviews and backstage. Standard Definition, High Cinema card 2x1. Definition 4K contents. Cinema card 2X1.
  • 11. LUMIERE CONTENTS WHICH ARE AVAILABLE FOR YOU TO ENJOY ? Lumi竪re aims at having a main-stream offer, without leaving aside the several cinema market niches already existing. Therefore experimental, cult and art movies, but also audio-visual contents currently not being distributed through the standard channels due to the high costs, which are obviously unbearable for independent productions. Lumi竪re contents are mainly : FULL-LENGTH MOVIES At a later stage, and with the intent of expanding the potential audience to the possible extent, the catalogue will be complemented by: SHORT FILMS, TV-SERIES, DOCUMENTARIES, BACKSTAGE, ARTISTIC VIDEOS, RECORDS OF STAGE SHOWS AND OPERAS
  • 12. OPPORTUNITIES LUMIERE Lumi竪res community plays a critical role in the success of the portal. By using the social area, users will be able not only to review and recommend movies, but also to build new contents starting as of the original ones. All of this in full compliance with the agreements stipulated with the copyright owners, and actually generating additional revenues for them. Wall showing whatever is posted by your own contacts, or other users about the contents youre interested in. Festival Page and Production Page Possibility to create discussion forums and pages. Spoiler-free or spoiler-alert marks Feature to enable/disable Audio and Video comments on the content performed by users who are following it. HIPERLINKS among cuts from different movies QUOTE-LUM, sharing of quotes sourced from movies. Video-reviews section: 1 minute video-reviews by users. Frametribute section. Videotribute section. Feature to re-double movie cuts. ANIME-LUM creation of anime, quotes, rankings and user movie-lists SYNCHRO-LUM.
  • 13. LUMIERE OPPORTUNITIES FRAMETRIBUTE SECTION: selection of a frame and possibility to edit it online by using an embedded photo-editing software (e.g.: adding writings or cutting pictures off the frame, etc.) VIDEOTRIBUTE SECTION: selection of a movie section and possibility to share it on most important social networks. Feature to edit and assemble cuts from different movies and share the outcome (royalties paid based on views) SYNCHRO-LUM: View of the movie in synch among multiple users connected from afar, with live chat and smart software allowing spoken interaction in the course of the view itself.
  • 14. LUMIERE CONTEST CROWDFUNDING Lumi竪res contests and ad-sponsored ones will be launched on a regular basis, after stipulating sponsorship agreements with the partnering brands. Crowd-founding: three subjects will be periodically selected as potential plots for movies or web-series; eventually the most funded ones are realized, in co-production with Lumi竪re. The break-through is also represented by the opportunity for the funding users to earn, proportionally to the invested share, based on the revenues that the newly created content will generate on the portal or in movie theaters, thus generating a virtuous cycle At a later stage it is foreseen the and movie theaters partnering with Lumi竪re.
  • 15. LUMIERE USERS RAMP-UP OVER TIME Based on pre-lauch effort, it is estimated an amount of 2500 users by the end of the 鍖rst operating month. During the rest of the Launch phase (Months 2-5) it is expected a growth rate doublingh on a monthly basis. During the 鍖rst 10 months of the Growth phase (Months 6-15) a 130% monthly growth rate increase is plotted. For the following eight months (Months 16-23) the user acquisition rate is expected to decrease by around 50.000 users per month, until the stabilization of the acquisition rate in around 100.000 users/month (Months 24-35) and the eventual Market saturation by Month 36 Users ramp-up over time 7,000,000 6,000,000 5,000,000 4,000,000 3,000,000 2,000,000 1,000,000 - LAUNCH GROWTH MATURITY
  • 16. LUMIERE Pro鍖t analysis: monthly and cumulated net pro鍖t By analyzing Lumi竪res pro鍖t on a monthly basis, it is visible that the platform starts turning an increasingly positive margin as of Month 12 (鍖fteenth month since initial funding), with full recovery of the initial investment, calcuated in around 2 Million Euros, upon month 16 (nineteenth month since initial funding). The estimated total return of the investment, within the 鍖rst 36 operating months of Lumi竪re (39 since initial funding) is expected to approach 45.5 Million Euros. 2,000,000 1,500,000 1,000,000 500,000 - 500,000 Net Pro鍖t Cumulated Pro鍖t - 1,000,000 - 1,500,000 - 2,000,000 Month 36 Month 35 Month 34 Month 33 Month 32 Month 31 Month 30 Month 29 Month 28 Month 27 Month 26 Month 25 Month 24 Month 23 Month 22 Month 21 Month 20 Month 19 Month 18 Month 17 Month 16 Month 15 Month 14 Month 13 Month 12 Month 11 Month 10 Month 9 Month 8 Month 7 Month 6 Month 5 Month 4 Month 3 Month 2 Month 1 Month -1 Month -2 Month -3 - 2,500,000
  • 17. LUMIERE 1% 0% 0% 3% 0% Infrastructure TOTAL COSTS BREAK-DOWN Marketing 34% Scouting, Travel & Expenses Organization Administration Copyright royalties 59% 3% Servers Financial AROUND 60% OF TOTAL LUMIRES COST IS MADE OF COPYRIGHT ROYALTIES, THUS CONFIRMING THE WWW APPROACH AS THE KEY FOCUS AND SUCCESS FACTOR FOR THE PLATFORM
  • 18. LUMIERE MOVIE FESTIVALS Direct scouting and pre-view movie selection, matched with ad-hoc events on the platform by the end of each Festival followed-through by Lumi竪res Team (e.g. Venice Festival week in September). MOVIE THEATERS PARTNERSHIPS Lumi竪re does not compete with movie theaters as such, but actually acts as an enabler incentivizing customers to enjoy traditional cinema, by creating a network of partner movie theaters, whereby it will be possible to: Enjoy discounts and advantages for Lumi竪re paying subscribers Distribute Lumi竪res pre-view movie selection (digital cinemas only). SPONSORSHIPS Establishment of sponsorship relationships with brands directly related to the entertainment and home-theatre Market (food industry, soft and energy drinks, alcohol and spirits, self-medication products (OTC), TV stations, etc.)
  • 19. LUMIERE MIRKO SENATORE DANIELE ESPOSITO Strategic and Operational roles in Fortune 500 Company (current employment), Management consultancy, Very advanced project management skills. mirko.senatore2012@gmail.com +32 472 850618 Several support roles in cinema and audio-visual industry, as production inspector, coordinator and director. d.esposito107@gmail.com +39 392 3536852 MARCO SABINO LUCA AMODIO Roles in any Communication 鍖elds, Image Director in several movies. Currently Art Director at Studio Stratego Marketing & Comunicazione. marsab@email.it +39 340 6014613 Support to several festivals, culture fostering centers and Opera direction . Multiple roles involving end-customer direct interface. luca.amodio@studio.unibo.it +39 328 8163363 Executive Chairman Chief Operating Of鍖cer Chief Visionary Of鍖cer Chief Communication Of鍖cer QUESTIONS? write at: info@lumiereproject.com
  • 20. LUMIERE IN SUMMARY Accessibility Completeness Quality Legal Compliance Innovation Synergies Advantages for all involved parties Accessible level of investment Fast RETURN ON INVESTMENT LUMIRE LETS RE-INVENT CINEMA...Together !