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Connect with Latinx Consumers with LunaSol Media

Danay Escanaverino
Danay Escanaverino

LunaSol Media leverages the power of Email, SMS, Affiliates and Influencers to connect brands to Latino Consumers. If you are searching for a digital agency who can focus on enabling REAL connections that are culturally relevant then reach out today. Here are a few things to consider when crafting your campaigns: Not every Latino identifies as Latinx and vice versa. Not every Latino speaks Spanish and some do not speak English. Latinos are first generation, second generation, third generation, immigrants, non-immigrants, college graduates, and entrepreneurs. Latinos can identify as Colombian, Cuban, Puerto Rican, Guatemalan, Dominican, Venezuelan, Honduran, Panamanian, Spaniard, Brazilian, Argentinian, Peruvian, Mexican, Salvadorian, Ecuadorian, Nicaraguan, Uruguayan.

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Hispanic / Latino Marketing Email, Affiliates, Influencers
HOLA! Gracias for taking the time to learn about us and our capabilities. We leverage the power of Email, Affiliates and Influencers to deliver Hispanic / Latino Customers for your brand. We focus on RESULTS.
100% This is where we would place a quote about how lucrative the Hispanic / Latinx market is, but we know you already know this. Now lets talk about how we can help you reach them.
Distribution Channels Email Marketing Over 15 million Latino consumers have signed up for our newsletters. SMS Marketing Over 10 million Latinos have signed up for our text messaging services. Co-Registration Reach Latino consumers at highly affordable rates. Affiliate Marketing Leverage thousands of bloggers, emailers and websites to drive commission-based results. Influencer Marketing Create a wave of excitement and awareness about your brand/promotion with Latinx influencers.
Email Marketing Reach your target with our database of over 15 Million unique Hispanic consumer records. Age Gender Income Home Owner Marital Status Spanish Speaking ZIP Behavior
Campaign: Citibank Client: Citibank 500K Emails 10% Open Rate 12% Clickthru Rate 14% Conversion Rate 840 New Leads
SMS Marketing Accessible Americans spent an average of 4 hours on their phone each day Immediate 90% of SMS are read in the first three minutes. Engagement 1/3 of SMS recipients engage with the messages CTA
Affiliate Marketing Increase your reach with thousands of affiliates offering billions of monthly impressions and millions of clicks, leads and sales with Mira.Click. Podcasts YouTube/ Vimeo Facebook Instagram Twitter Mobile Apps Coupons Email/ Newsletters Blogs SMS Co-reg
Campaign: Grant Agency Client: Grant Non-Profit Agency Created a mini-site to capture targeted leads Recruited 300+ New Affiliates Generated 100,170 New Leads
Influencer Marketing Support your new product launch with the immediate buzz that only Influencer campaigns can deliver. Sponsored Content Ambassador Campaigns Contests & Promotions Twitter Chats, Pinterest Parties & Facebook Watch Parties Event Attendance
Influencer Campaigns Sponsored Content: Why pay an agency to try and create content that resonates with your target consumer when you can have those very consumers do it better? We will select influencers who will create the perfect Instagram photo, video or blog post and everything in between whose content and audience are the perfect fit for your brand. Ambassador Campaigns: Lets create a collaboration with influencers who will represent your brand by telling authentic stories while integrating your brand message. Contests & Promotions: Need a quick boost of consumers turned into big fans of your brand? Lets create a contest and have our army of influencers spread the word on their channels to amplify your message and increase sign-ups.
Influencer Campaign: Ford Latino Client: Ford Latino 244 Instragram Stories Mentions Brand Mentioned in 71 IG posts 59,702 IG VIEWS 19,684 IG Likes 473 IG Comments 6800 Facebook Views 250+ Facebook Engagements
Influencer Campaign: Exotico Tequila Client: Exotico Tequila Brand Mentioned in 71 Instagram posts 78,466 IG VIEWS 17,268 IG Likes 629 IG Comments Brand Mentioned in 84 IG Stories
Benefits of Influencer Marketing Of course youre more interested in the bottom line, and so are we! So lets go over the benefits of an influencer campaign: Exciting buzz about your brand. Increased traffic to your site and social media accounts. Increased press awareness. Reporters cant ignore a brand who is constantly showing up in their social feeds. Evergreen content. Unlike a banner ad that just shows up for the time you purchased it, sponsored posts stay up for at least a year. Most stay indefinitely. Increased leads and sales. Thats the whole point, right!
Co-Registration Campaigns Co-Registration is a common type of Hosted Lead Generation where a consumer can opt-in for multiple offers while registering for one primary offer or website. Cost effective lead generation generally at a fraction of a regular leadgen campaign. High volume enables you to build your leads list rapidly. These campaigns can generate thousands of leads daily. Pay for performance. You only pay for valid deals who have opted in to be contacted by you. Best suited
Landing Page The landing page is a main registration. Users visit a site and sign up for a specific offer.
Co-Registration Offers are presented User is presented with 1 10 additional offers to opt in to. The fields that were already collected in the main registration are sent to the lead buyer along with any new filters required.
Youre In Good Company
What our clients are saying I will hire Danay over and over again to run affiliate marketing campaigns because of her deep knowledge of the US Hispanic and Latin American Internet market. Danielle Newman, Microsoft I have known and worked with Danay for many years now and have always enjoyed partnering with her on different projects that needed her expertise. If you need someone who knows the ins and outs of online marketing... Danay is your lady! Adam Hoyt, CEO at eGENTIC North America Danay is a highly driven professional that understands what it takes to be successful in the online marketing industry. My experience working with Danay was nothing short of a pleasure and a great experience to learn the ins and outs of the business. She goes above and beyond to ensure optimal results for her clients. Greg May, Senior Director at Lending Tree
Listo? Contact: Danay Escanaverino 305.792.8315 danay@lunasolmedia.com

