Lunar New Year - Digital Creativity - Perry Cao - 2 Dec 2018
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The digital ideas are made based on many insights from research, personal interview, reading through many case studies. (not showing out in the work). The idea can be applied for Southeast Asia Regions in which share common value of Lunar New Year and Asian's thoughts & facing. Brands: FMCG, Mobile & Technology, Electronics, Automobile ***For anyone who wanna take its Credit, please kindly discuss with me in person.
Lunar New Year - Digital Creativity - Perry Cao - 2 Dec 2018
- 1. P_E_R_R_Y C_A_O - 2019 LUNAR NEW YEAR DIGITAL CREATIVITY
- 2. 2 Lunar New Year (LNY) Fun Facts 1. People has the overthinking about the boringness of LNY because they overly expect the LNYs excitements. 2. LNY is a reminder Hey, dudes, family is still there. 3. LNY is a reason for connections. 4. LNY is a cause of sadness for those who are living alone, who has no place to go, who has no one to connect, who has no money to enjoy. 5. LNY is bridging hope for those who have suffered unexpected experience last / recent year. 6. LNY is a way of communication. 7. LNY never endless, its just transformed. 8. LNY is business time. Making huge money, spending huge money, accelerating the money circle. 9. LNY can be everything. TET can be nothing.
- 3. Discover the beauty of Lunar New Years Night Stories 4 emotional night stories connective together to inspire audience enjoy their lunar new year by their own ways. For any circumstances of Lunar New Year (LNY), the Brand should stand for your enjoying moments, no matter of your Lunar New Years color, the Brand always believe that your way of celebrating Lunar New Year is too much meaning at your side. Family Parents Focused Recent Married Couples Single / Family Orientation Single Self-enjoyments A story of a family at (New Year Eve) moment, enjoying the stories told by grandma. -> Members confessions with smiles, tears, hugs, kisses are the true meaning of New Years Eve A story of a couple / recent married couple enjoying the the first T畉T together, handling T畉Ts chores, struggles and happiness. Finally, Theyre mature after the first T畉T. A story of a person enjoying LNYs moment with his / her family. Nothing to do in the period. His and her solutions (Traveling / Family Game, Re-united with remote relatives) make LNY with Family becomes Cozy and Joyful. A story of a person enjoying LNYs moment by himself. His plan of traveling throughout his country / his regions, enjoying the beauty of LNYs customs in different regions. His smiles when enjoying the beauty of landscape, the moment of freedom. His tears dropping when enjoying his loneliness while he is with his friends family parties
- 4. Family Parents Focused Recent Married Couples Single / Family Orientation Single Self-enjoyments 2 influencers stories: + Enliven + Touching Connected Video Story Telling 2 influencers stories: + Happiness + Suffering 2 influencers stories: + Joyful + Connective 2 influencers stories: + Joyful / Enjoyable + Lonely Discover the beauty of Lunar New Years Night Stories
- 5. Family Parents Focused Recent Married Couples Single / Family Orientation Single Self-enjoyments How to make a Connective Video Story Telling https://www.youtube.com/watch?v=YMDHLQFs1PM Discover the beauty of Lunar New Years Night Stories
- 6. Connected Video Story Telling: 4 cut-downs (10 - seconds video) will be used for Facebook Carousel 1 integrated video (2 mins) spread out via YOUTUBE True-Views / YOUTUBE Masthead 4 cut-downs (10 - seconds video) will be used for Facebook Single Video and YOUTUBE TRUE-VIEW approach to specific audience segments (Parents, Recent Married, Family Focused, Traveling and etc.) Materials Usage
- 7. THANK YOU!