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Connect with Latinx Consumers with LunaSol Media

  • 1. Hispanic / Latino Marketing Email, Affiliates, Influencers
  • 2. HOLA! Gracias for taking the time to learn about us and our capabilities. We leverage the power of Email, Affiliates and Influencers to deliver Hispanic / Latino Customers for your brand. We focus on RESULTS.
  • 3. 100% This is where we would place a quote about how lucrative the Hispanic / Latinx market is, but we know you already know this. Now lets talk about how we can help you reach them.
  • 4. Distribution Channels Email Marketing Over 15 million Latino consumers have signed up for our newsletters. SMS Marketing Over 10 million Latinos have signed up for our text messaging services. Co-Registration Reach Latino consumers at highly affordable rates. Affiliate Marketing Leverage thousands of bloggers, emailers and websites to drive commission-based results. Influencer Marketing Create a wave of excitement and awareness about your brand/promotion with Latinx influencers.
  • 5. Email Marketing Reach your target with our database of over 15 Million unique Hispanic consumer records. Age Gender Income Home Owner Marital Status Spanish Speaking ZIP Behavior
  • 6. Campaign: Citibank Client: Citibank 500K Emails 10% Open Rate 12% Clickthru Rate 14% Conversion Rate 840 New Leads
  • 7. SMS Marketing Accessible Americans spent an average of 4 hours on their phone each day Immediate 90% of SMS are read in the first three minutes. Engagement 1/3 of SMS recipients engage with the messages CTA
  • 8. Affiliate Marketing Increase your reach with thousands of affiliates offering billions of monthly impressions and millions of clicks, leads and sales with Mira.Click. Podcasts YouTube/ Vimeo Facebook Instagram Twitter Mobile Apps Coupons Email/ Newsletters Blogs SMS Co-reg
  • 9. Campaign: Grant Agency Client: Grant Non-Profit Agency Created a mini-site to capture targeted leads Recruited 300+ New Affiliates Generated 100,170 New Leads
  • 10. Influencer Marketing Support your new product launch with the immediate buzz that only Influencer campaigns can deliver. Sponsored Content Ambassador Campaigns Contests & Promotions Twitter Chats, Pinterest Parties & Facebook Watch Parties Event Attendance
  • 11. Influencer Campaigns Sponsored Content: Why pay an agency to try and create content that resonates with your target consumer when you can have those very consumers do it better? We will select influencers who will create the perfect Instagram photo, video or blog post and everything in between whose content and audience are the perfect fit for your brand. Ambassador Campaigns: Lets create a collaboration with influencers who will represent your brand by telling authentic stories while integrating your brand message. Contests & Promotions: Need a quick boost of consumers turned into big fans of your brand? Lets create a contest and have our army of influencers spread the word on their channels to amplify your message and increase sign-ups.
  • 12. Influencer Campaign: Ford Latino Client: Ford Latino 244 Instragram Stories Mentions Brand Mentioned in 71 IG posts 59,702 IG VIEWS 19,684 IG Likes 473 IG Comments 6800 Facebook Views 250+ Facebook Engagements
  • 13. Influencer Campaign: Exotico Tequila Client: Exotico Tequila Brand Mentioned in 71 Instagram posts 78,466 IG VIEWS 17,268 IG Likes 629 IG Comments Brand Mentioned in 84 IG Stories
  • 14. Benefits of Influencer Marketing Of course youre more interested in the bottom line, and so are we! So lets go over the benefits of an influencer campaign: Exciting buzz about your brand. Increased traffic to your site and social media accounts. Increased press awareness. Reporters cant ignore a brand who is constantly showing up in their social feeds. Evergreen content. Unlike a banner ad that just shows up for the time you purchased it, sponsored posts stay up for at least a year. Most stay indefinitely. Increased leads and sales. Thats the whole point, right!
  • 15. Co-Registration Campaigns Co-Registration is a common type of Hosted Lead Generation where a consumer can opt-in for multiple offers while registering for one primary offer or website. Cost effective lead generation generally at a fraction of a regular leadgen campaign. High volume enables you to build your leads list rapidly. These campaigns can generate thousands of leads daily. Pay for performance. You only pay for valid deals who have opted in to be contacted by you. Best suited
  • 16. Landing Page The landing page is a main registration. Users visit a site and sign up for a specific offer.
  • 17. Co-Registration Offers are presented User is presented with 1 10 additional offers to opt in to. The fields that were already collected in the main registration are sent to the lead buyer along with any new filters required.
  • 18. Youre In Good Company
  • 19. What our clients are saying I will hire Danay over and over again to run affiliate marketing campaigns because of her deep knowledge of the US Hispanic and Latin American Internet market. Danielle Newman, Microsoft I have known and worked with Danay for many years now and have always enjoyed partnering with her on different projects that needed her expertise. If you need someone who knows the ins and outs of online marketing... Danay is your lady! Adam Hoyt, CEO at eGENTIC North America Danay is a highly driven professional that understands what it takes to be successful in the online marketing industry. My experience working with Danay was nothing short of a pleasure and a great experience to learn the ins and outs of the business. She goes above and beyond to ensure optimal results for her clients. Greg May, Senior Director at Lending Tree